Business

Apple Ordered to Pay Up to $14.5 Billion in EU Tax Crackdown

Bloomberg:

Apple Inc. was ordered to repay a record 13 billion euros ($14.5 billion) plus interest after the European Commission said Ireland illegally slashed the iPhone maker’s tax bill.

The world’s richest company benefited from a “selective tax treatment” in Ireland that gave it a “significant advantage over other businesses,” the European Union regulator said Tuesday. It’s the largest tax penalty in a three-year crackdown on sweetheart fiscal deals granted by EU nations.

And:

Apple and the Irish government have both vowed to fight the decision, which also risks stoking a fight with the U.S. over taxation policies — with the U.S. having already complained that Europe is unfairly targeting American companies and threatening global tax reforms.

And:

“I disagree profoundly with the commission’s decision,” said Irish Finance Minister Michael Noonan. Ireland’s tax system is founded on the strict application of the law “without exception,” he said.

The commission left him with “no choice” but to move toward an appeal before the EU courts. “This is necessary to defend the integrity of our tax system; to provide tax certainty to business; and to challenge the encroachment of EU state-aid rules into the sovereign member state competence of taxation,” he said.

This will certainly add pressure to the unity of the EU, still working through Brexit terms. If the European Commission ultimately prevails, I can’t help but think it would impact Apple’s operations in Ireland.

Above Avalon: Jony Ive is making people uneasy

Neil Cybart:

The two most powerful people at Apple are Tim Cook and Jony Ive. While Cook is tasked with making sure the Apple machine is being run by the best team possible, Jony’s role is much more abstract.

And:

However, the one area Cook does not have complete control over is product strategy. That distinction belongs to Jony. It may seem hyperbolic to consider Jony the most powerful person at Apple. He no longer spends much time managing anyone on a day-to-day basis. He doesn’t speak on Apple’s earnings conference calls. Wall Street knows very little about him, and neither does Silicon Valley. In fact, following his recent promotion to Chief Design Officer, Jony doesn’t even spend as much time at Apple HQ these days. Yet Jony has such a significant influence over Apple’s product strategy, it is safe to say we are firmly within the Jony Ive era at Apple.

And:

Jony holds an incredible amount of power because Apple is a design-led company. Apple’s functional organizational structure and culture are set up in order to give the Industrial Design (ID) group absolute power. ID holds more power at Apple than any other group.

And:

Much of the criticism pointed towards Apple today is a by-product of Apple executives doubling down on Apple’s design-led philosophy. The logic behind the move is pretty clear: The strategy works. Jony, Richard Howarth, VP of Industrial Design, and the rest of the ID team have more power today than at any other point in Apple history. Jony grabbed additional power during the first major management reshuffle under Tim Cook in 2012. His promotion to Chief Design Officer in 2015 reflected Jony receiving even more control. In fact, Jony has so much control, he now is able to spend more time away from Apple HQ (which I suspect is related to Project Titan).

Really interesting piece, full of specific examples.

Microsoft’s new, tin-eared anti-Mac Surface Pro 4 ad

[VIDEO] Below is an ad that dropped yesterday, a direct comparison between the Surface Pro 4 and what appears to be a MacBook Air. This ad just doesn’t do it for me. I’m not a fan of the song, and the points are vague, soft. The phrase “lighter than air” seems (maybe) directed at the MacBook Air. But it might not be. It’s all just a klunky jumble.

The evolving meaning of “Sent from my iPhone”

Lara Williams, writing for The Guardian:

Is there a more divisive valediction than the default “Sent From My iPhone” sign-off? When the iPhone first appeared, users were roundly condemned for their thinly veiled humblebrag among the mounting popularity of Apple products.

The message was clear: having an iPhone was so much more than having something on which you could make calls and browse the internet. It was a gorgeous trinket and elite lifestyle marker that signalled both sophistication and technological know-how. Membership of the club was something to be boasted about, and you could feel the conceit as users pressed send. The backlash was immediate.

