February 15, 2012
Apple on Wednesday confirmed for The Loop that new pricing for developers and advertisers have been implemented on its iAd platform. The changes, according to one media agency executive, could help boost the platform into even more advertising budgets this year.
“There was a premium, but the changes in pricing make it much more attainable,” Adam Shlachter, Managing Director, Digital at MEC, told The Loop.
The changes Apple made were to lower the minimum buy-in for advertisers from $500,000 to $100,000. That’s down from $1 million when the iAd platform was first introduced by Steve Jobs in 2010.
With the higher price some advertisers felt they needed to choose between iAd or another ad buy that covers more platforms. However, with the lower buy-in, iAd could find more companies willing to split their budgets with Apple.
“When price was an issue, it might have been more attractive to go with a simpler, broader solution,” said Shlachter. “However, with the new price and reach of the platform , it becomes more attractive.”
While noting iAd’s limitation of only being available on iOS apps and not for the mobile Web or mobile video, Shlachter did say that iAds has been successful for his clients.
“Engagement with the creatives have been high and better than expected in some cases,” said Shlachter.
Data released by research company eMarketer in January shows that Apple is in second place in mobile display revenue, behind Google. According to its estimates, Apple’s share of display revenues reached 18 percent in 2011.
In terms of total revenue created through iAd, eMarketer estimates that Apple generated about $92.4 million in 2011, again trailing Google.
“While Google remains a leader in mobile display, it’s too early to call the race,” said Noah Elkin, eMarketer principal analyst.
It’s clear that Apple is not giving up on the iAd platform, and with a lower buy-in the company could attract even more business in 2012.
Written by Shawn King
Dornbracht:
At Swissbau 2012, kitchen and bathroom fittings manufacturer Dornbracht presented an expansion of the groundbreaking shower technology Ambiance Tuning Technique with the addition of a new application: the Horizontal Shower.With the Horizontal Shower, showering with the Ambiance Tuning Technique can be enjoyed lying down.
Wait, what? How lazy do you need to be that you have to shower lying down? It does look kind of cool though.
Written by Peter Cohen
Eric Caoili for Gamasutra:
Organizers for PAX East have inked a deal with the Massachusetts Convention Center Authority to keep the annual game convention in Boston through 2023, and to donate $325,000 to the Massachusetts Digital Games Institute.
The show’s organizers had already committed to keep PAX East in Boston through at least next year, but this news extends the deal to 2023. The event drew about 70,000 attendees when it moved to the mammoth Boston Convention and Exhibition Center in South Boston in 2011.
PAX East is put on by Reed Exhibitions and is owned by the makers of the popular Penny Arcade Web comic.
Written by Shawn King
Wired’s Raw File:
With some well-placed wire, creative lighting and a provocative sense of visual puns, sculptor and photographer Terry Border has given life to everything from peanuts to pill bottles. His cleverly cartoonish scenes are often viral hits on the internet and they’ve brought his blog, Bent Objects, a global audience.“I don’t mean for everything to be funny,” says Border, who lives in Indianapolis. “We all have different perspectives and my perspective happens to be kind of strange and twisted.”
“Strange and twisted” in a hilarious way. Be sure to read the article to get the link to his more NSFW stuff, “Really Bent”.
Written by Shawn King
Photoshop Content Aware Sneak Peak:
Adobe is previewing CS6 features prior to release. In a video posted to its YouTube channel, Adobe demonstrated an update to the CS5 content-aware fill tool but the cool comes with “content-aware move”. It adds the ability to move any piece of a photo with little disturbance to the pixels around it and replaces the background in a very natural way.
Written by Jim Dalrymple
Funny post by Abdel Ibrahim and Jon Dick evaluating the Galaxy Note. Check out the second pick for the timezone joke.
Written by Peter Cohen
Terril Yue Jones for Reuters:
Working conditions at Chinese manufacturing plants where Apple Inc’s iPads and iPhones are made are far better than those at garment factories or other facilities elsewhere in the country, according to the head of a non-profit agency investigating the plants.
It’ll be weeks before the Fair Labor Association’s reports are done and ready for public consumption, but Auret van Heerden, president of the FLA, suggested that the Foxconn facilities where Apple products are made are “first-class,” at least compared to the garment factories that have been FLA’s stock and trade in the past.
Written by Peter Cohen
Joel Rosenblatt for Bloomberg Business:
Apple Inc. asked a bankruptcy judge for permission to sue Eastman Kodak Co. over allegations it’s infringing patents that Apple says cover technologies used in printers, digital cameras and digital picture frames.
Kodak is looking to sell that part of its business, according to a statement Kodak issued last week. It’s likely that Apple’s looking to square that issue away before Kodak (and its creditors) make any money from the sale of its consumer products.
Realmac Software of Wednesday announced the official release of Clear, a new list management app made for the iPhone and iPod touch. It costs 99 cents and is available for download now.
Clear incorporates a color-coded “heat map” that shows you the most pressing tasks up front. If you want to add more items to your to do list, pinch apart the rows and insert a new item. Clear supports Multi-Touch gestures and a sleek, simplified interface that’s already gotten rave reviews from sites that have had an advanced look at the app.
