Media

The iPhone 11 glows

[VIDEO] This is an interesting effect, a glow that outlines the iPhone 11, and an effect that only a few iPhone models over the years has shared. I always thought this was pretty cool. Useless, but cool. The video is embedded in the main Loop post.

Deep Fusion in the wild

[VIDEO] The iOS 13.2 beta just dropped, and it includes Deep Fusion, the iPhone computational photography system.

Here are a few examples, so you can judge the results for yourself:

https://twitter.com/sdw/status/1179484341631516672

Click each picture to get a more detailed look, and keep in mind that these images are Twitter compressed. In that first image, focus on the upper right of the yellow speaker material.

Here’s another:

https://twitter.com/julipuli/status/1179507533087510528

This one shows off the overall increase in sharpness Deep Fusion brings to the table.

Next up, take a look at this blog post from JF Martin, which lays out a lot of detail on which camera modes kick in with which iPhone 11 Pro lenses, along with specific details on each of the three lenses.

And for the pièce de résistance, this video (embedded in main Loop post) lays out both examples and detail on Deep Fusion. Interesting that the decision to use Deep Fusion is made for you. Also worth noting, at this early point in the beta cycle, Deep Fusion photos appear to consume about twice as much storage as regular photos.

Real world iPhone 11 Pro Max video test

[VIDEO] This video (from Ben Miller) is shot in 4K and gives a real sense of the clarity of iPhone 11 Pro video, and the real world problem of trying to share that video.

I’ve seen the original, raw footage of the video (embedded in the main Loop post), and the same video posted on YouTube. YouTube compresses the original 4K footage enough that you can easily see the difference. Add to that the fact that you can’t watch 4K YouTube footage in Safari (it’s a codec licensing issue), but even in Chrome, the difference between raw 4K and YouTube 4K is apparent to the naked eye.

To my eye, the Vimeo 4K experience is much closer to the original. Watch the video in the main Loop post, and compare to this YouTube version, see what you think.

Koss commercial, shot entirely on the iPhone 11 Pro Max

[VIDEO] Martin Moore show this Koss commercial entirely on the iPhone 11 Pro Max, using FiLMiC Pro and the Zhiyun Smooth 4 3-Axis Gimbal. The video output from the iPhone 11 Pro is truly ready for prime time.

Watch the video, embedded in the main Loop post.

[VIDEO] Disney CEO Bob Iger talks about his deep friendship with Steve Jobs

[VIDEO] Disney CEO Bob Iger was a guest on Mad Money. It’s a long segment, well worth the watch (video embedded in main Loop post), but towards the beginning, Iger digs into his friendship with Steve Jobs.

There’s one moment in particular, where Bob talks about the pending purchase of Pixar, when Steve takes him for a walk, puts his arm around him, and tells him his cancer has returned. It’s poignant, and telling, an anecdote about integrity. Watch it.

[UPDATE 2, new statement from Avid and Google] Avid releases statement on widespread issues affecting Mac Pros and Avid software

Earlier this morning, we linked to a Variety article detailing a mysterious issue knocking out Mac Pros across Hollywood.

Avid emailed us the following statement:

Avid is aware of the reboot issue affecting Apple Mac Pro devices running some Avid products, which arose late yesterday. This issue is top priority for our engineering and support teams, who have been working diligently to determine and resolve the root cause. As we learn more, we will immediately publish information—directly to our customers and via our community forums and social media platforms—in order to resolve this issue for all affected customers and prevent any further issues.

More as we hear it.

UPDATE: Avid shared a video with us this evening, with the latest updates on the situation. The video is embedded in the main Loop post.

UPDATE 2: Avid sent us this update this morning:

Today, Avid is confirming that the root cause for a reboot issue encountered by some of our customers has been identified and is unrelated to Avid and its creative tools. Google confirmed that a Chrome update “may have shipped with a bug that damages the file system on macOS machines.” Google has paused its release and provided instructions for affected users.

Avid is also pleased to share that it has received no reports of data loss by affected customers. From the beginning when this issue was made known to Avid, our teams actively worked with customers, Apple and partners to identify solutions and communicate them to customers. At this time, most affected Avid customers have recovered from this issue by reinstalling their macOS. Avid received no reports of incidents from customers running on non-Mac operating systems. To reiterate, this was not an Avid issue, as was reported in some early media coverage.

And from the Google Chrome support team:

We recently discovered that a Chrome update may have shipped with a bug that damages the file system on macOS machines with System Integrity Protection (SIP) disabled, including machines that do not support SIP. We’ve paused the release while we finalize a new update that addresses the problem.

If you have not taken steps to disable System Integrity Protection and your computer is on OS X 10.9 or later, this issue cannot affect you.

If this bug affected you, follow this link to the Google Chrome support article for details on the fix.

Apple Arcade, trailer of the day

[VIDEO] Not sure how long Apple can keep this up, but they’ve now dropped their 4th Apple Arcade trailer in as many days. This one is for Shinsekai into the Depths. It does not disappoint.The trailer is embedded in the main Loop post.

Apple drops three new Apple Arcade trailers

[VIDEO] Apple Arcade really lives up to the hype. Especially if you add a controller into the mix.

Three new game trailers. They look great, but this is just a drop in the bucket. Videos embedded in main Loop post.