And:

Recently, however, the refrain has returned to our correspondence, but those using the sign-off can no longer be accused of not knowing how to switch it off (it’s easy) or gloating (it’s not a big deal). Rather the phrase has become an important part of online decorum. Including the sign off contains an innate apology for the brevity of the message. It begs forgiveness for any spelling or grammatical errors. It allows a little wiggle rooms for errant emojis. It is a nod of acknowledgement that you are on the hoof and doing as well as can be expected.

Nice writeup, solid read. Not to mention the genius of whoever thought to include that feature in the first place. My money is on Steve.

Some behind the scenes details on Apple’s Carpool Karaoke series

Jake Kanter, writing for Business Insider:

Ben Winston, the co-founder of Fulwell 73 Productions, told us that the Apple show will be about “broadening out to different talents” in a way they are reluctant to do with “The Late Late Show With James Corden.”

And:

“If a movie star was to call up and say ‘can I do ‘Carpool Karaoke’?’’ the answer would always have been ‘no’ because it’s specifically for musicians. Now on this new show, we’re broadening that out to different talents. More in a documentary-based way,” Winston told Business Insider.

And:

“I’ve come to know Jimmy Iovine quite well and Apple Music is looking for more and more content. They’re big fans of James and the work that we’re doing and we started talking about ideas we could do together.

“We had an idea of how ‘Carpool’ could be a series without James, which we’re working on at the moment, and Jimmy was very insistent that Apple has first option on that. I was very happy with that. I think it’s an amazing brand.”

It’ll be interesting to watch this unfold. This is one of Apple’s first forays into this sort of original content, a bit like the rollout of Beats 1 Radio. Apple is bankrolling the venture, but putting control of the creative end in the hands of the people who created the content in the first place.

The wind is blowing from the Android shores toward the iPhone

Jonny Evans, writing for Computerworld:

If we take ComScore figures for January 2016 we see that around 198.5 million people in the US own smartphones. 52.8 percent of these use Android and 43.6 percent use iPhones, ComScore claims.

If we use ComScore’s figures as base we can make some estimates based on Fluent’s research. Fluent believes 29 percent of all iPhone users will definitely buy a new phone this year, and while 87 percent of them will stick with Apple (21.8 million), 6 percent will switch to Android. This suggests that around 1.5 million US iPhone users will make this switch.

And:

22 percent of Android users will “definitely” upgrade their device this year, and while 76 percent of them will stick with that platform, 17 percent will switch to iPhone. This works out to mean 3.91 million Android users seem likely to switch to Apple’s new iPhone this year.

1.5 million leave, 3.9 million arrive. Clearly, the wind is blowing from the Android shores toward the iPhone.

China Labor Watch releases report alleging terrible working conditions, worker treatment at major Apple supplier

From the just-released report by China Labor Watch:

Pegatron is one of Apple’s major suppliers, employing almost one hundred thousand workers3 in Mainland China. Working conditions are terrible, and workers are subject to terrible treatment. Currently, Apple’s profits are declining, and the effects of this decline have been passed on to suppliers. To mitigate the impact, Pegatron has taken some covert measures to exploit workers. This report is based on interviews with Pegatron workers and a comparative study of 2015 copies of paystubs collected in 2015 and 2016. Through our investigation, we have found that Pegatron has taken some surreptitious measures to pass Apple’s audits. In addition, we discovered that Pegatron’s working conditions have worsened in 2016 compared to 2015.

And:

Excessive and illegal overtime work is still prevalent in Pegatron. Pegatron claimed that their ID check system could effectively control workers’ overtime hours, but this system did not have any effect in the departments where more overtime was needed. It is merely a tool for public relations. Paystub records reveal that the highest amount of overtime hours put in by a worker was recorded in March, which was a worker with 109 overtime hours. The worker was found to have put in a total of 293 hours of work in March.

And:

Pegatron has recruited many student interns, who had overtime work amounting to 80 hours per month on average. This is roughly the same amount as full-time employees. However, the Chinese law forbids companies from asking interns to work overtime.

And:

Workers are exposed to potential occupational injuries without proper protection. For example, in departments that have noise and the use of lasers, the factory does not provide them with protection equipment.

There is a lot more.

