September 10, 2013
After Apple’s iPhone event ended this morning, I had a chance to spend a few minutes with the two new phones and wanted to post some thoughts.
The iPhone 5C is a gorgeous looking phone, no matter what color you choose. They all feel very rugged in their construction, so you can put any thoughts of a cheap iPhone out of your mind right now. Perhaps it’s the reinforcement that Apple put inside the plastic casing or the build of the casing itself—whatever it is, the 5C is a solid phone.

In terms of the front screen looks and functionality, the iPhone 5C is much like the iPhone 5. However, it is a bit thicker than the iPhone 5 and the edges are more rounded than the iPhone 5.

I honestly wasn’t sure how I’d feel about the gold iPhone 5S, but I think it’s the one I would buy. Typical of Apple, it’s a gorgeous looking phone.
I went through the process of adding my fingerprint to the 5S and then unlocking the phone using the fingerprint. It’s pretty seamless to do, just following the onscreen instructions.

Unlocking the iPhone 5S was very slick—just rest your finger on the Home button and the phone unlocks immediately. You don’t have to press or move your finger around waiting for it to be recognized—it just worked.
Obviously, I wasn’t able to try the camera and bring those pictures with me, but I can save that for when the phones are released and try it then.
Overall, a great event for Apple and some great product releases.
I’m at Apple’s and will be bringing you live updates throughout this morning’s announcements. Updates are posted in reverse chronological order.
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Okay, that’s it.
Elvis is telling stories between songs. Very funny guy.
Nice, just Elvis and an electric guitar.
Elvis Costello is here to sing
He is reviewing the announcements made today.
Tim is back on stage.
iPhone 5C pre-order Sept 13. Sept 20 you can buy.
iPhone 4S 8GB will remain in the line-up. Some carriers will offer for free.
16GB $199, 32GB $299, 64GB $399 with a two-year contract.
You can also use it to authenticate to make purchases from the App Store.
It’s easy to teach the iPhone about your fingerprint.
The sensor is right in the Home Button.
Touch ID is a new tech that reads your fingerprint.
Half of smartphone customers don’t setup a password.
I hope it takes better low-light pics.
Slo-Mo: Create scenes with slow motion. You just pick the parts of the video you want to be slow motion and it looks seamless.
Burst Mode: Auto picks the best ones, although you can choose the ones you want.
Auto Image Stabilization: Takes multiple photos and pieces together the best parts of the pictures.
There are two flashes on the iPhone now that can adjust for color conditions.
True Tone Flash
The pixels are actually bigger, but Phil says that let’s in more light and makes for a better picture.
Camera system: 5 element apple-designed lens.
Battery Life: 10 hours 3G talk time.
M7 gives developers more ways to tell if you’re moving and to use that data for apps.
M7 is a motion coprocessor. Takes information from the Accelerometer, gyroscope and compass.
Impressive demo of graphics performance.
Having a demo from Epic Games. Infinity Blade 3
CPU performance from first iPhone to today is 40x more powerful.
A7 is up to 2x as fast as previous generation.
iOS 7 is also 64-bit.
A7 has over 1 billion transistors.
Powered by A7 64-bit chip. The first ever in any phone.
Gold, silver and black.
iPhone 5S is the most forward-thinking anyone has made.
Showing a video of Jony Ive talking about the design on the new iPhone 5C. I love listening to Jony talk about design.
iPhone 5C is plastic.
$99 for 16GB, $199 for 32GB with two-year contract.
FaceTime audio is now available too.
Powered by A6 and has an 8MP camera.
Five colors: Blue, Green, Pink, White and Yellow.
Custom cases for the 5C from Apple
Showing a video of the 5C
iPhone 5C. All the tech that customers love about iPhone 5.
Phil Schiller is on stage.
This year we are going to replace the iPhone 5 with not one, but two new designs.
iPhone 5 took our business to a new level.
Here we go, iPhone.
Includes the 5th generation iPod touch.
iWork, iPhoto and iMovie are now free with any new iOS device.
iWork, iPhoto, iMovie—no other platform has apps like these.
iWork is the best-selling mobile productivity app on any platform.
Tim is back. Talking about iWork
iOS 7 is free on Sept. 18.
Over 200 features in iOS 7.
The year view for photos looks cool.
He’s going through these features pretty quick. I get the feeling iOS 7 isn’t going to take up much time today.
Overnight, hundreds of millions of people will download iOS 7. He’s showing us what’s in store for users with new features.
Craig is talking about iOS 7
The new Stanford store looks amazing.
Turning the attention to retail.
Tim is showing a video of iTunes Festival setup and how they got everything ready.
Of course, the concerts are live streamed around the world too.
20 million people applied for tickets to iTunes Festival.
Talking about the iTunes Festival. I agree it was an amazing event.
Says he’s excited to show us some things.
Tim is here.
Everyone is seated. It looks like we’re ready here.
We don’t know for sure if Apple is working on a product called the iWatch, but even the hint that they were sent Samsung on a quest to beat Apple to market with it. Samsung won the race, but they made several fatal flaws that could cost them dearly.
I have been saying for several months on Amplified that people need to get away from the idea of “iWatch” being a watch— think of it more as a wearable device for your life. It’s absurd to think that Apple is going to release a watch and that was Samsung’s biggest mistake—they believed it.
Samsung believed the rumors and made the device they thought Apple would bring to market. A smartwatch described by Vlad Savov at The Verge like this:
Yes, it’s a smartphone accessory that can pick up notifications, control music playback, and keep time with a rich variety of watch faces, but Samsung takes it a few steps further by integrating a 1.9-megapixel camera, a speaker, and two microphones — allowing you to shoot short 720p movies and even conduct phone calls with the Galaxy Gear.
Importantly, the Galaxy Gear is not a phone in its own right — it relies on a Bluetooth connection to your Samsung Galaxy device in order to do most of its connected work.
John Gruber summed up my initial thoughts perfectly:
About the best you could expect from Samsung without having anything to copy from Apple: overpriced, ugly, laggy UI, terrible battery life, dubious utility.
Galaxy Gear reminds me more of a Casio Calculator Watch than anything we would expect a high-tech company to build today. Samsung got caught up in trying to be first to market with a product instead of trying to solve a problem for its users. That is what technology is supposed to do for us—this doesn’t.
I do believe the wrist could be an important place for a wearable device, but I want it to do more than sync with my phone or have a camera so I can take selfies. Galaxy Gear lacks imagination and innovation and does nothing to push technology, or our use of it, forward.
In looking at what Apple might do for a wearable device, we need to look at what we do everyday and how that device would help us. It could be in the car, the living room or while we are walking in the park. Wherever it is, the device needs to push us forward and solve a problem. It needs to become part of our life by becoming an indispensable part of it.
Galaxy Gear does none of these things.
When and if Apple releases a wearable device, Samsung will undoubtedly see where it went wrong and within months release a product bearing a striking resemblance to Apple’s new product.