Apple drops new Apple Arcade trailer

[VIDEO] You know what I’m going to do this weekend? Yup, I’m going to hide myself away and immerse myself in some high quality games. Seeya! (trailer embedded in main Loop post)

iPhone 11 “audio zoom”

[VIDEO] One of the little-covered announcements in last week’s full-to-the-brim Apple event, was the iPhone 11’s so-called audio zoom.

Here’s a video (embedded in the main Loop post) that shows off how this works.

Night mode on the iPhone 11 Pro. Ready to have your mind blown?

First off, check this pair of images. So good it just feels fake:

https://twitter.com/SnellingD/status/1173919251079618566

Now move on to this video. Again, amazing. I really appreciate seeing this from the user’s perspective. Great, great work.

https://twitter.com/ZachHonig/status/1173957371783237633

I’m waiting for DxOMark to test the iPhone 11 Pro in their new Night mode comparison tests. It’ll be interesting to see how the iPhone 11 Pro Night mode compares to the Pixel 3 in a rigorous test.

Apple Arcade goes live (for some). And it’s a winner.

Apple Arcade went live yesterday, at least for people running the iOS 13 beta.

I’ve been playing on both my iPhone XR and my iPad. The experience is phenomenal. There’s an overwhelming number of games, more than I can possibly digest in even a few days. And a steady stream of more games to follow.

Jump to the main Loop post for thoughts on Apple Arcade, along with a great video from Rene Ritchie.

The Verge: iPhone 11 Pro is the BEST camera on a phone

[VIDEO] Follow the headline link for the iPhone 11 Pro and Pro Max review. But watch the video embedded in the main Loop post for the visuals.

I especially appreciate Nilay Patel’s voiceover explanation of Smart HDR and the mention of Deep Fusion, a software update for low light that is said to be coming later this year.

All-in-all, a terrific video to watch if you are interested in the iPhone 11 Pro camera.

And don’t miss the pictures Matthew Panzarino took on his trip to Disney World with the iPhone 11 Pro, especially that Night mode pic of Winnie the Pooh, inside a dark ride, with no flash.

Apple’s iPhone 11 Pro cinematic tests

[VIDEO] Pretty cool. The camera updates are so compelling to me, both for photography and videos. And that Boba Fett Midnight Green color. Video embedded in main Loop post.

Apple’s iPhone simultaneous front and back camera recording, coming to older models

Benjamin Mayo, 9to5Mac:

At its event last week, Apple previewed a new version of Filmic Pro running on the iPhone 11 Pro. It was a compelling demo with the app able to record from multiple cameras simultaneously, like recording the front and back camera together.

If you haven’t seen this demo, take a minute to watch that part of last week’s Apple event. The demo starts at about 1:27:06. It’s short.

What really struck me, and the subject of Benjamin’s post, is the ability of Filmic Pro to record both the front facing camera and the selfie camera at the same time. A very specific use-case, true, but if you have that need, this is a big deal. And, I suspect, there are movie makers who will add this to their bag of tricks and we’ll start to see the double-camera effect make its way into indie features.

The multi-cam recording relies on new API introduced in iOS 13. At the WWDC session on the subject, Apple stressed that this required significant reworking of the hardware pipeline of their devices, but that the necessary changes have been made in the iPhone XS, iPhone XR, and the new iPad Pro models.

If you have one of those existing models, take a read through the linked article.

Apple posts triple-camera-system ad

[VIDEO] I love the new camera systems that ship with the iPhone 11 and iPhone Pro series. The most impressive thing to me is the seamless transition as you switch between cameras, both in still model and when shooting video.

Incredibly impressive engineering work. Video embedded in the main Loop post.

Apple event video adds smart, interactive scrub bar

Follow the headline link, hit play to get the video loaded. Hit pause again if you’d like.

Notice the tiny vertical lines in the scrub bar. Each one marks one of the key announcements in the video. Hover over a line to see a bit of text appear with details of that announcement.

Here’s a pic showing this.

Easter egg in yesterday’s “Apple Event in a Flash” video

We posted the video yesterday, but turns out there’s a secret message embedded in six frames, at about 1:24 in the video.

Follow the headline link to the video, pause, then drag the slider to about 1:23 in. Now press period (“.”) to advance one frame at a time until the Easter egg comes into view. Have patience, might take a good number of frames to get there, but it’s there, I swear.

Whimsy!

You’ll find all the details in the original Reddit post.

APPLE EVENT: Apple TV+ “See” trailer

Another Apple TV+ trailer dropped during today’s keynote. This is the show starring Jason Momoa. It’s called “See”. Video embedded in main Loop post.

Today’s Apple event

Just a few more hours to go until today’s big reveal.

So many questions. Will the new iPhones go by Mark Gurman’s most recent take on naming?

Will there be a new Apple Watch? And, if so, will it get the name Series 5? Will there be One More Thing at the end?

One of the most interesting things about today’s event is that you can watch it, via YouTube, embedded in your favorite web site (head to the main Loop post to watch it our way). You can, of course, go old school and watch it on Apple’s official Apple Special Event page. Or just keep this page open and watch it below.

See you at 10a PT / 1p ET.

[VIDEO] Roller coaster rider snatches iPhone in mid-air

[VIDEO] This happened last week, but I came across the video of this heroic and athletic act over the weekend. Just watch (the video is embedded in the main Loop post), and imagine if it was your phone that flew away from you on the roller coaster.