Billboard:

With lead single “The Miracle (Of Joey Ramone)” set to be featured in a massive media campaign from Apple, valued at $100 million by multiple sources, U2 has already scored arguably the biggest launch in music history. And it’s one that’s already fraught with a little controversy, from angry retailers to Grammy and SoundScan guidelines.

Oseary (U2’s manager) rang Billboard on Sept. 11 to address the many questions about the launch, and what’s next (another album?) from this landmark deal with Apple.

For a band that many (not me) consider to be irrelevant to today’s music, this campaign is a concerted effort to market and reinvent what was once called “The World’s Greatest Band”.