Apple: some sex apps will remain in the App Store

Nobody said it was going to be fair, but it’s Apple’s store and they can do what they want.

While an estimated 5,000 apps have been removed from the App Store since last Friday, not all ‘overtly sexual’ apps will be purged, according to Phil Schiller, Apple’s senior vice president of Worldwide Product Marketing.

When asked during a New York Times interview why the Sports Illustrated Swimsuit app was still available, but others had been removed, Schiller said, “The difference is this is a well-known company with previously published material available broadly in a well-accepted format.”

Schiller said Apple had to prioritize its customers.

“We obviously care about developers, but in the end have to put the needs of the kids and parents first,” he said.

That still leaves questions about apps like the one from Simply Beach that was banned on Monday, even though its business is designing swimwear.

Lucas

it sucks that a few legit apps were caught in the crossfire but i'm sure they will be dealt with accordingly.

HOWEVER, many of the removed apps were essentially app spam. 50, 100, 500 apps by one person/company, all basically the same thing but made into a separate app to avoid the free update issue or the fuss of in app purchases. not to mention getting 10 for 10 on the top lists etc. lame. i'm happy they are gone.

http://intensedebate.com/people/jdalrymple Jim Dalrymple

I hope they do go back and look after the legit apps.

http://www.happyendingonline.com Adult Tous for less

They are stupid for not having these apps. Apple will give in and sell these apps sooner or later.