Bloomberg: New iPhone to do away with home button

Bloomberg:

Apple is already at work on a major redesign of the iPhone for 2017 that focuses more heavily on the display by removing the Home button, according to a person familiar with the matter.

An Apple spokeswoman declined to comment.

The sense I get from the article is that this is the follow-on to the iPhone said to be announced next month.

Interesting to watch Mark Gurman ply his trade for Bloomberg.

Microsoft’s iPhone keyboard takes aim at Google with new built-in search

Verge:

Microsoft has released a big update for its Word Flow keyboard on the iPhone this week. The biggest addition is a new search interface that lets you find GIFs, emoji, images, contacts, and anything from Bing search results without leaving the keyboard. Microsoft’s GIF search feature copies the animated pictures into your clipboard, allowing you to paste them in. Word Flow will even pick out GIFs from words you type, so if you say “deal with it” in a message you’ll get a GIF icon that brings up the relevant image.

Interesting to see the keyboard as a point of search competition between Google and Bing.

Apple buys out vintage software collection on eBay

MacRumors:

An Apple collector who was selling his vintage Apple software collection on eBay received a surprise earlier this month when Apple itself bought out much of his software inventory for its software archives (via MacGeneration).

According to seller “Marcoguy,” he made several listings of various Apple CDs and received a message from someone asking to buy a dozen discs. When he went to ship the package, he noticed it was going to 1 Infinite Loop in Cupertino, California, Apple’s corporate address. Upon asking the buyer about the purchase, he was told that Apple maintains a lab at its headquarters containing archived materials. “We were missing some of the disks that you placed on eBay,” wrote the buyer.

Fascinating.

Bloomberg: Apple to take another swing at social

Bloomberg:

Apple Inc., seeking to capitalize on the popularity of social networks, is developing a video sharing and editing application and is testing new related features for its iPhone and iPad operating systems.

The early plans are part of a newly directed focus to integrate social networking applications within Apple’s mobile products and are a response to the success of social media-focused companies such as Facebook Inc. and Snapchat Inc., according to people familiar with Apple’s strategy. An Apple spokeswoman declined to comment.

And:

Now Apple is starting to develop a video sharing app that allows users to record video, apply filters and drawings to the media — much like Snapchat does — and send it to contacts or via existing social networks such as Twitter Inc., according to the people familiar with its development. The software is currently being designed to be used mostly with one hand and with the intention that video could be shot, edited, and uploaded in less than 1 minute, the people said. At least one of the prototype designs for the app would shoot video in an Instagram-like square shape, one of the people said.

It’s easy to be skeptical when you read Apple and social in the same sentence. Brings back memories of Ping and Connect and the potential of what could have been. But photo and video have long been in Apple’s sweet spot. Getting social right is tough, a bit like catching lightning in a bottle.

No matter, if and when this emerges from the secret lab, sign me up.

What’s coming in the next generation of emoji

Emojipedia:

Unicode this month released a draft update to TR-51, or in human terms, the document that describes what’s-what’s what in emoji standards.

This draft is for Unicode Emoji Version 4.0: an update to Unicode’s emoji documentation which can be released outside of the annual Unicode Standard release schedule.

Five notable additions:

  • Gendered Emojis
  • New Professional Emojis
  • New Flags
  • Emoji Upgrades to Non-Emoji Characters
  • Additional Skin Tone Support

Read the original post for full details.

Apple becomes a green energy supplier, with itself as customer

New York Times:

The words are stenciled on the front of the Apple Store, a glass box sandwiched between a nondescript Thai restaurant and a CVS pharmacy in downtown Palo Alto: “This store runs on 100 percent renewable energy.”

If Apple’s plans play out, it will be able to make that claim not only for its operations throughout California but also beyond, as the company aims to meet its growing needs for electricity with green sources like solar, wind and hydroelectric power.

And:

The motives may be economic as much as they are environmental. As a wholesaler, Apple could reduce the cost of its electricity load, which reached 831 million kilowatt-hours in the last fiscal year — enough to power about 76,000 homes for a year. But like a growing number of corporations, Apple is intent on reducing carbon dioxide emissions from electricity production — one of the biggest sources of greenhouse gases that contribute to global warming.

