Over the past decade the Mac has comprised an increasingly smaller portion of Apple’s bottom line, and it’s hard to not see last week’s Hello Again event as the beginning of the pro Mac’s retirement party. It won’t happen overnight, but the day when Apple is only selling a single Mac desktop and notebook line is within sight.
And:
If anything, the Touch Bar probably has more mass appeal than any prior MacBook Pro feature.
The article is an interesting read, but these two quotes stood out.
First, there’s the quote about Apple winnowing the Mac line to a single desktop and notebook. I wouldn’t go that far, but I would be a fan of a simpler product line, along the lines of Steve Jobs’ famous 2 x 2 matrix: A pro and entry level MacBook, and a pro and entry level desktop.
Then add in a configurable, upgradeable Mac Pro, a machine that can take max RAM, multiple drives, swappable motherboards as new CPUs/GPUs/etc become available, with an emphasis on power and a cabinet that is easy to open, with lots of ports. [Note to Apple: We know this machine will be expensive, so be sure to give it a long lifespan – That’s what the upgradeability is for.]
The second quote points out the huge appeal of the MacBook Pro Touch Bar. I totally agree.
My 2 cents: This is no gimmick. I see the Touch Bar being the common currency that crosses the chasm between macOS and iOS, the camel’s nose in the tent, as it were. Once developers adopt the Touch Bar and users start to see the awesome things they can do with it, I suspect that Touch Bar will be standard on every Mac.
And, eventually, that path will lead to a hybrid product, a full touch-screen Mac that can run iOS apps. Sound like the Surface? Perhaps. But that’s a road I see. And I think the universal Mac will prove easier to maintain and make it easier to shift workflows between computer and tablet, easier to build and maintain apps that run in both worlds.
The fourth title in the Metal Guitar Gods series presents 50 unique amp and cab settings modeled directly after the personal tones of four top metal players.
Wearable fitness device maker Fitbit Inc’s revenue forecast for the key-holiday shopping quarter fell well short of analysts estimates, hurt by stiff competition from rival device makers.
Having only four USB-C ports is going to hurt the versatility requirement of pro gear, because there’s a very real chance that you won’t have the right dongle when you need it.
This is going to happen a lot, because even though USB-C is the future, it’s definitely not the present. We’ve had the standard USB plug (USB-A) in widespread use for 18 years, and it’s going to take a few more years for USB-C to become so ubiquitous that we can get away without USB-A ports most of the time.
A pro laptop released today should definitely have USB-C ports — mostly USB-C ports, even — but it should also have at least one USB-A port.
I currently have dongles to plug in my existing Time Machine drive (USB-C to USB-B, picture here) and another to plug my Cinema Display into my new MacBook Pro (USB-C/Thunderbolt 3 to Mini Display Port/Thunderbolt 2, picture here). Tap both pics to embiggen.
Will I need more dongles? Undoubtedly. Marco is arguing that the MacBook Pro is too forward thinking and should have been designed for the present. My machine will arrive in a few weeks. I’ll stew in the soup, have a better sense of things once I live in the brave new dongular world for a while.
“Doing something that’s different is actually relatively easy and relatively fast, and that’s tempting,” says the man who’s had a hand in every major Apple product design — from the colorful iMac and iBook to the iPod, iPad, iPhone and Apple Watch.
“We don’t limit ourselves in how we will push — if it’s to a better place. What we won’t do is just do something different that’s no better,” Ive said in an interview earlier this week to explain the design of the MacBook Pro, a major reboot of Apple’s most powerful laptop line.
And:
Our starting point, from the design team’s point of view, was recognizing the value with both input methodologies. But also there are so many inputs from a traditional keyboard that are buried a couple of layers in. We have that ability to accommodate complex inputs, mainly out of habit and familiarity.
So our point of departure was to see if there was a way of designing a new input that really could be the best of both of those different worlds. To be able to have something that was contextually specific and adaptable, and also something that was mechanical and fixed, because there’s truly value in also having a predictable and complete set of fixed input mechanisms.
Read the interview. Some great insights into the birth of Touch Bar and Jony’s way of thinking. Kudos to the CNET team that pulled this together.
The Boulon Blanc table quickly transforms from a coffee table to a full-height kitchen or dining room table in just a few seconds. The table is expensive, no doubt (about US$700), but spend a minute watching the video at the top of the kickstarter page.
UPDATE: Bad time stamp on the article. My bad for not checking another source. Story is valid, just old, happened in June.
Finews:
The worst nightmare of Swiss banks has become a reality: starting Thursday, a heavyweight outsider begins offering a payment service in their home market. Apple has brought its payment app, Apple Pay, to Switzerland.
In June, finews.ch reported the imminent launch of Apple Pay in Switzerland. The introduction of the service is now being announced by Apple Pay’s partners in Switzerland, for example the kiosk operator Valora. Also on board from the financial world are the Ticino Corner Bank with the Cornercard, as well as the credit card operators Visa, Mastercard and Swiss Bankers.
