June 9, 2016

Six Colors:

The Apple Watch’s app model doesn’t work. The large screen of circular app icons is hard to navigate, and most apps aren’t worth the trouble, often because they’re slow and unreliable. Glances are interesting, but often too limited. The sole button is dedicated to a feature—bringing up a wheel of friends so you can send them texts and Digital Touch sketches—that’s not remotely core to the experience of using the device. There aren’t enough watch face options, and the ones that do exist aren’t particularly customizable. Fitness features are erratic and require too much user interaction.

And:

I’d like to see at least an option to map the watch’s button to an action other than bringing up a list of favorite friends. More watch faces are also on my wish list, and while I’d like to see third-party watch faces, I’d trade that for Apple-designed faces that are more flexible about how (and when) they display information, including support for complications that appear only in certain contexts.

Third party watch faces would be a big win. Or how about the ability to resize the various areas that make up the watch face?

The biggest problem with the Apple Watch is that it’s sloooooow. The second biggest problem is that it’s sloooooooooooooooow. There’s only so much software can do to fix those problems without a commensurate hardware update, but there are improvements that can be made so that we spend less time waiting for our Apple Watch.

And that’s the biggest problem of all. Snappy is as snappy does.

Tuesday, Phil Schiller had a sit-down to talk about major changes coming to the App Store. Jim Dalrymple wrote a nice overview of the changes in this post.

One of the three core topics Phil covered was the expansion of subscription pricing. From JimD’s post:

Currently the 70-30 revenue split for subscriptions is the same as regular purchased apps. However, under the new subscription rules, that revenue split will favor the developers more in the second year on individual subscriptions. Developers will get an 85-15 revenue share for all subscribers that have been customers for over a year. This will also affect all existing apps and subscribers, not just new apps.

Developers will be able to choose one of over 200 subscription price points, and they can create territory specific prices, making subscriptions even more flexible.

John Gruber dug into the details in this longer post, focusing on the uncertainty seemingly built into the system:

The problem with that is that developers don’t know whether they’re going to be approved or not. As it stands, they would need to do all the engineering (and design) work to support subscriptions, submit the app, and wait to see if it’s approved and perhaps appeal if it isn’t. That’s bad enough for an existing app whose developer wants to switch to subscription pricing. But this uncertainty is downright untenable for a new app whose developer sees subscription pricing as the only sustainable business model to justify the app’s development in the first place.

The dream for developers is to be able to make money doing what they love, building apps for the App Store. For most developers, that dream is simply unrealistic. The App Store economics just aren’t there any more. The possibility of subscription pricing can help balance the scales, make it more financially feasible to make a living building and maintaining apps.

But developers need a bit more guidance here. They need to know up front if an app they build is eligible for subscription pricing. If not, they can put there energies into building something else.

My guess is, this guidance is coming, either at next week’s WWDC or as subscription pricing gets closer to rollout. But sooner is better than later for these details.

Peter Kafka, writing for Recode:

If you are an independent app developer or publisher, you have probably known this for a while, because you have found it very difficult to get people to download your app — the average American smartphone user downloads zero apps per month.

But now even the very biggest app publishers are seeing their growth slow down or stop altogether. Most people have all the apps they want and/or need. They’re not looking for new ones.

Last month, the top 15 app publishers saw downloads drop an average of 20 percent in the U.S., according to research from Nomura, which relies on data from app tracker SensorTower.

Indie developers have known this for quite some time, but the falling numbers are making their way to the very top of the food chain, where the bread is buttered.

Makes me wonder if that is part of the motivation for Apple’s App Store shakeup.

June 8, 2016

Everyone seems to really like this new app, although Dave Caolo did have some trouble with the GIF.

Uber must hand over documents to a New York judge probing whether private investigators hired by the ride-hailing company fraudulently sought information about its opponents in an antitrust case, according to a court ruling on Tuesday.

uh-oh.

Phil Schiller: Apple making major changes to the App Store

Not even six months after taking over the App Store, and just five days before the start of the Worldwide Developers Conference (WWDC), Apple’s Senior Vice President of Worldwide Marketing, Phil Schiller sat down on Tuesday to discuss some major changes coming to the App Store this year.