Written by Peter Cohen
Ben Sisario, for the New York Times:
Sony stayed quiet about the price change, even as criticism spread online. But on Tuesday the company said that the changes — which were in effect only on the British version of iTunes, and were reversed Sunday evening — were made by mistake.“Whitney Houston product was mistakenly mispriced on the U.K. iTunes store on Sunday,” the company said in a statement. “When discovered, the mistake was immediately corrected. We apologize for any offense caused.”
Some “mistake.” There has to be more to the story here than Sony is willing to admit. Unfortunately, many knee-jerk reactions to this “mistake” have blamed Apple for being greedy, rather than laying the blame at Sony’s feet where it belongs.
Written by Peter Cohen
Jesse Hamilton, for Bloomberg Businessweek:
The U.S. Securities and Exchange Commission has told AT&T Inc. and other telecommunications companies they must include a resolution supporting wireless net-neutrality in annual shareholder votes.
The move has been pushed by Trillium Asset Management, an investment management firm, which represents in this case three AT&T investors, including Michael Diamond (Mike D of the Beastie Boys), and his wife, movie director Tamra Davis.
Written by Jim Dalrymple
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Written by Shawn King
Apple:
Apple CEO Tim Cook spoke at the Goldman Sachs Technology and Internet Conference, where he was interviewed on stage by Bill Shope, Goldman Sachs’s IT hardware analyst.
This is the audio of that interview.
Written by Jim Dalrymple
Tim Cook talking about the Apple TV:
So, with Apple TV however, despite the barriers in that market, for those of us who use it, we’ve always thought there was something there. If we kept following our intuition and kept pulling the string, we might find something that was larger. For those people that have it right now, the customer satisfaction is off the chart. We need something that could go more main-market for it to be a serious category.
Hmmm, what could that be?
Written by Peter Cohen
Bloomberg:
As of October, 3 million to 5 million people subscribed to Prime, a program begun in 2005 that provides two-day shipping for $79 a year, said the people, who asked not to be named because the figures are private. Amazon is working to reach 7 million to 10 million in the next 12 to 18 months, the people said. Analysts have pegged the current number at 10 million or more, with expectations for it to climb higher this year.
Prime is a good value for people who order a lot from Amazon because it nets you free shipping; you can easily make money on the cost over the year if you buy enough stuff. It has its limits, however (affiliates who sell through Amazon.com aren’t covered). But with the country still recovering from a devastating recession, are analysts actually that surprised at the low uptick?
Written by Jim Dalrymple
Pocket-lint:
“TVs are ultimately about picture quality. Ultimately. How smart they are…great, but let’s face it that’s a secondary consideration. The ultimate is about picture quality and there is no way that anyone, new or old, can come along this year or next year and beat us on picture quality.“So, from that perspective, it’s not a great concern but it remains to be seen what they’re going to come out with, if anything.”
Seems a lot like what RIM said about the iPhone in 2007.
I admit, I was a bit surprised when I received a press release on February 8 that a group of protesters were going to deliver a petition with 250,000 signatures to Apple demanding they respond to allegations of worker abuse in China.
I wondered if the group had done any homework at all. Do they not know that Apple is leading the industry in factory audits and its concerns for workers, not just in China, but all over the world?
The media swarmed the group when they delivered the petition. I didn’t understand that either. Surely the media knows what Apple is doing, but maybe that just got in the way of a sexy headline. You know that anything with “Apple” in the headline is going to draw attention, and it did.
The only problem with that is it doesn’t do much of anything. Apple is already conducting audits and being transparent about its findings and they have been doing this for a number of years. In fact, some of the information being used against Apple came from its own reports that it made public.

So if these protesters are really concerned about the workers in China, why not deliver that petition to the other companies that manufacture products at Foxconn. Where is the press release saying they were going to visit HP, Dell, Microsoft and others?
I emailed the PR guy Brett Abrams yesterday and asked him that. No response.
From the deafening silence, I have to assume that the group has no plans to deliver the petition to anyone else. Seems like nothing more than a publicity stunt to me.
To make matters even worse, the group on Monday took credit for news that Apple would have the Fair Labor Association (FLA) conduct special audits of Apple’s final assembly suppliers, including Foxconn factories in Shenzhen and Chengdu, China.
The problem is that Apple CEO Tim Cook said in an email to employees four weeks ago that the company would have the FLA conduct these audits.
AppleInsider also posted a scathing review of the protesters and their claims this morning.
So the protesters did nothing. They got some attention for a couple of days, but when it came right down to it, they went for the sexy headline instead of actually doing anything substantive.
Written by Jim Dalrymple
John Gruber talking about 8-inch iPad reported by WSJ:
This is not the iPad 3, which I believe will have a same-sized (9.7 inches) double resolution display. This is a different iPad, which, last I heard, Apple was only considering, not committed to bringing to market. I wouldn’t bet on it.
I agree with Gruber. We’ve known for a long time that Apple has been testing different screen sizes and there is no reason to believe that they have stopped. With advancements in display technology and other factors, it may make sense for a slightly smaller iPad at some point.
February 13, 2012
Written by Jim Dalrymple
Josh Ong:
The U.S. Department of Justice approved on Monday several patent purchases and acquisitions, including a collection of Nortel’s intellectual property to be acquired by Apple, Microsoft, Research in Motion and others and Novell patents that Apple has purchased.
Google also got the nod for its purchase of Motorola Mobility.