April 7, 2018

Recode:

Recode’s Kara Swisher and MSNBC’s Chris Hayes interviewed Apple CEO Tim Cook in Chicago, IL. The interview was taped on Tuesday, March 27, and aired on Friday, April 6, 2018. Read the full transcript.

The full video is not available online but you can listen to the full, uncut interview on Recode Decode, hosted by Kara Swisher. The audio is embedded below, or you can find the podcast on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.

Always fascinating to listen to Cook.

Dave DeLong:

I have to conclude that iPads were not meant for kids. It boggles my mind that Apple pretends that they are, because everything about iOS leads you to the inevitable conclusion that unless you’re the tech-savvy adult using the device, it’s just not for you.

DeLong makes a great point. For those of us with children, Apple’s parental controls for the iPad are a blunt instrument.

Twitter responds to dev outcry, delays June 19th deprecation date

Yesterday, a group of developers put up a web site pointing out Twitter’s plans to deprecate streaming services, critical for third party Twitter apps (our post about this is here).

Following a wave of protest, from developers and users alike, Twitter responded in a series of tweets:

While I’m glad to see Twitter respond, I’ll be interested to see the response from Twitter devs. Is this simply delaying the end, or is Twitter’s announced Accounts Activity API an adequate solution to keep third party Twitter apps in the game?

April 6, 2018

Apps of a Feather (group post from 3rd party Twitter app developers):

After June 19th, 2018, “streaming services” at Twitter will be removed. This means two things for third-party apps:

  • Push notifications will no longer arrive
  • Timelines won’t refresh automatically

If you use an app like Talon, Tweetbot, Tweetings, or Twitterrific, there is no way for its developer to fix these issues.

We are incredibly eager to update our apps. However, despite many requests for clarification and guidance, Twitter has not provided a way for us to recreate the lost functionality. We’ve been waiting for more than a year.

Read the whole piece for details. I can’t wrap my head around Twitter’s thinking here. Is it so expensive to support third party developers, so expensive to maintain a native Mac Twitter client?

Third party Twitter clients bring choice, robustness to the Twitterverse. Third party Twitter clients also bring inclusiveness. Eliminating this community, in my opinion, sends a terrible message. These are the folks who breathed life into Twitter in the first place. I suspect none of them got rich doing this, that their efforts were, in a large part, a labor of love.

Leaving these developers unsupported, and leaving them hanging, just seems plain wrong.

A peek at the future of AR

When I saw the video in the tweet embedded below, I felt, for the first time, like I’d seen a realistic peek at the future of augmented reality. This is not a game, this is something that I’d see as incredibly useful on a day-to-day basis.

Question: Will this future come with ads? Privacy?

Tom Warren, The Verge:

For the longest time, pressing the home button on an iPad or iPhone was the fail-safe way to take you back to Apple’s grid of iOS apps. That changed with the all-screen iPhone X. A swipe up from the bottom is the new home gesture (which also unlocks the device) on Apple’s flagship phone, but that same gesture brings up the dock on the iPad. If, like me, you switch between the two devices fairly regularly throughout the day, then it takes a few minutes to adjust your muscle memory each time you switch.

An interesting issue. Same issue with Control Center.

To me, this is a migration issue, as iOS deals with the move from hardware with Home buttons to those without, the move from no Face ID to iOS devices with.

Spend a minute scrolling through the animated GIFs in Tom’s article. The confusion is clear.

Fascinating story. The power of social media.

Michael Tsai doing his usual excellent job gathering comments and links relevant to the rumored 2019 Mac Pro. Two things stand out, though all are interesting:

This detailed story from TechCrunch Editor-in-Chief Matthew Panzarino. From the story:

I was invited back to Apple to talk to the people most responsible for shepherding the renewed pro product strategy. John Ternus, vice president of Hardware Engineering, Tom Boger, senior director of Mac Hardware Product Marketing, Jud Coplan, director of Video Apps Product Marketing and Xander Soren, director of Music Apps Product Marketing.

The interviews and demos took place over several hours, highlighting the way that Apple is approaching upgradability, development of its pro apps and, most interestingly, how it has changed its process to help it more fully grok how professionals actually use its products.

