Mac

Why did Jimmy Fallon’s MacBook Pro lose its Apple?

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The MacBook Pro on Jimmy Fallon’s Late Night desk was like a cast member, a regular part of his show. Apple was always a part of the show and was listed as a sponsor in the credits. Now the Apple logo is gone.

About boxes and Easter eggs

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Scott Knaster takes us on a tour of some of his favorite Easter eggs from the Mac’s early days. This list is hardly complete, but it is a fun bit of nostalgia.

Remember the notorious naked Zebra Lady hidden in a version of MacPaint? Oh, I do. Have any Easter egg favorites of your own?

Apple issues new Boot Camp support software, Compressor fixes

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Now you can run 64-bit Windows on your Mac.

Apple issued two versions of its Boot Camp Support Software on Tuesday, both of which contain Windows Support Software (Windows Drivers) needed to run 64-bit versions of Windows 7 and Windows 8 on Intel-based Macs.

Tim Cook’s WSJ interview

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I really enjoyed Tim’s interview. What I took from the interview is that Apple still cares about the things it always cared about: Design, building great products, and being the best. I’m glad to see that hasn’t changed. Here are a couple of points I picked out:

There will be new categories and we’re working on some great stuff. We’re not ready to talk about it. We’re really working on some really great stuff. I think no one reasonable would say they’re not a new category.

That seems like a warning that some analysts might consider the new products as being in an existing product category. If that’s the case, I have to think Apple would innovate that existing category similar to what it did with the iPod and iPhone.

We’re still spending an enormous amount on really great talent and people on the Macs of the future.

That’s great to hear. iPad is an amazing product, but not everyone is ready to make that jump yet.

But what we’re not going to do is we’re not going to make junk. We’re not going to put Apple’s brand on something someone else designed.

This is key for Apple. They aren’t worried about throwing out as many products as they can into the market, but rather making the best products and releasing them when they are ready.

Clarity

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When I look at Apple software and hardware, I’m amazed with the simplicity of what sits before me. It’s not simplicity that makes you wonder what to do with it and it’s not simple for the sake of being simple. It immediately makes sense. That sense of wonder is replaced by a need to touch it and interact with it. […]

The making of Apple’s 1.24.14 film

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This is a behind the scenes video that tells the story of the making of Apple’s beautiful film, a film celebrating 30 years of Macintosh and 30 years of people doing amazing things with Apple technology.

30 years of the Mac video all shot with iPhones

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From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.

This is a great story and video.

Just unearthed: Steve Jobs’ first public demo of Mac

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This is not the video we published this past Friday. That one was about five minutes long. This one is Steve Jobs presenting to a much more technical audience, the Boston Computer Society.

The video is about an hour and thirty six minutes long. It includes Steve talking about the Mac technology, then doing his “pull the Mac out of the bag” demo. But there’s so much more. There’s the 1984 commercial, along with a series of other commercials that ran at the time. There’s a slide show showing the Mac culture and marketing plans. There’s Steve pitching low cost networking, printing, compatibility with mainframes, file servers, and even Unix compatibility. Fascinating.

The Mac, the iPad and the future

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The Mac has played an important role in paving the way for computing in many areas. I believe the iPad is playing an equally important role in the future of computing. It is interesting to think that in the future we may be celebrating the 30 year anniversary of the iPad while some manifestation of the product is still in the hands of many.

I think that’s exactly where we are.

Steve Jobs introduces Macintosh

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This is the original video showing Steve Jobs introducing the Mac to the world. The crowd’s reaction is amazing to hear, approaching hysteria.

Steven Levy: The Mac is 30 and I was there for its birth

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Steven Levy, on how he came to be part of the Mac’s 1984 launch:

Almost no one remembers who played in the Super Bowl (the Los Angeles Raiders lost to the Washington Redskins. Like I said, 1984 wasn’t like 2014). But the commercial, aired two days before the Mac launch, is part of history, and many can recite the tagline verbatim: “On January 24, Apple will introduce Macintosh. And you’ll see why 1984 won’t be like ’1984.’”

Jobs also planned a massive advertising campaign to follow, including a complete mini-publication that would run in multiple magazines. But, as he would do often in his subsequent career, Jobs relied on the news media to provide the narrative focus for his effort. He decided to give the exclusive story, along with early access to the team, to Newsweek and Rolling Stone, though he also gave briefings to a new magazine called Macworld.

I was the Rolling Stone writer.

Great read.

Apple execs on the Mac at 30

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MacWorld’s Jason Snell spoke with Phil Schiller, senior vice president of worldwide marketing, Bud Tribble, vice president of software technology, and Craig Federighi, senior vice president of software engineering, about the Mac’s thirty years of evolution.

Happy birthday, Macintosh

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Thirty years ago today, Apple first introduced the Mac. From Apple’s front page:

Happy Birthday, Mac.

In 1984, Apple introduced the world to Macintosh.

It was designed to be so easy to use that people could actually use it.

And it came with a promise — that the power of technology taken from a few and put in the hands of everyone, could change the world.

That promise has been kept.

Today, we create, connect, share, and learn in ways that were unimaginable 30 years ago.

Imagine what we can accomplish in the next 30 years.

Macintosh 30th anniversary event set for January 25

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Like a lot of you, I’m sure, I’ve been a Mac user since the beginning. True, I didn’t buy my first Mac until March of 1984, but that was purely lack of funds, not lack of desire.

And, in the blink of an eye, it’s 30 years later. Big wave of nostalgia.

Mini-wireless electric guitar connects with Mac and iPad

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About the size of a miniature ukulele, the Jivix JamStik features real strings that can be pressed, strummed, and bent, as well as piezo and infrared sensors so the Jamstik can be used as a MIDI controller. There’s even a GuitarHero-like tutorial to help you learn.