Schiller outlined three areas that his team has been working to improve:

  1. App Review
  2. Business Models
  3. App Discovery/Search Ads

App Review

If you talk to any developer, you will hear a variety of issues they have with the App Store. Some are very specific, while others have been affecting all developers. One of those issues, and one that Schiller’s team focused on, is app review.

App review ensures the products submitted by developers work properly and that they don’t contain any type of code that could adversely affect the consumer. It’s quality control, but it’s also Apple looking out for its customers. It’s an important step in the entire App Store process.

Typically, when a developer submits an app, it gets reviewed by the app review team. They make sure the app adheres to the guidelines that Apple set out for all apps. This process could take up to five days to complete. In the past month or so we’ve seen that time drop to just one day for a lot of apps.

It would be easy to just get rid of that step, but instead of doing that, Schiller’s team focused on why it took so long and fixed it.

“We’re never going to get rid of that [app review] because it matters,” said Schiller.

He said that Apple does about 100,000 app reviews per week and that they’ve developed new processes to make reviews faster, while maintaining the quality that Apple, and its customers, expect.

The end result is that Apple has a sustained rate of reviewing 50% of apps in 24 hours and 90% in 48 hours.

Business Models

In addition to app review, Apple looked at its subscription model and decided to open it up to all product categories. Other companies can also try to see if this method is also effective for them by using programs like the entrepreneur games.  Until now, news apps and other publications were the only products that could really take advantage of the subscription-based business model on the App Store.

This will be a big move for companies, which may have utilized sessions like Power BI Training, that have multiple apps—instead of trying to get customers to subscribe to every app, they can offer a value subscription to all the content they offer.

“Having to subscribe to multiple apps can be very confusing for our customers,” said Eduardo Henrique, co-founder & head of global expansion at PlayKids. “This brings value to customers and it’s easier to communicate what we offer.”

When the new subscription platform is rolled out, Henrique said, “this is our top priority.”

There is more to the new subscription model than just having it across the product categories.

Currently the 70-30 revenue split for subscriptions is the same as regular purchased apps. However, under the new subscription rules, that revenue split will favor the developers more in the second year on individual subscriptions. Developers will get an 85-15 revenue share for all subscribers that have been customers for over a year. This will also affect all existing apps and subscribers, not just new apps.

Developers will be able to choose one of over 200 subscription price points, and they can create territory specific prices, making subscriptions even more flexible. If a developer chooses to increase the subscription price, customers will be notified and they will have to authorize that increase. No customer will ever be charged a higher rate without first authorizing it, explained Schiller.

Customers will also be able to upgrade, downgrade or even side grade subscriptions, if those options are available to them. Developers can also keep current subscriptions at one price, but charge new subscribers a different price.

The options for the new subscription model seem very well thought out.

App Discovery

App discovery is one of those areas that developers and customers have complained about for years. Finding apps is sometimes just a chore, but Apple has some ideas here too.

“We want our customers to have a reason to come to the App Store every day,” said Schiller.

The “Featured” section of the App Store will filter apps you already have installed on your device, so you are only looking at new apps. Apple is also bringing back the Categories tab for the store, allowing users to more easily browse through apps.

One of the ways many of us find apps is through personal recommendations. Apple will now have a Share sheet when you 3D Touch on an app on your home screen that will allow you to share the app on social networks, or with your family and friends. Developers can still use the sharing feature inside the apps, but this is another way for people to directly recommend an app they like.

The biggest change to this section of the App Store is that Apple will be accepting search ads from developers.

searchad2

Schiller said developers have contacted Apple in the past and offered to pay to be part of App Store Collections and other features of the store, but Apple turned them all down.

“Our store is not for sale—that’s not how we handle things,” said Schiller. “We are only going to do this if we can, first and foremost, respect the user and be fair to developers, especially small developers.”

There will only be one ad on the search results page and it will be clearly marked as an ad, according to Schiller. What’s more, the content of the ad will be exactly the same as the content of the app on the App Store. In other words, no spammy ads. Apple will only accept ads from developers in the App Store—they won’t have any third-party product ads in the store.

Schiller said the ads are done through an auction system for the developers. There are no minimums, and there will be no exclusives, so small developers can get in on the action as well. The ad system will roll out as a beta this summer and Apple will be watching to make sure the system is fair for all developers.

In keeping with its focus on privacy, Apple will not track users and will not share data about users ad clicks with developers. Developers will get reports, but no user data. Apple will also not serve ads to people 13 years old or under, if it can determine that from the device.