A great read.

And this comment, at the end of Tsai’s rollup, from John Gruber’s take:

Sure, I wish the new Mac Pro were coming sooner. But overall this story is fantastic news for pro users — it shows Apple not only cares about the pro market, but that they’ve changed course and decided that the best way to serve pros is to work with them hand in hand.

That sums it up for me. I’m glad Apple has seen the light, is focused on bring us a new Mac Pro. Also glad they are taking the time to get it right, bring us something that will be worthy of the Pro moniker.

I do get the frustration of people who would prefer that Apple ship an upgradeable box (basically, an officially blessed Hackintosh), so they’d have something today. But that’s not Apple’s way.

Interesting, too, that Apple has parted the curtains enough to reveal plans for a product that may not ship until next December, 2019, 20 months from now.

Chance Miller does a nice job walking through the differences between the new education iPad and the iPads Pro. I spent a few minutes on Apple’s web site to pull down some specs comparing the low-end 12.9″ iPad Pro and the low-end 9.7″ iPad:

The lowest end 12.9″ iPad Pro:

  • A10X Fusion chip
  • Retina, ProMotion, True Tone display
  • 12MP camera
  • 4K video recording
  • Smart connector, Bluetooth
  • 64GB
  • WiFi only
  • $799

The lowest end education 9.7″ iPad:

  • A10 chip
  • Retina display
  • 8MP camera
  • 1080p video recording
  • Bluetooth
  • 32GB
  • WiFi only
  • $329

Interesting to me that the iPad Mini 4 is $399, no Apple Pencil, runs an A8 chip.

April 5, 2018

The Danish National Symphony Orchestra performs “The Good, the Bad and the Ugly”

This might be the coolest thing you watch all day. And check out their “Godfather Theme” performance as well.

Tom Boger, Senior Director of Mac Hardware Product Marketing:

“We want to be transparent and communicate openly with our pro community so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year.”

Matthew Panzarino provides some really interesting information in this piece after speaking to Apple. I especially like the new Pro Workflow Team.

The group is under John Ternus and works closely with the engineering organization. The bays that I’m taken to later to chat about Final Cut Pro, for instance, are a few doors away from the engineers tasked with making it run great on Apple hardware.

“We said in the meeting last year that the pro community isn’t one thing,” says Ternus. “It’s very diverse. There’s many different types of pros and obviously they go really deep into the hardware and software and are pushing everything to its limit. So one thing you have to do is we need to be engaging with the customers to really understand their needs. Because we want to provide complete pro solutions not just deliver big hardware which we’re doing and we did it with iMac Pro. But look at everything holistically.”

Apple is hiring some of the industry’s top professionals to find out where the pain points are in the workflow and fix them. This is an incredibly detailed approach to getting the next Mac Pro out the door.

“We’ve been focusing on visual effects and video editing and 3D animation and music production as well,” says Ternus. “And we’ve brought in some pretty incredible talent, really masters of their craft. And so they’re now sitting and building out workflows internally with real content and really looking for what are the bottlenecks. What are the pain points. How can we improve things. And then we take this information where we find it and we go into our architecture team and our performance architects and really drill down and figure out where is the bottleneck. Is it the OS is it in the drivers is it in the application is it in the silicon and then run it to ground to get it fixed.”

I can’t wait to see this new machine.

Jason Snell, Macworld:

This week’s report from Bloomberg that Apple is planning on moving the Mac to its own chips starting in 2020 is the culmination of years of growing speculation about the future of the Mac. I’ve been impressed by Apple’s use of ARM chips in new Macs while being skeptical about the prospects of a full transition.

But if we accept the Bloomberg report—and it’s from reporter Mark Gurman’s sources, which are generally excellent—it’s time to shift from speculating about whether or not Apple would do this and start to analyze why the company would make this move, and what form the transition might take.

Thoughtful piece by Jason Snell. Definitely worth reading.

Obviously, this post is based on speculation. But, as Jason says, Mark Gurman has an excellent track record. The question of why Apple would do this is an obvious one. If this is Apple’s plan, no one outside the company can answer it. But two things spring to mind for me.

