The Wall Street Journal:
We don’t love paying through the nose for the ink, and the arrangement means that at the first sign of printer trouble, many of us just dump the thing and buy a new one. Epson’s new move is a sly one. Rather than compete on price, the printer maker is dropping the cartridge issue entirely.
When you buy an EcoTank printer — for instance, the ET-2550 — you fill up its four-chambered reservoir with ink from plastic containers included with the printer. There’s a satisfying feeling of dumping all of that ink into the tubs. You then let the printer prime itself and your ink worries are over.
Fast forward two very print-productive years. You and your family have churned out more than 35 black-and-white and 60 color pages every week. Finally, you need more ink. Epson will sell you a whole set of replacement canisters for $52. That same amount of Epson ink, in XL cartridges, would cost more than 10 times as much.
I’m a big fan of my Epson R2000 photo printer but I dread using it knowing how much I’m going to be spending on ink. I don’t know if higher upfront costs will be a game changer but it’s good to see Epson (and undoubtedly other manufacturers) stepping up to change the economics of printing.