A year ago, Apple launched Transit directions in iOS 9 Maps, but so far there’s only a limited number of cities worldwide that support the new feature. Here’s why.

Sounds like an incredibly complex job.

My thanks to Spin Studio for sponsoring The Loop this week.

Finally, top quality marketing and creative design services delivered in a timely manner at a reasonable cost. That’s what you can expect from Spin Studio.

From compelling go-to-market initiatives, to comprehensive marketing strategies, to website or retail packaging design, and much more, Spin Studio brings creativity and innovation to each of our clients. Working with Conversion rate experts, every touchpoint is optimized to drive engagement, increase conversions, and maximize ROI, using the right marketing techniques which can be found online, and you can click here to find more about this. For customized seo solutions, you may consult with the experts at nfinitelimits.com. And to boost your branding efforts, you can enhance your brand promotion using a custom keychain as a practical giveaway item. If you’re looking for cost-effective digital growth strategies, consider working with a trusted seo agency by Affordable SEO Melbourne.

Effective marketing isn’t just about flashy visuals or witty taglines—it’s about truly understanding the target audience and delivering messages that resonate with them on an emotional level. A prime example of this is how the equine industry has leveraged strategic marketing to grow its influence. Digital marketing strategies offered by an arlington seo agency may also help businesses reach their target audience.

Horses have always captivated the imagination, and with the right marketing strategy, brands have been able to take this passion and turn it into meaningful experiences. Alec Lawler, in his insightful article https://www.brainzmagazine.com/post/riding-the-journey-a-conversation-with-alec-lawler-on-horses-business-and-resilience-in-show-jump, exemplifies the intersection of dedication, passion, and smart business acumen that can make all the difference. It’s through storytelling like this—coupled with strategic outreach and thoughtful design—that companies in niche markets can establish credibility and build long-term relationships with their audience.

The emphasis on connection, authenticity, and value resonates across industries, reminding us all that the power of marketing lies not just in selling, but in creating lasting bonds.

Spin Studio will become a valued and trusted resource you’ll rely upon to consistently provide your projects with exceptional knowledge and capabilities, timely turnaround, and unparalleled quality.

Snapchat is facing a new lawsuit over claims that Snapchat Discover routinely serves sexually explicit content to minors without warning them or their parents. The lawsuit, which seeks class-action status, was filed by a 14-year-old boy and his mother in US district court this week in the central district of California.

Apple Insider:

Lodged in Northern Illinois District Court on Thursday, Samuel Lit’s lawsuit asserts Apple’s website homepage, which contains a number of display windows that cycle through various new and upcoming products, is in infringement of a patent covering web carousel technology.

As of this writing, Apple.com features a large dynamic carousel element with a four-pane UI cycling through major product advertisements for iPhone 6s, iPad Pro, Apple Watch and MacBook. Assets are rotated on a timer, hence the term “carousel,” though visitors are able to cycle through at their leisure by clicking on interactive onscreen arrows or a row of dots.

Apple is not alone in its use of web carousels. Take a look at the Major League Baseball home page, for example. As of this post, both sites still have their carousels up and running.

From the official Microsoft blog:

We have released the first drop of a fully 64-bit version of Office 2016 for Mac to the Insider Fast channel! The update number is 15.25 (160630). I do encourage Insider Fast users to install this update and give it a test. We want to know about any problems you encounter as soon as possible, so that we can make sure we address them before the official release.

My original take on this was amazement that a 64-bit Office was just now emerging in beta. After all, the ability to produce 64-bit apps has been around since OS X 10.4 Tiger, which shipped in 2005.

But this Office team has had to overcome some significant hurdles to bring this new product to life. So many hurdles, that it might be more appropriate to be amazed that they were able to accomplish what turned out to be a Herculean task.

For starters, since Tiger, Microsoft Office for Mac has had a series of major product releases: Office 2004, Office 2008, Office 2011, not to mention updates and side releases (like Outlook). All that work was done while making the transition from CodeWarrior to Xcode, PPC to Intel, gcc to clang, moving from Carbon to Cocoa, not to mention dealing with the emergence of a brand spanking new platform in iOS.

Props to the Office for Mac team for their dedication in bringing this new version to life. And note to self: Don’t be so amazed that something so difficult took so long. The best things do.

Lots and lots of chewy goodness from Rene Ritchie as he offers up his take on the iOS 10 beta.

Stephen Hackett has quietly assembled an impressive collection of Apple gear, which he regularly photographs, sharing the images on 512 Pixels.

There are certainly holes in his collection. Anyone have an Apple II or Apple IIe they want to share with Stephen?

Like Ben Brooks, I have both iPad Pros. True Tone on the iPad Pro 9.7-inch model makes it one of my favorites of all time because I can see it perfectly outside (I’m guessing the larger iPad Pro will get this as well, at some point). However, there’s a lot to be said for the larger screen on the 12.9-inch iPad Pro, especially if you’re a creative professional. I think it comes down to how you are going to use the devices.

We’re excited to announce a new collection of guidebooks designed to help educators learn how to use iPad in the classroom. The iPad guide helps educators get the most out of iPad for their daily work and lessons. The Apple apps guides include step-by-step instructions to build a sample project and master basic and intermediate skills in each app.

Fantastic idea.

Charity Buzz:

Sit down for a 1 hour power lunch with Bozoma Saint John, Head of Global Consumer Marketing, Apple Music and iTunes in Los Angeles.

After her star turn at this past WWDC, I imagine this auction will be an even hotter ticket.