And:
Apple Pay’s main local competitor, the payment app Twint, which is backed by banks like UBS, Credit Suisse, Zuercher Kantonalbank, Postfinance and Raiffeisen, as well as the retail giants Coop and Migros, will only be available in its new form in the autumn.
Twint faces another significant disadvantage against Apple Pay: Apple blocks NFC (Near Field Communication) technology in its smartphones for other payment operators. With a 50 per cent share of the smartphone market, that is a serious obstacle. It was already enough to cause the Swisscom payment app Tapit to fail.
In the meantime, Apple Pay can connect with the payment terminals of most Swiss retailers. The Bluetooth technology, which Twint relies on, is not yet widely used in stores.
The banks rolled their own payment app, Apple brought the phones and Apple Pay. Looks like Apple Pay’s tech is proving the winner here.
In the Quartz review, Mike Murphy gives the Google Pixel its due, highlighting the camera, digital video image stabilization, endless photo space, rapid charging as positives, but then read the rest of the article.
At the core of the article is Apple’s choice to adopt the speedy PCIe SSD bus technology along with the NVM Express device interface.
By adopting the PCIe/NVMe standard, Apple has been able to deliver higher performance in terms of read/write speeds and latency when compared to traditional SATA-based PC designs.
And:
It’s not a surprise, Handy said, that Apple settled on PCIe, as the price for the controllers are already approaching those of SATA controllers.
“If they both cost the same, then why use SATA?” [industry analyst Jim] Handy said in an email reply to Computerworld.
Siri has the ability to read anything on the screen of an iPhone or iPad to you. And yes, that means Siri will quite literally read aloud whatever is open and on the display of an iOS device, whether it’s a web page, an article, an email, a text message, anything on the screen will be read out loud by Siri, and you’ll even have controls for speeding up and slowing down speech, as well as pausing and skipping sections.
Pretty cool. To enable this feature, you’ll need to enable the Speak Screen switch in Settings > General > Accessibility. Once you do that, you can get Siri to speak your screen by telling Siri:
Speak screen
You can also get the same result by using two fingers to swipe down from the top of the screen.
Try this out. I think this is a fantastic accessibility feature. Try tapping the rabbit/turtle on the control panel that appears to speed up/slow down Siri’s voice. Nicely done. Note that this will only work in iOS.
Six months ago, we launched Talkshow in the App Store, with the goal of giving people an easy way to have simple, uncluttered conversations in public. Today we have some tough news: on Thursday December 1, we’re shutting down the Talkshow app and website. While we have enjoyed the conversations that have happened on Talkshow, and are grateful for the community that has formed around the product, we don’t see it getting big enough to have the impact we had hoped for. We’re sorry, and we’re going to try to handle this transition in the right way.
This is the manifest of things I’ve learned about managing CSS in large, complex web projects during my many years of professional web development. I’ve been asked about these things enough times that having a document to point to sounded like a good idea.
Goldman is trying to persuade Apple to make a rival bid for Time Warner, a source with direct knowledge of the situation said.
“They are freaking out trying to convince Apple to come in,” the source said. Goldman has been left on the sidelines in advising on AT&T’s $85 billion agreement to acquire Time Warner.
And:
Cook’s company has expressed interest in buying Time Warner in the recent past, and there is some belief that judging from his comments this week, he will not let AT&T carry the day.
To me, this would be a dizzying purchase, one that would dilute Apple’s and Tim Cook’s attention, steer focus from their core business. True, there’d be a lot of new elements with which to experiment, but there’d be an awful lot of cleanup to do.
The problem Apple has in premium video — and given that the company has been trying and failing to secure video content on its terms for years now, it definitely has a problem — is that its executives seem to have forgotten just how important the piracy leverage was to the iTunes Music Store’s success.
[Senior Vice President of Internet Software and Services Eddy] Cue is also known for a hard-nosed negotiating style. One cable-industry executive sums up Mr. Cue’s strategy as saying: “We’re Apple”…TV-channel owners “kept looking at the Apple guys like: ‘Do you have any idea how this industry works?’” one former Time Warner Cable executive says…Mr. Cue has said the TV industry overly complicated talks. “Time is on my side,” he has told some media executives.
Ben continues:
Time may be on Apple’s side, but the bigger issue for Cue and Apple is that leverage is not; that belongs to the company that is actually threatening premium content makers: Netflix. Netflix is the “piracy” of video content, but unfortunately for Apple they are a real company capable of using the leverage they have acquired.
