We have a few sponsorship slots open for February and March. If you want to get your product in front of The Loop’s extremely good looking readers, drop me a line. Your sponsorship is exclusive for the week and will be sent out through the RSS and Twitter, as well as a link on the Web site. You can get more details on the Sponsorship page.
The Loop
The Loop Members: Where is your money going?
When I relaunched The Loop in September 2011, I offered readers the opportunity to become a member of the site. With your $3 monthly membership you got access to a full text RSS feed, but mostly, you helped offset the cost of running the Web site. I thought it was time to let you know where that money is going.
∞ The Loop ranked as one of the Top Rising Blogs of 2011
In its “State of the Blogosphere 2011,” Technorati Media ranked The Loop as one of the top rising blogs of 2011.
∞ BSA acquires Fusion Ads
Chris and Michael, Fusion’s previous owners, have done a great job building and running the network. We’re honored to be the new owners, and plan to build upon the great work they have done. We will continue to run Fusion Ads as it’s own standalone network. The value we bring for Fusion publishers is our ability to run these types of networks efficiently, profitably, and with great care toward the community that they help support. The value we bring for advertisers is similar, but with the added benefit of our software running their campaigns that will have real-time insight into performance and hassle-free billing and creative management. We look forward to working hard to serve the Fusion Ads advertisers and publishers for years to come.
I was with Buy Sell Ads for two years before joining Fusion in September. Now I’m back, sort of. The BSA people were always good to me and the way ads are done on The Loop under Fusion will not change.
∞ Reply with tact
Yesterday I pointed out a readers comment to me about how The Loop made him jump through hoops to read the content. I took offense to his comments and posted my thoughts. Today, Davy Buntinx posted his own article pointing … Continued
∞ Advertise with tact
When The Loop relaunched on September 1, it was a completely different site that focused on the content, not advertising or pageviews. It was a major change for Peter and me to stray from the traditional advertising model, but with … Continued
∞ Welcome to The Loop 2.0
The Loop turned two years old in June and this is by far the biggest change the site has seen since its launch. I wanted to take a couple of minutes to explain the changes and why they were made. … Continued
∞ Some advice for writers and reporters
Visiting Apple’s Worldwide Developers Conference was a great experience — I saw old friends and met some new ones. I also spent quite a bit of time answering questions from writers of many different publications.
∞ The Loop celebrates its second birthday
On June 8, 2009 during the Apple’s Worldwide Developers Conference in San Francisco, I launched The Loop. I’m happy to say that two years later, we’re still going strong.
It’s been an incredible two years for Peter Cohen and I at The Loop. Traffic has grown by an incredible amount, regular readers comment on stories, tips from companies and readers alert us to upcoming news, and we’re having a lot of fun.
The Loop is what you could say is my third life in the Mac journalism world. Starting with the launch of MacCentral in 1994 and moving to Macworld in 1999 and then The Loop in 2009.