Written by Dave Mark
Mike Ash writes a widely read development blog, which he makes available as an RSS feed. Mike got an email from Apple letting him know that they planned to include his feed in their iOS 9 News initiative. Nice to be noticed, right?
These are the terms Apple included in the email:
- You agree to let us use, display, store, and reproduce the content in your RSS feeds including placing advertising next to or near your content without compensation to you. Don’t worry, we will not put advertising inside your content without your permission.
- You confirm that you have all necessary rights to publish your RSS content, and allow Apple to use it for News as we set forth here. You will be responsible for any payments that might be due to any contributors or other third parties for the creation and use of your RSS content.
- If we receive a legal claim about your RSS content, we will tell you so that you can resolve the issue, including indemnifying Apple if Apple is included in the claim.
- You can remove your RSS feed whenever you want by opting out or changing your settings in News Publisher.
Pay special attention to that “indemnifying Apple” item. It’ll come back up in a minute.
The email continues:
If you do not want Apple to include your RSS feeds in News, reply NO to this email and we will remove your RSS feeds. [emphasis Apple’s]
Mike continues:
Let me get this straight, Apple: you send me an e-mail outlining the terms under which you will redistribute my content, and you will just assume that I agree to your terms unless I opt out?
This makes typical clickwrap EULA nonsense look downright reasonable by comparison. You’re going to consider me bound to terms you just declared to me in an e-mail as long as I don’t respond? That’s completely crazy. You don’t even know if I received the e-mail!
I am completely mystified by this email. If I got the email, I would carefully check the headers to make sure this was from Apple. It is so tin-eared it sounds almost like a phishing attempt of some kind.
To be clear, the issue is not about Apple’s right to use Mike’s publicly available feed. It is about trying to impose contractual or license terms without some indication that both parties have agreed to those terms.
When you install a new piece of software, you have to click some form of “I agree” button. Whether that holds water in court is a matter of interpretation (sometimes a different interpretation in different states/jurisdictions). But the idea of imposing contract/license terms without some action on Mike’s part is, at the very least, unfair.
If Mike never got the email, would a court ever rule that he had some obligation to indemnify Apple in the case of a lawsuit? Does the fact of the email being sent provide some legal cover for Apple to claim indemnity? Perhaps, but this seems incredibly one sided.
This one sided opt-out required approach to gathering content just doesn’t seem like Tim Cook’s Apple.
More original thinking, this time from a Samsung fan.
Remember this moment from last week’s keynote?
At the start of Apple’s Worldwide Developers Conference in San Francisco on Monday, CEO Tim Cook made mention of Brandon Moss’ 100th home run ball, and the litany of Apple products the Indians’ relievers requested in return for surrendering the baseball to the slugger.
Tim showed the ball, announced that Apple would pay the ransom, give the ball to Brandon Moss. Great move.
Enter Samsung fan (maybe) Trevor Bauer, pitcher for those same Cleveland Indians. He got hold of another milestone ball, the first hit for rookie Francisco Lindor. Bauer squirreled away the ball and sent out this ransom tweet:
Hey @Lindor12BC we have your ball. @indians Bullpen settled for @tim_cook Apple products but we want @samsungmobileus
Any number of people saw this as a Samsung PR ploy (Dan Frakes from Wirecutter, for example). At the very least, this is some pretty unoriginal pranking.
But there’s a kicker.
Bauer’s ransom tweet was sent from his iPhone. You just can’t make this stuff up.
I began using OS X El Capitan shortly after last week’s WWDC keynote when I met with Apple to talk about the latest release of the operating system.
A lot of people have asked me what my favorite announcement during the keynote was, and my answer was always the same—the focus on performance and stability for OS X. Yosemite brought many improvements and tighter integration with iOS, but it was time to go back stabilize everything.
While the focus of the release is clear, Apple didn’t leave us without any new features in El Capitan—that’s what I’ll have a look at today.
Split View
I know from my limited use, Split View is going to be one of my most used features in OS X. Many of us spend quite a bit of time switching from window to window during our daily work. While there are ways to make that more efficient, nothing quite beats having the windows side-by-side.
I find myself in this situation quite a bit. While researching articles, I will often copy links, images, and text as reference points for something I’m working on. I found Split View very useful in these circumstances, not only for convenience, but also because I didn’t lose my focus or train of thought—it was just a simple drag and drop from one pane to the other.
Split View is very easy to initiate too. Just hold down the green window button and your desktop will split into two sections—drop the current window into one of the sections and the remaining open applications will be available on the other side—chose the one you want there and that’s it, you’re now in Split View.