Developers will be able to sign-up for the search ad beta and there will be no charge to them during the beta period. When it does go live, after the beta period, it will launch in the U.S. first.

Major changes

These are some major changes from the App Store team—more than we’ve seen in years from Apple. It’s a good sign that Apple is focusing so much attention on making the App Store better for developers and customers. We’ll have to see how it all works out in the coming months, but a focus on making things relevant, fair, and easier to use should pay off for Apple, its developers and the customer.

An Apple Watch wrist experiment

If you have an Apple Watch on your wrist, try this experiment:

  • Make sure your Apple Watch is unlocked and paired to your iPhone.
  • Unlock your wristband, making sure your Apple Watch stays in contact with your wrist.
  • Slide your opposing wrist under your other wrist, then quickly drop your Apple Watch from one wrist to the other.

If you do this quickly enough, your Apple Watch will stay unlocked and you can transfer from one wrist to another.

I was thinking about Apple Pay and the possibility of using Apple Pay via Apple Watch at an ATM. If someone robbed you, took your iPhone, and was able to take your Apple Watch without unlocking it, would they be able to go on an Apple Pay spending spree? Thankfully, Apple Watch has strong security features, and with the right watch bands, you can ensure a snug and comfortable fit that makes it even harder for someone to remove it without your knowledge.

If you have Find My iPhone enabled, that’s a very solvable problem.

Jonny Evans, writing for Computerworld, weighs in with his predictions for the future of Apple Pay. One in particular struck me:

Banks are developing cash machines with NFC support. I imagine these will demand both a biometric element and passcode in order to protect against theft, but one day you will inevitably be able to withdraw cash from any ATM anywhere just by waggling your Apple Watch above the machine.

I can definitely see this happening. I wonder what impact this will have on ATM crime. Will the secure enclave make ATM local robberies harder or easier? [See the follow-on post, An Apple Watch wrist experiment]

UPDATE: This from a few years ago. And this. And this.

The concept has been proven, prototypes built, looks like it’s now simply a matter of waiting through the ATM refresh cycle. [H/T Loop reader James Lopez]

Interested in learning how to program? Have some dead time, perhaps during a commute or visit to the DMV? Check out TapCoding, an iOS app that teaches you the fundamentals of Swift, all via taps on your iPhone.

This is a very clever approach and definitely worth a look. The app is free, with in-app purchases to unlock content. Don’t let those in-app purchases turn you off. The entire curriculum is only $6.99, far less than you’d pay for a book with comparable content.

Here’s a link to TapCoding. Go learn Swift.

Farhad Manjoo, writing for the New York Times:

Basketball has always been accommodative of celebrity culture — the small arena and the courtside seats make seeing and being seen one of the central perks of high-dollar tickets. In an earlier time, Jack Nicholson became a fixture at Lakers games, while the Knicks claimed Spike Lee and Woody Allen as all but official mascots.

Now, in Oakland, the Golden State Warriors have … Eddy Cue.

And:

With Silicon Valley just a short Tesla drive away from Oracle Arena, Mr. Cue is far from the only techie losing his mind over the Warriors. The team is owned by a coalition of tech investors, and on any given night, you will find a passel of executives, venture capitalists and other assorted billionaires cheering from the sidelines.

And:

Yet success has had its costs. Thanks to bandwagon fans like me, ticket prices have soared, leaving longtime ticket holders fuming. Gentrification has already begun, and it is bound to get worse. Soon the team will move to an exclusive new arena in San Francisco, abandoning its roots in an industrial area of Oakland.

The price of success. The Warriors are emblematic of the Valley Effect, where the moneyed move in and prices are driven up.

How do you preserve the fan base as the entry price rises? The problem for the Warriors resembles, in broad strokes, the problem of housing in the Bay Area. There is a finite supply of tickets to the games, and in an industry that produces astonishing wealth, there will always be enough people with enough money to pay nearly any price for tickets.

A very valley problem.

Since its inception, podcasting has largely been an indie game. Though there are larger players in this space, almost all are independent companies. Ben Thompson digs into the current model, and the difficulties of making money with this model:

A major challenge in podcast monetization is the complete lack of data: listeners still download MP3s and that’s the end of it; podcasters can measure downloads, but have no idea if the episode is actually listened to, for how long, or whether or not the ads are skipped.

