My iPhone is a bit of a mess. My front page contains the apps I use the most, but the rest of my pages are in a random order that slightly resembles the order in which I purchased the apps, shuffled in my attempts to move apps to my front page. Sound familiar?
The linked article talks you through the relatively simple process of sorting all your apps in alphabetical order. This might not work for all people, but it does make it much easier to home in on an app when you have 9 pages of apps.
Read the full post for an exception and solution.