Exiting Split View is equally as easy—hit the escape key on your keyboard and you’re back to your desktop.
While exiting is easy, there is one thing I would like changed. When you exit one of your Split View windows, you return to the desktop with that application, which is good. However, the other app remains full screen in another one of OS X’s “Spaces.” You have to go back to the app and also press exit—that seems odd to me.
Split View is also window-based, not app-based, which means you can have two windows from one application in Split View. For example, if I want two Safari windows open in Split View, I can do that.
You can also adjust the size of the Split View screens. If you have the Notes app on one side and Safari on the other, you can make the Safari window a bit larger for more comfortable viewing and still copy information into Notes. This was also a handy feature for me.
I’ll be using Split View a lot when El Capitan is released.
Spotlight
My other favorite feature in OS X El Capitan is the improved Spotlight. Not only do you get results from more sources, but now you can use natural language to search your Mac.
We’ve become accustomed to using natural language to enter calendar appointments with apps like Fantastical and know that all of the information is going to be entered correctly. I even dictate many items to Siri and have it automatically set things up on my iOS devices. Having natural language in Spotlight searches is a great step forward for me.
Whether I’m looking for the serial number for Daniel Jalkut’s MarsEdit1 or I’m searching for a subset of emails from a specific person with a few keywords, I can find them.
That’s what I really like about Spotlight and natural language—it allows me to find things the way I want, which makes things faster and more efficient.
Notes
I’ve been a Notes user for a while. Ever since Notes would sync from my iOS devices to my Mac, and back, I’ve been taking notes and working on them wherever I happen to be at the time.
The new Notes takes that several steps further by allowing you to add photos, PDFs, videos, audio, map locations, Pages documents, Numbers spreadsheets, Keynote presentations and lots of other things. You can also save information to Notes directly from many applications.
I have a feeling Notes will be used by a lot more people after they get their hands on El Capitan.
Safari
The new feature in Safari is Pinned Sites. This allows you to keep your most visited sites “pinned” in the Safari tab bar so they are always open and ready for you to visit.
It’s a handy little feature, but it’s one of those that I’ll have to use more before I decide if it’s a must have. I’ve been browsing the Web for over 20 years, so I have things setup pretty good right now—we’ll see how this one goes, but I’m certainly not opposed to having a more efficient way of browsing.
I think my favorite Safari feature is the ability to mute a tab. For those inconsiderate Webmasters who auto-play audio when you enter their Web site, Safari now has an option to mute the audio from the Smart Search field. I love this.
Mail
I use Mail a lot. Unfortunately, I’ve had some trouble lately with Mail on Yosemite getting stuck while checking IMAP connections, especially after I wake the computer from sleep. All I ask for in El Capitan is for that to be fixed.
The good news is that it seems much better in this beta version of the operating system. Apple said Mail in El Capitan delivers an improved IMAP engine, so I’m very hopeful. I haven’t had Mail stop working yet and I’m a week into using it—that’s a damn good sign.
Apple added a number of new features to Mail including Swipe to manage messages, similar to how we interact with messages on iOS; improved full screen; tabs, which should be a great feature; suggested contacts; and suggested events.
I do like the suggested contacts and events. This is another one of those features that just makes me more efficient and the OS does all the heavy lifting for me. If there’s an event or a new contact, it shows up in the Mail window—you just click and it’s added.
Maps
Apple has built public transit directions right into Maps in El Capitan. This will probably be one of the most used features in the operating system once it’s released in conjunction with the iOS version.
Maps will now give you detailed directions that combine step-by-step walking, subway, train, bus, and ferry routes. You get schedules, routes based on when you want to leave and arrive, and a Map view of the transit system. This is truly outstanding.
Right now, Apple supports transit in London, New York, San Francisco Bay Area, and Toronto. It’s also supported in more than 300 Chinese cities.
When El Capitan ships, Apple will also support Baltimore, Berlin, Chicago, Mexico City, Philadelphia, and Washington, DC.
Photos
With the new Photos app in El Capitan, users can take advantage of third-party editing extensions. These extensions can be bundled in an existing photo app or distributed individually.
You can even use multiple extensions with an individual photo. I know a lot of people that are going to have fun with this. I’m not much of a photographer, but I do like to clean up my photos, so I may give this a serious try. Most of the time, Apple’s built-in tools are enough for me, but we’ll see.
You can also batch organize faces, batch change image titles, and add or edit image locations. All features I’m sure will be used by all levels of photographers in Photos.
Bottom Line
Apple is focusing on the right things with OS X El Capitan—performance, efficiency and a few features that will make the operating system better for us to use2.