Enter Stitcher, a free app that streams more than 65,000 podcasts. Stitcher was just bought by Midroll Media (itself owned by E.W. Scripps), and it promises to upend the podcast universe.

Stitcher is thought to be the 2nd most popular podcast player, although it has long been controversial in some circles for its default practice of hosting podcasts itself (instead of directing users to download them directly from a podcaster’s server) and inserting ads. That model, though, was likely attractive to Scripps/Midroll: controlling the files and the player means the possibility of making meaningful measurements of play data plus dynamic ad insertion at scale.

As you might expect, this relatively gargantuan entry into the podcasting space does not sit well with independent podcasters.

The big threat:

Moreover, Midroll’s leading role in advertising combined with Scripps’ bank account mean the company could offer big bucks to leading podcasters to make themselves exclusive to Stitcher, driving users to the measurable app to the long-term benefit of the company’s efforts to attract brand advertisers.

Read Ben’s post. There’s a lot at stake for the future of podcasting.

June 7, 2016

Weeks after CurrentC was delayed (again) and half the team was laid off, the mobile payment that was supposed to serve as a merchant-backed alternative to payment systems from Apple and Android may be over for good. Or at least that’s the impression one might get from an email sent to testers of the system.

Not a surprise at all.

They added the page to their site today. Bookmark it and be ready, it’s going to be fun.

Today we are releasing Motion Stills, an iOS app from Google Research that acts as a virtual camera operator for your Apple Live Photos. We use our video stabilization technology to freeze the background into a still photo or create sweeping cinematic pans. The resulting looping GIFs and movies come alive, and can easily be shared via messaging or on social media.

Interesting.

Techcrunch:

A new application called Flag has launched on the App Store, promising user free photo prints that are actually free – no shipping or handling charges, no credit card required. This is possible because these photo prints will be ad-supported – that is, businesses pay to advertise on the back of the photo. Effectively, it’s an ad that people will never throw away.

This is an interesting solution but it’s not for everyone – you have to give up a certain amount of information to advertisers. That being said, I ordered my 20 prints fairly easily from the app on my phone. I’ll be interested to see how they come out.

This is just a notification of an investigation, not a judgement.

The National Football League’s Twitter account was hacked on Tuesday and a false tweet was sent that Commissioner Roger Goodell had died, an NFL spokesman said on his Twitter account.

A couple of good tips here. It will definitely save a lot of time searching back through years of photos by narrowing the search a little. I wonder if it will find a photo you named—I’ll have to try that later.

Den of Geek:

With private business illegal in the Soviet Union, Pajitnov was nervous about what his superiors might do if he attempted to make Tetris into a commercial piece of software.

And:

Tetris was smuggled out of the Soviet Union and into Hungary a short while later, and it was from here that Pajitnov’s game began to head across Europe. Like a virus, Tetris was spreading its addictive properties from computer to computer.

And:

Tetris was an immediate hit, earning ecstatic reviews and selling in healthy quantities. The game’s fame was spreading, but as Tetris’ name became ever more valuable, the tussle over who should own the rights to it would soon intensify.

This is a pretty interesting read. I think the story would make a great movie.

Times of India:

The government is expected to allow Apple to open its own retail outlets in the country without any sourcing requirement for two-to-three years as it tries to work out an arrangement under which the Cupertino, California-based company will agree to local purchases once it gets a stronger toehold in the country.

This would be a foot in the door for Apple. Hard to imagine the government would force Apple to close all their Apple Stores once they are operating, especially since they would become a local employer and a shutdown would mean job loss.

Huh. Think this price cut is purely a Best Buy loss leader, or is this a sign of new Apple Watch hardware in the short term?

Kirk McElhearn:

Macworld UK published an article explaining how to find the IMEI of an iPhone. This number used to be etched on the back of the device, and it’s now under the SIM tray. But there are other ways you an find it: by dialing a secret code in the Phone app, or in the Settings app.

But the article left out another way. You can find the IMEI in iTunes, even if you no longer have the phone, as long as you’ve backed it up.

Read on for the details.

Steve Hendrix, writing for The Washington Post:

When the traffic on Timothy Connor’s quiet Maryland street suddenly jumped by several hundred cars an hour, he knew who was partly to blame: the disembodied female voice he could hear through the occasional open window saying, “Continue on Elm Avenue . . . .”

