Adobe has some of the best apps on the market today, but when it comes to getting Flash on a consumer device like the iPhone, the company’s cries for solidarity seem to be falling on deaf ears. While the battle between the two could easily become — if it hasn’t already — who likes one company more than the other, I don’t think the average consumer really cares one way or the other.

What a consumer really cares about is whether the device works. When I turn it on, does it continually crash, or am I able to get things done. It doesn’t matter if you’re using it for work or pleasure, if it doesn’t work when you want it, that’s when you notice technology.

I’m not saying that Flash won’t work on the iPhone. To be honest, nobody really knows because we haven’t seen it in action.

However, what I expect from Apple is an iPhone or iPad that I can keep on for days, check my email, surf the Web, download apps to give me additional functionality, get directions, make appointments, listen to music, watch videos — basically everything.

And I want to do it all without having any problems.

If there is a problem with the iPhone, people are going to blame Apple, regardless of the reason. All people know is that the device they are holding in their hands doesn’t work when they want to do something.

I encountered a perfect example of this at the NAMM music show in January. AT&T’s network failed to hold up under the pressure of attendees, but all I heard from people was their iPhone wouldn’t work. The iPhone worked fine, it was the network that was down.

Adobe has a great suite of apps that lets you write your content once, and then publish to multiple platforms. However, that’s not Apple’s problem if they don’t want to adopt the technology.

Should Apple be forced to support a technology that it feels will harm its user experience? Where would that end?

The iPhone isn’t perfect and the App Store needs some work — there is no doubt about that. But so far, between its built-in functionality and third-party apps, there seems to be very little you can’t do on the iPhone and iPad.

What Adobe needs to do is make Flash a must-have technology on mobile devices. If Apple’s sales drop because its devices don’t have Flash, maybe they’ll have a change of heart and embrace it.