My use of the new features gives me a good sense of what to expect in the new OS when it’s released and I can’t wait. As you can probably tell, performance and stability are my favorites so far. To me that’s a good sign that Apple is headed the right way.
In today’s Monday Note, Jean-Louis Gassée offers his takeaways from last week’s WWDC keynote.
On Apple Music:
Apple Music doesn’t need to make money. It isn’t a business unit, it doesn’t have a Profit & Loss statement. Its sole raison d’être is to make iPhones more valuable, more pleasurable. The incumbent music services don’t have the luxury of Apple’s deep pockets and enormous user base, 800 million or more credit cards on file. Individual users might balk at the $9.99 per month price, but I have a feeling that many will find the $14.99 family deal quite attractive. We’ll know soon; the service goes live on June 30th, free for three months.
I think this logic is spot on. That $14.99 monthly fee allows up to 6 people unlimited access to Apple Music with custom settings for each user. For a family of music lovers, that is an excellent deal.
From the official Apple Music site:
As an Apple Music member you can add anything from the Apple Music library — a song, an album, or a video — to your collection. And that’s just the warm-up act. From there you can create the perfect playlist from anything you’ve added. You can save it for offline listening and take it on the road. You can even post your favorite playlists, albums, and videos to Facebook, Twitter, or Messages. It’s never been easier to share music with each other.
The math on this is compelling. I certainly spend more than $15 a month buying music. Key for me is the ability to save a playlist for offline listening so I am not sucking on my data plan during long runs/bike rides/drives.
Regardless of what you thought of the keynote performances, Apple Music offers something of real substance. The competition is right to be concerned.
Jean-Louis also weighed in on the iPad announcements:
It appears that Apple might be reconsidering the iPad’s purpose. In addition to the split screen, Apple’s hermetic iCloud Drive has been “opened”, making it look more like a conventional file system. We also have shortcuts for Bluetooth keyboards and two-finger gestures that convert the iPad’s on-screen keyboard into a trackpad of sorts. All we need now is an accessory keyboard/trackpad and, who knows, a stylus.
There is a major gap between my ability to create content on my iPad and on my MacBook Pro. The biggest issue for me is typing speed. My fingers fly on the MacBook Pro keyboard, but slow to a crawl on the iPad’s virtual keyboard. I’ve got a Bluetooth keyboard, but that defeats the purpose. If I’ve got to carry my iPad and a keyboard, I’ll just bring my laptop.
Adding gestures and Bluetooth keyboard shortcuts is definitely a step in the right direction, but that gap still remains. iOS 8 brought us QuickType and predictive text, and iOS 9 raised the bar with gestures that make QuickType that much better.
With the changes brought by iOS 9, the gap between typing on a Mac and on an iPad is now interestingly close. If I am typing on my Mac and want to move to another paragraph in my document, I either have to press and hold the arrow key and navigate my way to my new insertion point, or reach for my trackpad or mouse. On the iPad, I can gesture to the new insertion point without taking my hands from the home row. This one change narrows the gap considerably.
One last thought about the keynote concerns the performance itself. There have been a tremendous number of comments about the various presenters and the overall polish of the keynote. Most notably, Jimmy Iovine has been lambasted for his apparent nervousness and unpolished delivery.
I think those criticisms might be true, but are pointed in the wrong direction. The keynote delivered well when it focused on benefits and not features, and when those benefits were presented clearly and quickly.
As an example, the Apple Music rollout was all about features and short on benefits. We’ve got curated music, we’ve got celebrity DJs, we’ve got radio stations emanating from three different cities. Those things are incidental, they are features. How do those things help me?
Consider this benefits-first approach: “For only $9.99 a month, you can have access to pretty much every song ever recorded. Add in $5 more a month, and it’ll be you and up to 5 more people. That’s a real cost savings. You can listen to all that music offline, just like the music you own. We do curated playlists to help you discover more music and those playlists are tunable, so we can make them more enjoyable for you as we learn your tastes.”
That short paragraph would have hooked me. As is, the lede was about as buried as a lede can be. Those messages were stretched out and buried in a sea of features and marketing speak.
Jimmy Iovine didn’t help matters, but he’s a smart guy. I’ve seen him captivate an audience with his deep musical knowledge and charisma. With the right material and enough practice, Jimmy Iovine will be an invaluable resource in bringing across the keynote message.
I’m wondering if that last section of the keynote was originally built around an AppleTV rollout and the “one more thing” was changed to focus on Apple Music late in the game. That would explain a lot.