The marked detour around a months-long road repair was several blocks away. But plenty of drivers were finding a shortcut past Connor’s Takoma Park house, slaloming around dog walkers and curbside basketball hoops, thanks to Waze and other navigation apps.

And:

Connor borrowed a tactic he read about from the car wars of Southern California and other traffic-weary regions: He became a Waze impostor. Every rush hour, he went on the Google-owned social-media app and posted false reports of a wreck, speed trap or other blockage on his street, hoping to deflect some of the flow.

He continued his guerrilla counterattack for two weeks before the app booted him off, apparently detecting a saboteur in its ranks.

Does Waze have a responsibility in these sorts of situations? Are the suburban streets fair game here?

Either way, I suspect these sorts of conflicts will end in speed bumps.

Jason Snell, writing for Macworld:

It strikes me that Siri could be a much better assistant to people who are driving their cars. CarPlay is a nice idea, but far more people have Bluetooth audio in their cars than have CarPlay. It’s unsafe to look at an iPhone screen while you’re driving, but Siri can theoretically replace that need. It performs some basic capabilities now — reading recent text messages when you ask, for example — but too much of what it offers requires you to look at the screen. (Siri should also be much more wordy when it knows I’m driving, including offering to read the text of notifications I receive and providing a more interactive interface for processing lists of information.)

This whole article was interesting, but this bit about Siri, CarPlay and the problem of translating information into an audio response for screenless folks really clicked for me.

I think rote reading of a screenful of data is not necessarily the best approach. As Siri gets smarter about the data that flows through it, Siri can also learn a set of ways to summarize that data.

Instead of reading a screenful of weather data, Siri could just say Sunny and 81°, then allow you to ask a follow up question.

More WWDC wish lists

Speaking of WWDC wish lists, here are a few from other folks:

Any others? You know how to reach me.

My WWDC wish list for Siri

My wish list for WWDC is simple. I’d love to see a new MacBook Pro and a significant upgrade to Siri, including a set of developer APIs that would allow a user to use Siri to ask intelligent questions, targeted at a specific app, and would also allow apps to provide context back to Siri to make it easier for the user to ask follow-up questions.

When Apple created AppleScript (System 7, back in 1993), they built a language that knew how to work with the objects of pretty much any app that used a basic programming building block, the Apple event.

AppleScript and Apple events made it easy for developers to make their applications scriptable. A similar mechanism for iOS would give the user the ability to ask a question targeted at a specific app, then ask follow up questions of that same app.

For example, suppose I had an app that managed my grocery list, keeping track of both ingredients and supplies. I might ask Siri a question like:

Hey, Siri, ask Cookster what I need to buy to make chicken casserole.

Siri could translate that into a query about the objects the Cookster app knows about, send it to Cookster, get a response, translate that back into a response for me.

I could follow up with:

Ask Cookster what I need to make twice as much.

This follow-on query would go right to Cookster, which presumably has maintained the context from the previous query and can update the response, back to Siri, and back to me.

This is a simple example, but it shows the value of offloading the burden of context to apps, instead of forcing Siri to know everything.

Just a dream. Go back to what you were doing.

June 6, 2016

Classy.

Apple releases “Shot on iPhone” videos

I like the penguins.

Lance Ulanoff, writing for Mashable, from his long form interviews with Apple VP of Sales and Marketing Phil Schiller and VP of Mac and iPad Engineering John Ternus:

The little strip of black along the two back edges of the MacBook’s twin speakers could easily have been mistaken for a bit of shielding or a vibration dampener. Except, that’s not what it is.

Some like to call it the “Speaktenna.” The black strip along the back edge of the MacBook speakers is a never-before-tried combination of speakers and antennas for Wi-Fi and Bluetooth. It’s a fairly ingenious bit of space-saving technology that teardown artists ignored.

But that’s not really the story. It’s about what “speaktenna” represents: the Apple way of conceiving, designing and building its products.

Chock full of examples, quotes, images and anecdotes, this is another great read, worth making time for.

New Apple Music ad runs during NBA Finals

DJ Khaled and Ray Liotta. An unlikely pairing, but it works. Cause they’re at a nail salon.

Thousands and thousands Millions and millions of songs. Solid tagline.