Non-media are asked to write in a “diary-type format” and “not in the role of a journalist.” They “must not report on competition or comment on the activities of other participants,” which sounds like a pretty dull diary. Athletes and others who take pictures inside the Olympic Village are supposed to get the subjects’ permission before sharing anything.

So when it came time in the opening ceremony for something that has been widely interpreted as a tribute to the 52 victims of terrorist attacks in London in 2005, it’s not shocking NBC didn’t see lingering on that as helping its overall marketing effort. When asked why NBC didn’t show the memorial, NBC spokesman Greg Hughes on Saturday said only that “our programming is tailored for the U.S. audience. It’s a tribute to (opening ceremony producer) Danny Boyle that it required so little editing.”

Kara Swisher:

Apple and Twitter did do some courting, but it was a while back, so the Journal was right.

Twitter don’t need the dough — it has a big amount of money in its kitty, so the Times was right.

Nothing to see here.

Some stunning pictures from the 2012 Olympic Games.

John Moltz weighs in on Apple’s new ads.

Not Apple’s best effort.

Between tours, gold and platinum albums, licensing deals, and merchandise—not to mention presumed medical care spending—the Rolling Stones are a virtual economic engine that’s been going strong for 50 years. And, with rumors of an upcoming anniversary tour, they show few signs of slowing down. Here are a few ways to break down their inexhaustible output.

I’d like to thank Igloo Software for sponsoring The Loop’s RSS feed this and for giving users a chance to win a Heineken Tap.

Igloo Software is the best way to collaborate at work, whether you want to improve the way one team shares information or connect people and processes across your entire business. Think of it like an intranet you actually want to use. Igloo’s digital workplace is delivered in the cloud, so it works on any device – from iPhone to iPad to Mac – anywhere you are.

The Igloo team is always working to make their platform better. In fact, they update the platform every 90 days. Pearl, Igloo’s latest software update, instantly brings over 20 new features to every Igloo customer. Updates include social content archiving, support for multi-lingual content, instant translations of user generated content and social analytics.

Igloo for teams starts at just $99 a month for up to 25 users.

You can also sign-up to win a Krups Heineken tap of your very own.

A special poem for Peter.

CNN:

The first world records of the London 2012 Olympics have been set by a blind South Korean archer — hours before Friday’s much-anticipated opening ceremony was due to begin.

Im Dong Hyun is legally classified as blind and cannot see out of his right eye, but it did not stop the two-time gold medalist bettering his own leading 72-arrow score in the qualification competition at Lord’s cricket ground in the British capital.

Pretty remarkable! The guy can’t read a newspaper very well but he can still make the arrow hit its mark. Good for him!

Like Jason Kottke, I have used each one of these browsers.

With the exception of Westminster Abbey, Apple’s images look better to my eye.

Samsung was forced to release a bunch of documents it had been keeping under seal that show the likeness between its products and Apple’s. Examples outlined in the documents include comments from Samsung workers discussing similarities with Apple’s products, and reports Samsung got from retailer Best Buy that Samsung tablets were being returned because customers thought they were getting iPads.

Supantha Mukherjee and Himank Sharma for Reuters:

Apple Inc has agreed to buy AuthenTec Inc for $8.00 per share, the maker of fingerprint sensor chips used in personal computers said, in a deal valued at about $356 million.

AuthenTec makes systems used by Lenovo and Dell. in addition to fingerprint sensor chips, AuthenTec makes Near Field Communication (NFC) chips and security software for mobile devices.

My latest column on Techpinions:

When Microsoft announced Office 2013 it’s not optimized for touch-enabled devices. Microsoft is telling its customers that the Surface tablet is important to them, but yet it’s most important application won’t work properly with the device.

Rian van der Merwe took one of my laughs from Amplified and made it into an iPhone ringtone. Thanks Rian.

Samsung Electronics Co, the world’s top technology firm by revenue, reported a record quarterly profit of $5.9 billion on Friday, as rampant sales of its smartphones more than offset a tumble in memory chip prices.

The social network earned a non-GAAP 12-cent profit, on target with expectations, on revenues of $1.18 billion, the latter up 32% and a tad above estimates.

Facebook suffered a net loss of $157 million, or 8 cents a share, largely because of accounting for employee stock plans post-IPO.

So overall, not a bad first quarter as a public company. It met analyst expectations and if not for the stock plans, it would have reported a profit.

ARC works by measuring your room using the included measurement microphone and measurement software and then generates an algorithm to provide a correction of your room’s acoustic problems that you can apply to your mix using the included plug-in. You canrecord and mix with confidence knowing that what you hear from your speakers is a faithful representation of how your music will translate to the outside world.

Cockpit Chronicles:

Al “Blacky” Blackman has reached a milestone few can claim. He has worked for 70 years as a mechanic for American Airlines based in New York, starting when he was only 17 years old.Surprisingly, he has no plans to retire. “I don’t consider this work. It’s being able to do what you like and getting paid for it.”

Al celebrated his milestone in a way suitable to his amazing employment longevity – with a flight around New York City in an original American Airlines DC-3, the oldest DC-3 still flying.

Flock finds the photos you take together with friends and family and magically brings all the photos from each person’s phone together into a single shared album.

No more nagging friends to email or post their photos after a night out. No more missing out on that great shot that someone else took. No more taking the same group photo on multiple phones.

Downloaded. This looks really cool.

Daniel Jalkut:

My beta-quality, more-or-less unsupported Subscribe to Feed extension adds a handy button to the toolbar that, when a page offers RSS or Atom feeds, can be clicked to easily open the feed:// link, which should automatically open your favorite news reader.

Charles Cooper for CNet:

On Monday, former Wall Street Journal publisher Gordon Crovitz offered a decidedly revisionist take with a column titled, “Who Really Invented the Internet?” In the piece, Crovitz cast doubt on the assertion that the U.S. government deserved credit for helping create the Internet. He described the claim as an urban myth. Instead, Crovitz, who said that Xerox deserves the credit, refracted the question through a different lens: “It’s important to understand the history of the Internet because it’s too often wrongly cited to justify big government,” he wrote.

Vint Cerf was actually there at the time and helped develop the TCP/IP protocol that still makes the Internet work to this day – with the help of government research grants.

He says unequivocally that the government was vital in the development of the modern Internet:

The U.S. government, including ARPA, NSF, DOE, NASA among others absolutely facilitated, underwrote, and pioneered the development of the Internet. The private sector engaged around 12 years into the program (about 1984-85) and was very much involved in powering the spread of the system. But none of this would have happened without this research support.

Marco Arment:

But now, I’ve lost all confidence that the apps I buy in the App Store today will still be there next month or next year. The advantages of buying from the App Store are mostly gone now. My confidence in the App Store, as a customer, has evaporated.

Marco brings up many good points in his article. I’ll admit, I’m not at the same point of frustration that he is, but I can see where he’s going with the argument. I’ve spoken to a number of developers that removed their apps from the Mac App Store and none of them wanted to do it, but they felt it was their only choice.

The vast majority of people will go where the apps are and where it’s most convenient for them. Currently, that’s the Mac App Store. However, if Apple forces developers to leave that could change quickly.

Google Fiber is 100 times faster than today’s average broadband. No more buffering. No more loading. No more waiting. Gigabit speeds will get rid of these pesky, archaic problems and open up new opportunities for the web. Imagine: instantaneous sharing; truly global education; medical appointments with 3D imaging; even new industries that we haven’t even dreamed of, powered by a gig.