This is fascinating on many levels. First, there’s the notable absence of Netflix from the Apple TV section of last week’s Apple event. Buying Netflix would not only solve the problem of Netflix’ absence from Apple’s new TV App, it would also build an interesting bridge over to Amazon. Netflix is a first tier, searchable citizen on Amazon’s Fire TV, and Apple buying Netflix would certainly help the Apple TV pull back even with Amazon in the area of search.
But buying Netflix would give Apple more than that. On one hand, it would give Apple leverage in their relationship with Amazon, a lever they could use to nudge Amazon Video onto Apple TV. On the other hand, if Amazon doesn’t play ball, Apple could use Netflix as a marketing edge to distinguish Apple TV from Fire TV.
Either way, I’m a fan of Apple buying Netflix, think it’d be an efficient use of capital, way more so than an umbrella purchase like Time-Warner, which I think would be much more of a derailing distraction than its content is worth.
Here’s a basic reality: criticizing and second-guessing Apple is a hobby for many of us, and a profession for more than is probably healthy for the Apple ecosystem. That is a basic reality that isn’t going to change any time soon.
And:
A lot of it boils down to this concept: We demand Apple innovate, but we insist they don’t change anything.
And:
I think these computers are taking some valid criticism, but much of that criticism is ignoring a lot of the positives that these new computers have, including nice improvements in CPU and GPU speed and faster RAM, all indicating nice bumps in overall performance.
But having said that, the fact that so much of the Mac product line is such a cluster and Apple didn’t acknowledge that makes the criticism understandable and deserved. What we got from Apple was good; what we needed from Apple was that and more — and it didn’t happen.
This is a long read. Chuq captures a lot of the thoughts that have been flying around in response to the new MacBook Pro reveal. Thoughtful, and well worth the read. Great job, Chuq.
Kirk McElhearn shows you how to re-enable the star ratings in the Music app (Settings > Music > Show Star Ratings) and how to actual rate your songs (which is more complicated than it used to be).
This change just appeared on the just-released beta of iOS 10.2.
The song is “Alberta,” which the album’s liner notes credit to blues guitarist Huddie “Lead Belly” Ledbetter. The suit notes that the song is actually based on the blues song “Corrine, Corrina,” which was written by singer Armenter Chatmon, popularly known as Bo Carter, who recorded it in 1928.
I don’t even know what to think about this. Clapton is being sued for $5 million.
My thanks to Hullo for sponsoring The Loop this week. That sorry old pillow on your bed is long past its prime. It wasn’t even the right pillow for you to begin with. It collapses under the weight of your head at night causing neck pain in the morning. It retains your body heat, forcing you to repeatedly flip it to the cool side in the middle of the night. Your pillow totally sucks, but it hasn’t exactly been nagging you to be replaced like your cracked iPhone 4. It’s time to treat yourself to better rest–you deserve it! Try a Hullo buckwheat pillow. Hullo’s buckwheat hull fill provides unique and firm support that simply can’t be matched by traditional pillows; it will perfectly conform to your head and neck. Hullo buckwheat pillow also:
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One simple pillow can make a difference you’ll appreciate, every night. Test drive Hullo for 60 Nights. If it isn’t your favorite pillow, just send it back for a refund.
Just start scrolling down. A pretty solid list. The biggest movie missing from this list, for me, was 2003’s Oldboy, in my opinion, one of the greatest horror films ever made.
Happy Halloween, Loop friends. The video below has an awesome light show, but BEWARE, there are lots of flashing lights, so don’t start the video if that will cause you harm.
To balance that out, spend some time reading Machael Tsai’s blog post, which gathers a long list of negative comments about the new MacBook Pro and Apple’s Mac direction in general.
If this were simply a bunch of curmudgeonly complaints, we’d have skipped the post entirely. But there are a lot of fair complaints in this list, insights that are worth paying attention to.
Last week, MacRumors ran this post, which focused on an email exchange between a reader and Phil Schiller explaining the 16GB memory limitation on the MacBook Pro:
Question from David: The lack of a 32GB BTO option for the new MBPs raised some eyebrows and caused some concerns (me included). Does ~3GBps bandwidth to the SSD make this a moot issue? I.e. memory paging on a 16GB system is so fast that 32GB is not a significant improvement?
Schiller’s answer: Thank you for the email. It is a good question. To put more than 16GB of fast RAM into a notebook design at this time would require a memory system that consumes much more power and wouldn’t be efficient enough for a notebook. I hope you check out this new generation MacBook Pro, it really is an incredible system.
Over the weekend, this post hit the front page of Reddit’s Apple forum:
So, a lot of people have been disappointed at the lack of a 32gb option.
Apple’s statement is true, but lacks detail.
The true reason behind the lack of 32gb or ddr4 is intel. Skylake does not support LPDDR4 (LP for low power) ram. Kabylake is set to include support, but only for the U category of chips. So no LPDDR4 support for mobile until 2018 I think.
I’m no memory expert. This sound right? It jibes with Phil Schiller’s explanation, just more specific.