If Apple can run all its operations, all of them, on 100 percent renewable energy, that would set the bar for all other companies. If one of the largest companies in the world can do this, you should do all you can to reach this level as well.

Vesper, Adieu

John Gruber:

In December 2012, I started a company with my friends Brent Simmons and Dave Wiskus. We named it Q Branch. In June 2013, we launched our first and only product: an iPhone notes app called Vesper.

Yesterday, we announced that development was ceasing, and we’ll soon be shutting down our sync server. I am terribly sad about this. I love Vesper. I use it every day. I mean that in the present tense. I still use it. When we pull the plug on the sync server, I’ll stop, but until then it’s my go-to notes app. In my career, the only things I’ve done that I’m prouder of are writing Daring Fireball and the creation of Markdown.

What went wrong was very simple. We never made enough money. Why we didn’t make enough money, what we should have done differently to make more money — those are complex questions (which I’ll tackle below).

A transparent look at the business of selling an iOS app in modern times, one that anyone with even the slightest interest in app development should read with great interest. A cautionary tale.

Tim Cook just unlocked more than $100 million in bonuses

MacRumors:

Upon reaching the five-year mark, Cook has today unlocked previously awarded stock bonuses currently worth over $100 million. The bonuses are tied to both his tenure and Apple’s performance under his leadership, including its total shareholder return relative to the S&P 500 index.

Cook’s bonus includes 700,000 tenure-based restricted stock units that vested today as part of a larger compensation package of over 4.7 million shares awarded on August 24, 2011, in addition to his first of six annual installments of 280,000 tenure-based restricted stock units that vested today. The combined 980,000 shares are valued at nearly $106.7 million based on AAPL’s closing price of $108.85 on Tuesday.

Helluva day for Mr. Cook. Buy yourself something nice.

How Tim Cook has changed Apple in five years

Terrific piece from The Telegraph, an objective look at Apple then and now, from Tim Cook’s first day as CEO through today, with lots of charts and infographics that really tell the tale.

Replacing Steve Jobs: How Apple CEO Tim Cook has fared five years later

Five years ago today, Steve Jobs officially passed the CEO torch on to Tim Cook. From the Wall Street Journal:

Now Apple is the world’s largest company by market value and remains one of the most influential. Its $53 billion in net income last year was greater than the combined earnings of technology behemoths Facebook Inc., Google’s parent Alphabet Inc., Amazon.com Inc. and Microsoft Corp. Apple recently sold its billionth iPhone.

Let that soak in. These are amazing accomplishments, proud laurels for any CEO, especially when you consider that Apple has, at the same time, fought harder than most large companies for social and environmental change.

At the same time, though, Apple’s growth is slowing, its stock is stagnating and it is facing more concerns than ever about its future. Underscoring all of this is one key question that Mr. Cook will likely never escape: Are Apple’s best days behind it?

That second paragraph is indeed key. Not the question, but the phrase “will likely never escape”. Five years in, and Tim Cook is still looked upon suspiciously, as an interloper riding on Steve Jobs’ coattails. Sadly, for many, that will never change.

Recode: Amazon’s cheaper, Echo-only music service

Recode:

Amazon wants to launch a music subscription service that would work the same way services from Apple, Spotify and many others work: $10 a month, for all the music you can stream, anywhere you want to stream it.

But Amazon is also working on a second service that would differ in two significant ways from industry rivals: It would cost half the price, and it would only work on Amazon’s Echo hardware.

Industry sources say Amazon would like to launch both services in September, but has yet to finalize deals with major music labels and publishers. One sticking point, sources say, is whether Amazon will sell the cheaper service for $4 or $5 a month.

I can’t imagine a music service that I could only use in one place. One of the things I love about Apple Music is that it is always with me: on my computer, on my iPhone, iPad, in my car, always available.

I like the idea of a cheaper service, that might move me, but only if I didn’t have to sacrifice portability.

Apple acquires personal health data startup Gliimpse

Fast Company:

Silicon Valley-based Gliimpse has built a personal health data platform that enables any American to collect, personalize, and share a picture of their health data.

