This week, Dave and I talk about a twitter thread that has a lot of Mac tips and tricks—things that are really useful that you may not have known about. We also talk about Google’s new stance on privacy and what they said about Apple. Finally, we look at the market of collectables and a new auction selling Apple memorabilia.
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The cover embedded below is one of my favorites. The sound is clean, the performance laid back and down-tempo, but the guitar work is right on the money. There’s a lot to enjoy here, especially the fade out at the end, not by turning a knob, but by lowering voices, softening the touch.
Love the guitars themselves. Check out that red Strat. Are those marks on the first few frets the sign of well worn finger placement? And don’t miss that reel-to-reel in the background.
Shout out to Kevin Hoctor for the share.
As usual, this Rene Ritchie explainer is a firehose of information, but really well explained. What I found most interesting is the comparison of the iPhone processors, like the A14, to their Mac counterparts.
As you watch Rene walk through the various Apple Silicon architectures, he lays out the similarities between the iPhone and Mac chips, makes it clear how one begat the other, and how the design evolved from the iPhone’s smaller enclosure to the bigger, higher powered, better cooled Mac.
Another excellent Apple Support video. This one walks through the process of syncing your Apple TV watching experience with other folks on a FaceTime call.
Interesting that the Mac is not mentioned, even though SharePlay via FaceTime was introduced in macOS Monterey 12.1, as described here.
No matter, good to see the SharePlay process in action. Well done.
UPDATE: Note that everyone on the SharePlay needs to be in the same Apple Store Region (no simultaneous watching with folks from UK and US, say). [H/T Samir Estefan]
Crypto rivals Coinbase and FTX spent big on these two Super Bowl ads (first two videos embedded below). Clearly, the Coinbase ad (with its floating, corner-seeking QR code) was incredibly successful, as it saw the Coinbase ad shoot from 186th place on the App Store all the way to 2nd place. More importantly, it overwhelmed the Coinbase servers:
@coinbase just saw more traffic than we've ever encountered, but our teams pulled together and only had to throttle traffic for a few minutes. We are now back and ready for you at https://t.co/ZUJqRlnZPH. Humbled to have been witness to this. #WAGMI— surchatt.eth (@surojit) February 14, 2022
Interestingly, from all the NFL and Super Bowl crypto hype, the NFL prohibits crypto, as covered in The Athletic:
“Clubs are prohibited from selling, or otherwise allowing within club controlled media, advertisements for specific cryptocurrencies, initial coin offerings, other cryptocurrency sales or any other media category as it relates to blockchain, digital asset or as a blockchain development company, except as outlined in this policy,” according to the new guidelines, as read by a team official, who requested anonymity.
Another ad that stuck out in yesterday’s ad-apalooza was the Meta/Facebook Oculus ad (Third embed below). Quality of the ad aside, it’s interesting that the Facebook brand is completely absent (gives me a feeling that peak Facebook is in the past) and that Meta is betting its future on its take on the future of VR.
Whets my appetite to see what AR/VR device Apple has up its sleeve. Four months until WWDC.
Dave and I talk about a few things we would like Apple to add or fix in their current software. We also look at how dominating Apple has become in the headphone industry with its AirPods line of products. Finally, is realityOS finally coming to the consumer?
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