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Brilliant commercial

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It would have been better if it was a Heineken commercial, but there’s no denying the brilliance of this one. […]

Credibility

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Anthony Kay:

As an independent writer or blogger, credibility and trust are everything. Without these, you have nothing.

I couldn’t agree more. Anthony has a fascinating story of how some blogs lost credibility for him because of recommendations they made.

Meshin Recall [Sponsor]

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Time to be a meeting rockstar! Meshin Recall’s calendar for Evernote helps you prepare, organize and succeed!

Meshin Recall unifies all your calendars in one place. You can easily create or link Evernote entries (text, audio or photos) with specific meetings, share notes with fellow meeting attendees and use tags to categorize and search your entries.

Meshin Recall is available for both iOS and Android. Stay tuned for more exciting apps from Meshin, a PARC company.

New Dropbox Pro plans

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Dropbox Blog:

As people add more stuff to Dropbox, we want to make sure they don’t have to worry about space.Today we’re happy to announce that our upgrades are getting a huge upgrade! Dropbox Pro now comes in flavors of 100 and 200 GB, but at the price of the original 50 and 100 GB plans. For those of you who need even more space, a brand new 500 GB plan is also joining the posse! If you’re already a Dropbox Pro subscriber, just take a seat and enjoy the fireworks — your Dropbox will supersize itself automatically tonight.

Welcome news for those heavy Dropbox users.

RIM selling its corporate jet

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Research In Motion Ltd. (RIMM), which has lost 95 percent of its market value since 2008, is selling one of its two business jets under a plan to save $1 billion in operating costs, two people with knowledge of the matter said.

Wait a minute. You’re telling me that while thousands of employees lost their jobs, market share tanked and the stock price plummeted, executives kept a corporate jet? Yep, everything is just fine at RIM.

Ballmer is off his meds again

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“But we are not going to let any piece of this [go uncontested to Apple],” shouted Ballmer. “Not the consumer cloud. Not hardware software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch.”

But that already happened on your watch.

Busy

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An interesting look at being busy from Rob Pegoraro.

RIM’s positive outlook could get it sued

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“They’re going to get sued and they should get sued because I think a closer look at the record is likely to unearth knowing and willful misrepresentation,” said Jean-Louis Gassée, the former president of Apple’s products division and the founder of the software maker Be, who is now a venture capitalist and blogger in Palo Alto, Calif. “When the C.E.O. says there’s nothing wrong with the company as it is, it’s not cautious, it doesn’t make sense.”

Canadian weather

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I mentioned Canadian weather on Amplified the other day, which lead Dan Ruswick to make this funny page.

Christianity isn’t the only religion?

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It’s an honest mistake, assuming that the Constitution only protects your own personal megachurch faith. But one Louisiana Republican is learning the hard way that religious school vouchers can be used to fund education at all sorts of religious schools, even Muslim ones. And while she’s totally in favor of taxpayer money being used to pay for kids to go to Christian schools, she’s willing to put a stop to the entire program if Muslim schools are going to be involved.

Hate

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Erin Gloria Ryan:

Obscene images, hate sites and a game where people are invited to beat you up have been inflicted on Anita Sarkeesian.

Just terrible.

Toshiba’s sleazy tablet ads

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BuzzFeed:

I honestly can’t believe this was approved by such a major company as Toshiba (212,000 employees worldwide). This is 2012, right? Anyway, creatively, the videos are basically lame. The double entendres are lame. The ending jokes are really lame. If you’re going to be sexist morons, at least push the idea a bit. `

` Agreed. If you’re going to be sexist morons, at least put some effort into it. Thanks to Michael Gartenberg

Who wrote this shit?

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New York Mayor Michael Bloomberg talking about his speech at Nathan’s Hot Dog Eating Contest. […]

Marketcircle Daylite 4

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I’d like to thank Marketcircle for sponsoring The Loop’s RSS feed this week.

Marketcircle develops award winning business apps for the Mac, iPhone & iPad. Makers of Billings Pro & the totally redesigned Daylite 4.

Billings Pro is a time tracking & invoicing application for the Mac & iPhone that’s perfect for freelancers, lawyers, designers and more.

Daylite 4 is a productivity manager application designed to keep your entire business & team organized in a Mac, iPad & iPhone environment. Organize your contacts, schedule, tasks, business opportunities, projects, emails and more in a single app.

Learn more and download your free trial at Marketcircle.

Google wants to teach you to be a “Power Searcher”

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Good Education:

Dying to become a master of Google’s search engine? If so, look no further than Power Searching with Google, a new, free class offered by the tech giant starting July 10th. The course promises to teach users “tips, tricks and tactics” that’ll help you “find exactly what you’re looking for, when you most need it.” Real talk: Even if you don’t spend your time dreaming about how to improve your searching skills, you should take Google up on their offer to teach you.Google’s education program manager Terry Ednacot writes on the Google Blog that no matter what your current searching ability may be—from those of us who have no idea you can use the search box as a calculator to folks who are already masters of Boolean logic—through the six 50-minute lessons of the class, you’ll learn how to use the search function to “solve everyday problems” and help you “find what you need faster.”

You’d be surprised at how much better your search results, whether for school, work or play, will become if you know how to use and access Google more efficiently.

Ballmer: ‘Eric Schmidt is a fucking pussy!’

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Here’s what he told an engineer who left for Google in 2004, after hurling a chair:“Fucking Eric Schmidt is a fucking pussy!” Ballmer yelled, according to the court document. “I’m going to fucking bury that guy! I have done it before and I will do it again. I’m going to fucking kill Google.”

Malware may knock thousands off Internet on Monday

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Associated Press:

Tens of thousands of Americans may lose their Internet service Monday unless they do a quick check of their computers for malware that could have taken over their machines more than a year ago.Despite repeated alerts, the number of computers that probably are infected is more than 277,000 worldwide, down from about 360,000 in April. Of those still infected, the FBI believes that about 64,000 are in the United States.Users whose computers are still infected Monday will lose their ability to go online, and they will have to call their service providers for help deleting the malware and reconnecting to the Internet.

It’s unlikely any of you are affected by this issue but it’s easy to do ao quick check. Go to The DNS Changer Working Group site and click on the “Detect” button.

Amplified 14: Kids Steal Everything

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This week, Dan and Jim tackle the latest rumors of a 7″ iPad. They also compare RIM’s BlackBerry 10 transition to Apple’s shift to Intel processors, and more.Sponsored by Zoompf, Sifter Stickers, and Dark Sky.

Ferrari designer dies at 85

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Born in 1926 near Turin in the industrial north of the country, Pininfarina worked with top carmakers during his long career, designing the Ferrari Testarossa, Fiat 124 Spider and Maserati GranTurismo, among others.

There’s a lot of design talent in one man.

Marketcircle Daylite 4 [Sponsor]

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Marketcircle develops award winning business apps for the Mac, iPhone & iPad. Makers of Billings Pro & the totally redesigned Daylite 4.

Billings Pro is a time tracking & invoicing application for the Mac & iPhone that’s perfect for freelancers, lawyers, designers and more.

Daylite 4 is a productivity manager application designed to keep your entire business & team organized in a Mac, iPad & iPhone environment. Organize your contacts, schedule, tasks, business opportunities, projects, emails and more in a single app.

Learn more and download your free trial at Marketcircle.