And:

The acquisition happened earlier this year, but Apple has been characteristically quiet about it. The company has now confirmed the purchase, saying: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

And this from founder Anil Sethi’s LinkedIn page:

As a consumer of healthcare, I leave behind a bread-crumb-trail of medical info wherever I’ve been seen. But, I’m unable to easily access or share my own data. Obamacare is one of several forcing functions federally mandating physicians and hospitals give us our data: meds, labs, allergies . . .you get the idea. However, there’s no single Electronic Health Record that all physicians use, sigh. Worse, there isn’t even a common file format across a 1000+ systems.

Enter Gliimpse: your personal health data, in the palm of your hands. Better than portals, we enable patients to collect their lifelong history, so they can share it with their care network – physicians, friends and family.

The Internet of poorly working things

Jean-Louis Gassée, writing for Monday Note, takes on the Internet of Things: the good (industrial, smart cities) and the (mostly) bad (consumer electronics). A witty, insightful piece that manages to use the made-up-by-the-internet word persphinctery.

Apple drops ‘Store’ from Apple Store branding

Juli Clover, MacRumors:

Apple appears to be making a slight branding change to its retail business, dropping the “Store” moniker when referring to its Apple Store locations. Apple has already made the change online, and all of its store pages now refer to stores by names like “Apple Union Square” or “Apple Valley Fair” or “Apple The Grove,” instead of “Apple Store, Valley Fair” or “Apple Store, The Grove.”

It’s a change that appears to have started rolling out with the launch of the newer Apple Stores, like the Union Square location in San Francisco. Apple has always referred to that store as just Apple Union Square, and over the course of the last few days, the company has updated all of its retail store webpages to remove the “Store” branding. What was once “Apple Store, Fifth Avenue,” for example, is now just “Apple Fifth Avenue.”

This seems a logical path for Apple, adhering to their simplify-where-possible strategy and their adherence to minimalism. A bit like their move from Apple Computer, Inc. to Apple Inc. This also addresses the internationalization issue. Apple will always be Apple, but the word store does not cross language barriers in the same way as the Apple brand by itself.

That said, I still think about going to the local Apple Store. It’ll take me some time to make the switch to heading over to Apple.

Australia denies banks approval to jointly negotiate with Apple on ApplePay fees

Reuters:

Australia’s anti-trust regulator on Friday said it would not grant the country’s three biggest banks interim approval to collectively negotiate with Apple Inc to install their own electronic payments applications on iPhones.

Australia’s three biggest banks, including the number one lender National Australia Bank (NAB), last month lodged a joint application seeking permission to negotiate as a bloc from the Australian Competition and Consumer Commission (ACCC).

The ACCC said that its decision not to grant the banks the interim ruling was not indicative of whether the full ruling, expected in October, would be successful or not.

And:

Apple, which operates its own Apple Pay mobile wallet, does not allow third-party electronic payment apps to be loaded onto to the hugely popular smartphones. The banks are seeking to be able to negotiate jointly for access to Apple’s phones without themselves being accused of violating anti-competition law.

The three Australian banks contend that while Apple allows apps on iPhones using other commonplace technology, such as Wi-Fi and Bluetooth, restricting the technology through which mobile wallets function – known as Near Field Technology – constitutes anti-competitive behaviour.

Again, this is an interim decision. The full ruling will occur in October. Hard to say whether this is in any way a good indicator.

iOS and Android Combined for Record 99% of Smartphone Sales Last Quarter

Joe Rossignol, writing for MacRumors:

The latest numbers from research firm Gartner reveal that the smartphone industry continues to be a virtual two-horse race between iOS and Android. The operating systems combined for a record 99.1% worldwide market share in the second calendar quarter of 2016, compared to 96.8% in the year-ago period.

That’s amazing to me. Just a bit more than nine years ago, neither company (Apple for iOS, Google for Android) had a horse in this race. And now, everyone else is gone or, at best, window dressing.