Digital Photography School:

Before handy apps like TPE, LightTrac and PhotoPills, figuring out where the moon might be on any given night took some educating. Pile on top of that the desire to know when the moon was behind, or next to, a specific feature, natural or man-made, and the calculations were beyond anyone lacking a degree in mathematics. But now, it’s all so much easier. Let me show you how I plan on getting a shot of the full moon behind Seattle’s Space Needle this May.

Have you ever wondered, “Will the sun rise or set over that building? Will the full moon go behind that statue?” Well, free web pages like The Photographer’s Ephemeris and apps like my personal favorite, Photopills (affilliate link), are great for answering that question. The Photographer’s Ephemeris can be a bit fidgeting but it’s worth it to get that perfect shot.

From an extensive post on the Molly Watt Trust blog (raising awareness of Usher Syndrome):

I have Usher Syndrome, which means I was born deaf and in the last ten years I have lost most of my sight. What I see in good light is like looking through a small letterbox. The bits out to the side and above and below are a white, misty haze. In dim light, or at night: I am almost completely blind.

If there was ever a good time to be losing your sight when you are already deaf, it is 2016. We are on the verge of great technology breakthroughs that will help to level the playing field even for those who are both deaf and blind. Driverless cars, haptic virtual reality, wearable technology – they will all soon be an everyday reality.

And:

Now enter, centre stage – The AppleWatch!

This little unassuming piece of tech has already made my life as a deafblind person much easier, but what has really blown my mind is the potential that it offers deafblind people for more relaxed, equal lives.

I was kindly given my AppleWatch by the Molly Watt Trust who are on a mission to improve the lives of those with Usher Syndrome, by providing them with accessible technology. Molly Watt, who is also deafblind due to Usher Syndrome, was an early and enthusiastic exponent of the AppleWatch.

Fantastic post with an extra little nod towards the benefits of Apple Pay. Well done, Molly Watt Trust and Lady Usher.

[H/T Jonny Evans]

Marco Arment:

A few Tesla vehicles have had accidents with Autopilot enabled recently, and I’ve gotten countless questions about these incidents and the nature of Autopilot from people who aren’t Tesla owners. Tesla and the media haven’t clearly communicated what these features do (and don’t do) to the public, so I’ll try to help in whatever small way I can as a Model S owner for a few months so far.

This is a terrific walkthrough on Tesla’s autopilot, a glimpse into what’s coming for cars in general, as well as a reality check on where autonomous driving stands. Things are changing fast as we move towards autonomous vehicles all around us.

Time:

There’s a new Iron Man. Well, Iron Man for now. She’s still working on the name. The events at the end of the comic-book event series Civil War II will result in Tony Stark stepping out of the Iron Man suit and a new character, Riri Williams, taking over, Marvel tells TIME.

And:

Riri is a science genius who enrolls in MIT at the age of 15. She comes to the attention of Tony when she builds her own Iron Man suit in her dorm.

I like where this is going. I was not a big Iron Man fan as a kid, not a judgment so much as I just didn’t really encounter that particular comic at the right age.

But the first Iron Man movie and Robert Downey Jr.’s particular ownership of that role changed all that instantly. RDJ’s Iron Man spoke to me. This was my world. Glad Marvel made this particular film, brought me along for the ride. And I am looking forward to seeing Riri Williams take shape. I have high hopes.

This link will take you to a page that shows you the Google services that are tracking you, along with a history for each of those services.

It would be interesting to see a list of all the data Google has harvested from me. I’d also like to see the same thing from Facebook and Apple.

There are some heavy hitters attending this event every year.

Taking advantage of the rise in mobile photography, Pinterest says its image-discovery app in coming months will let users point their smartphone cameras at something, and the app instantly will search within its vast online showroom of 75 billion images for a visually similar match of the items in the photo.

This idea has been around for a long time, but the technology has never really been there to allow it to succeed. Honestly, I’m still not sure it’s there, completely. It’ll be interesting to see how Pinterest tackles all of the little problems involved in making this work.

There is nothing that can go wrong with this.

Diaz said his motivation for attacking Google was that the company was watching him, according to an affidavit filed in a U.S. District Court. He told police he kept journals detailing the times he thought the company was watching him, the affidavit said. He also mentioned Facebook and Google CEO Larry Page during the interview.

Somehow, I don’t think we’re talking about your typical privacy complaint here.

The discovery follows a recent incident in Houston in which a pair of car thieves were caught on camera using a laptop to start a 2010 Jeep Wrangler and steal it from the owner’s driveway. Police say the same method may have been used in the theft of four other late-model Wranglers and Cherokees in the city. None of the vehicles has been recovered.

This problem is only going to get worse from here.

Verizon is hiking rates and increasing data across all its plans. For instance, the basic “S” plan will cost $35, a $5 rise, and offer double the data at 2 gigabytes and the high-end “XXL” plan will cost $10 more at $110 and offer 24 gigabytes as opposed to the previous 16 gigabyte limit.

I’ll be honest, that sounds reasonable to me.

Julie Zhuo, Product design VP at Facebook:

Being able to measure stuff gives you insight into what people are doing within your product. Unless you like living under a rock, having more information is a good thing. Sure, you need to be able to sort through what information is important and what isn’t, but arguing that the whole concept of having more information is bad is not really a defensible position. Metrics is not the villain.

Information is good, it’s what you do with it.

So companies introduce what Kowitz calls an “artificial waiting” pattern into their interfaces. These are status bars, maybe a few update messages, to construct a facade of slow, hard, thoughtful work, even though the computer is done calculating your query.

It is absolutely fascinating how the mind works and how designers have to slow things down in order for us to believe them.