Advertise on The Loop

Advertising rates and a variety of new placement spots are now available on The Loop. Visit our advertising page for more information.

Follow Us on Twitter

You can follow The Loop to get the latest important updates. You can also follow Jim Dalrymple’s personal messages.

Mac

Nine out of 10 computers sold over $1,000 in the U.S. are Macs

By Jim DalrympleFebruary 1, 2010, 11:29 am PT

Apple is increasing its unit share of computers sold in the United States quite dramatically, according to a new report by Betanews’ Joe Wilcox.

macmini 300x214 Nine out of 10 computers sold over $1,000 in the U.S. are MacsAccording to numbers Wilcox got from market research firm NPD, Apple’s unit share grew from 5 percent to 10 percent for computers selling under $1,000. For computers selling for more than $1,000, Apple’s unit share rose from 79 percent to 90 percent.

That means that Apple sells 9 out of every 10 computers over $1,000 in the U.S. year-over-year.

Not only are people seeing the value of Apple’s higher priced “premium” computers, but they are also seeing a bump from the recently refreshed Mac minis too. Of course, the $999 MacBook would fall into this category as well.

Apple’s recent earnings report would seem to support higher Mac sales — Apple reported selling 3.36 million Macs, representing a 33 percent unit increase over the year-ago quarter.



Email This Post Email This Post Print This Post Print This Post Post a comment

Discussion 5 comments so far

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

  1. Posted by Daniel Garrison February 1, 2010, 11:10 pm

    What ever happened to that metrosexually named Dell "luxury laptop" the Adamo? Never heard from it again. ;)

  2. Posted by Daniel Garrison February 1, 2010, 11:13 pm

    The iPhone's (including the iPod Touch) success has cannibalized the iPod sales. Also, it's likely that the MP3 player market is already saturated. In other words…. everyone that would want one, already has one by now.

  3. Posted by Kvanh February 2, 2010, 4:29 pm

    I like the picture is a mac mini. decidely less than $1000.

Post a comment