First, moving the Mac to a chipset that they design and build would give them that much more control over the full stack. Less reliance on outside vendors, the ability to create a more efficient and more powerful set of devices.

Second, moving the Mac to the same chipset as the iPad would (and this is way out of my league conjecture here) make it that much easier to merge macOS and iOS, somewhere down the line.

Terrific piece by 9to5Mac’s Michael Steeber.

[Via Michael Tsai]

Apple posts two new iPad how-to videos, maybe use this approach to sell Apple Pay?

Yesterday, Apple added to its long list of iPad how-to videos with the two embedded below.

This form has been around for a while now, and it is both simple and informative. Like the snappy Apple Pay ads we wrote about yesterday, these iPad videos are short, very focused, easy to follow, and charming.

I’d love to see Apple adopt these formats to show people real-life examples that demonstrate how easy Apple Pay is to use, how secure it is, then build a campaign to get that message in front of people, both as videos, and with still frame moments that can translate to print, web ads, and posters/billboards.

Just an idea. No matter, love the new iPad videos. Enjoy.

PS, here’s an old one from the same campaign that I also love. Shows the consistency, too.

Federico’s Workflow, and the wall between HomePod and the rest of the Apple ecosystem

I don’t know anyone outside of Apple who knows more about Workflow than Federico Viticci. I love his Workflow coverage, learn something from every post.

Yesterday, Federico posted a how-to called How to Adjust iOS’ Volume via Workflow When Streaming Audio to HomePod. A bit from that post:

A few days ago, I realized I could make a workflow to quickly adjust my iPhone’s volume when streaming music to one of our HomePods.

And:

Currently, iOS 11 and the Home app (where the HomePod’s main controls live) don’t offer a precise way to control system volume as a numeric value. I could use the built-in volume sliders, but they’re sloppy and don’t show you the volume percentage at all. I could use Siri, but I don’t want to talk every time I need to tweak the volume. Alternatively, I could tap the HomePod’s volume buttons, but those only adjust the speaker’s volume in 5% increments. By now you’ve probably realized that I’m a little particular about my nocturnal volume levels. And particular problems on iOS are often fixed with a familiar solution: automation via Workflow.

First things first, I find this an interesting problem. Having to talk to Siri to change the volume gets old. Ideally, I’d love an Apple Watch app that lets me twirl the Digital Crown to raise or lower the volume. That would be friction-free.

Federico’s workflow does offer a next best solution. But it only works when you AirPlay music to your HomePod. And that’s where the headline comes in. There’s a wall between the HomePod and the rest of the Apple ecosystem.

There’s no way to build an app or script that controls the HomePod. No way to add multiple or named timers, or any sort of Siri plugin for HomePod. No way to adjust the HomePod EQ, either.

Most likely, this is Apple trying to precisely control the experience, to keep someone from BLueToothing in to HomePod with poor audio equipment, or doing the same via line-in, then complaining about the audio quality. Same with a poorly written Siri plugin. The sense I get is that Apple wants the HomePod experience to be as pristine as possible.

It’s also possible that this is an issue of timing, that getting HomePod to market was such a massive undertaking that there simply wasn’t time to build out a plug-in architecture.

But to me, this wall is in the way. I’d love a workflow like Federico’s to control HomePod directly. And I’d love the ability to directly tie my Apple Watch digital crown to the HomePod volume. And lots of other stuff.

Adding this to my WWDC wish list.

UPDATE: I know I can control my HomePod from my iPhone directly. But try as I might, I’ve not been able to control volume from my iPhone, using the Control Center interface, or the Home app. I can get the current HomePod song to show up on my Apple Watch, but when I roll the digital crown, I change the volume on my iPhone, not my HomePod.

This may simply be a bug, but does not address the larger issue of an open, scriptable path from my Mac or iPhone to my HomePod and to HomePod Siri.

Posted by Google’s Communications & Public Affairs team.

April 4, 2018

Facebook Inc said on Wednesday that the personal information of up to 87 million users may have been improperly shared with political consultancy Cambridge Analytica, up from a previous news media estimate of more than 50 million.