Twitter: An update on our efforts to combat violent extremism

Twitter’s blog:

Earlier this year, we announced we had suspended more than 125,000 accounts since mid-2015 for violating our longtime prohibition on violent threats and the promotion of terrorism and shared the steps we are taking as a company to combat this content. Since that announcement, the world has witnessed a further wave of deadly, abhorrent terror attacks across the globe. We strongly condemn these acts and remain committed to eliminating the promotion of violence or terrorism on our platform.

While our work is not done, today we are announcing that we have suspended an additional 235,000 accounts for violating our policies related to promotion of terrorism in the six months since our February 2016 post. This brings our overall number of suspensions to 360,000 since the middle of 2015. As noted by numerous third parties, our efforts continue to drive meaningful results, including a significant shift in this type of activity off of Twitter.

Read the blog post for details. Combine this with Twitter’s work on a quality filter setting and you get the sense that there’s real movement here, a focus on some of the deeper problem areas for Twitter.

With iOS 10 release a few weeks away, iOS 9 adoption hits 87 percent

Christian Zibreg, writing for iDownloadBlog:

Various editions of iOS 9 are currently installed on 87 percent of iPhone, iPad and iPod touch devices, a one-point gain versus a month ago.

And:

By comparison, Google’s official stats have Android 6.0 Marshmallow powering 15.2 percent of smartphones and tablets, with the two-year-old Lollipop (5.0-5.1) OS found on more than one-third of Android hardware (35.3 percent).

Tim Cook, in China, seeks to stem Apple’s losses

Wall Street Journal:

With Apple’s sales tumbling, the Chinese government’s support waning and a new iPhone coming out, Mr. Cook is on a goodwill mission: meeting with government officials, touring Chinese Apple stores and speaking with local residents. Mr. Cook pledged to increase investment in China in a meeting with Vice Premier Zhang Gaoli in Beijing on Tuesday. He continued to the central Chinese city Chongqing on Wednesday, where he toured an Apple store with the mayor.

Side note: Chongqing is one of the five Chinese national central cities. An important place for Tim Cook to visit.

Top Chinese leaders have expressed concern over declining iPhone sales. At a meeting in May between Chinese Premier Li Keqiang and technology executives in the southern Guizhou province, Mr. Li had only one question for Terry Gou, the chairman of Apple’s main contract manufacturer Foxconn Technology Group, according to people who attended the meeting.

The premier asked Mr. Gou if production this year would decline. After trying to deflect the question, Mr. Gou confirmed that “the general trend” was downward, the people said.

This Chinese trip is obviously an important visit and comes at a critical time for Apple.

Why is the iPad Pro a ‘computer’? Because Apple’s courting the business market.

Hayley Tsukayama, writing for the Washington Post:

There’s a good reason to sell the iPad Pro as a “computer” rather than a tablet. Tablet sales have been slowing. And while computers are also in a sales slump, there is growth in the “detachables” category — devices that blend the tablet and the traditional laptop and have, well, a detachable keyboard. Casting the iPad Pro this way is important to Apple to catch the eye of businesses and business people, who may want something light but still functional for work.

Balanced with this quote from Steve Jobs:

What I love about the consumer market, that I always hated about the enterprise market, is that we come up with a product, we try to tell everybody about it, and every person votes for themselves. They go ‘yes’ or ‘no,’ and if enough of them say ‘yes,’ we get to come to work tomorrow. That’s how it works. It’s really simple. With the enterprise market, it’s not so simple. The people that use the products don’t decide for themselves, and the people that make those decisions sometimes are confused.

And:

The business market has changed in ways that blunt Jobs’s old criticisms. He didn’t like that enterprise devices weren’t personal; that’s no longer the case in a BYOD world. Even when there’s a set list of devices approved by a workplace, it almost always includes an iPhone, an iPad or at least some iOS-friendly apps.

And businesses are a great market for the tablet and the “post-PC” vision that Jobs envisioned with the introduction of the iPad. With a more mobile workforce, the iPad and the iPad Pro — along with the Microsoft Surface Pro 4 and other 2-in-1 devices — make a lot of sense for moving from hotel room to living room to board room.

Interesting take, interesting read.