Surely nobody is surprised.

iNaturalist:

Seek encourages outdoor exploration and learning by harnessing image recognition technology to help you identify plants and animals from your photos. Choose from a list of nearby plants, animals, and fungi and collect photographs of as many species as you can!

Drawing from millions of wildlife observations on iNaturalist, Seek shows you lists of commonly-recorded insects, birds, plants, amphibians, and more in your area. Use our maps and charts to determine what you want to look for and snap a photo when you think you’ve found it. Our image recognition software lets you know if you got it right and, if it’s a match, adds it to your collection.

As a City Kid, I’ve never had much need to “identify the plants and animals around me” but now that I live in a semi-rural area, I’m kind of curious about the flora and fauna I see. This app may be able to help.

CTV News:

It was just around lunchtime, so the story goes, when Stefan Michalak saw several unusual silver objects cross the sky in Manitoba’s Whiteshell Provincial Park.

It was May 20, 1967, and Michalak, an avid rock collector, was searching for new specimens near the shores of Falcon Lake.

What unfolded that day would go down in Canadian history as one of the country’s best-documented UFO encounters – one that’s now commemorated in a limited-edition coin from the Royal Canadian Mint.

I find this to a very odd thing for our Royal Canadian Mint to do. Thanks to John Kordyback for the link.

Facebook Inc said on Wednesday it planned to revise the written policies that people agree to when they use the social network, adding language about the protection of personal data as it prepares to comply with a strict new European law.

I wonder how much of this will show up in the U.S. considering Facebook already said it wouldn’t extend the new European law globally.

From this Wall Street Journal Journal article:

Users who opt not to input credit-card information for Apple Pay when setting up their phones now constantly see the red circle over their settings icon, indicating their setup is incomplete. Some users also periodically get notification reminders that go away only once they start the enrollment process.

To me, this is a dark pattern, something we happened to write about yesterday in this post, The terrible scourge of Dark Patterns.

John Gruber responds to Mickle’s WSJ article in this excellent Daring Fireball post:

Mickle has a point here. This does annoy people who, for whatever reason, don’t want to set up Apple Pay. There is a way to dismiss the red badge, but it’s not obvious how, because the button you have to tap says “Set Up Apple Pay”. (After that, you tap “Cancel” or “Set Up Later in Wallet”.) It is inscrutably counterintuitive to need to tap a button that says “Set Up Apple Pay” when your intention is to stop being nagged to set it up because you don’t want to set up Apple Pay.

A dark pattern, right? To me, if Apple is going to red dot persist you into signing up or not, better for the user to force the decision up front. In or out, your choice, thank you for your time.

Moving on, Gruber gets to the heart of the Apple Pay issue, adoption:

I do think Apple has a marketing problem with Apple Pay, though. I can tell from talking to family members that a lot of people just don’t see why they should try Apple Pay, because they have no idea how it works or why they’d want to use it. And I think they worry that because it’s new and sort of science-fiction-y it will make their credit card more likely to be hacked, when the truth is the opposite. I think Apple needs more ads that explain and demonstrate the convenience and indisputable security advantages of using Apple Pay instead of a credit card, and the extraordinary convenience of Apple Pay Cash. I can see how a lot of people think, “Eh, I’ll just keep using my credit card” when they’re paying for something in a retail store. But Apple Pay Cash could be enough to get these people to set up Apple Pay.

Coincidentally, Apple just posted a terrific series of Apple Pay ads (watch them here). I think John is spot-on here. The value of Apple Pay is wildly under-appreciated. Though Apple is pushing to brand Apple Pay as a cool shiny, it has not pushed across the message of Apple Pay’s safety, security. Possibly because safety and security is boring. It’s critically important, but it’s tough to make the point in any sort of entertaining way.

Google Developer Blog:

We’re turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app. We’re excited to grow and improve the product going forward. While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination.

And:

Starting April 13, 2018, anonymous users and users who have never created short links before today will not be able to create new short links via the goo.gl console. If you are looking to create new short links, we recommend you use Firebase Dynamic Links or check out popular services like Bitly and Ow.ly as an alternative.

If you have existing goo.gl short links, you can continue to use all features of goo.gl console for a period of one year, until March 30, 2019, when we will discontinue the console.

I can only imagine there’s a subtlety to this change, something that brings traffic through Google in a more useful manner than goo.gl did.

A possible clue:

URL Shortener has been a great tool that we’re proud to have built. As we look towards the future, we’re excited about the possibilities of Firebase Dynamic Links, particularly when it comes to dynamic platform detection and links that survive the app installation process.

Interesting. Have to learn more about Firebase Dynamic Links.

Four snappy new iPhone X Apple Pay ads

Have to say, Apple has crafted an excellent ad language here, telling a tiny story in a 10 second ad. Each one focuses on the iPhone X, Face ID verification, and Apple Pay, delivering the goods in a series of sound effect laden quick cuts.

Excellent work. See for yourself.

Lots of interesting discussion on the implications of any move Apple might make to move Macs from Intel to ARM.

One point to keep in mind? If it does happen, this will be no easy transition for developers. As Rich Siegel points out in this tweet:

Anyone who says “you just have to click a check box” or “it’s trivial” without actually having done the transition for a shipping product is engaging in wish fulfillment or marketing.

If you are interested in a bit of detail on this, take a look at this tweet thread from yesterday. Lots of responses and paths off to specific sub-topics. Learned a lot.

NPR:

A woman with an apparent grudge against YouTube for what she claimed was censoring and “de-monetizing” her videos, opened fire at the video-sharing service’s San Bruno, Calif., headquarters, wounding several people before fatally shooting herself, according to police.

The NPR article has lots more detail, links to other sources.

The Verge:

The Weeknd’s latest project, My Dear Melancholy, pulled in over 26 million streams in its first 24 hours on Apple Music, with the lead song “Call Out My Name” pulling in 6 million of those streams, the company tells The Verge. That in itself isn’t a record, but Apple Music’s numbers did beat out the single’s performance on Spotify, which pulled in nearly 3.5 million streams in the same period — the largest debut of 2018 on the service — according to Republic Records.

So what? Apple Music beat out Spotify in this one instance. Why is that so odd?

Here’s why:

Spotify has over 120 million more users, had two exclusive music videos from the EP, and it was where The Weeknd pointed his fans to stream the album on social media.

In effect, the deck was stacked in favor of Spotify, well stacked. And yet, somehow, Apple Music pulled more streams.

And this isn’t an anomaly either: this is the third time Apple Music has outperformed Spotify on a major release in the past 13 months.

First-day streams of Drake’s More Life on Apple Music outpaced Spotify by a staggering 28.6 million, and the streaming service dominated first-week streams of Post Malone’s chart-topping single “Rockstar” in the US.

Some kind of secret sauce at Apple Music HQ. Very interesting.

April 3, 2018

Apple has hired Google’s chief of search and artificial intelligence, John Giannandrea, a major coup in its bid to catch up to the artificial intelligence technology of its rivals.

Apple said on Tuesday that Mr. Giannandrea will run Apple’s “machine learning and A.I. strategy,” and become one of 16 executives who report directly to Apple’s chief executive, Timothy D. Cook.

Okay, that is a big hire. It’s especially interesting that Giannandrea agrees with Apple’s privacy stance.

Zuckerberg told Reuters in a phone interview that Facebook already complies with many parts of the law ahead of its implementation in May. He said the company wanted to extend privacy guarantees worldwide in spirit, but would make exceptions, which he declined to describe.

His comments signals that U.S. Facebook users, many of them still angry over the company’s handling of personal information, may soon find themselves in a worse position than Europeans.

Extending the privacy law globally may be a great thing for the user, but it certainly won’t be for Facebook.

Police have responded to multiple 911 calls at YouTube headquarters in San Bruno, California. Multiple victims have been taken to the hospital following the shooting, CBS San Francisco reported. About 1,700 people work in the building, according to ABC News.

Mike Thornton takes you from 1983 to present day. It’s fascinating to see when some of the features I remember using were actually released.