Apple

How the Apple Retail Store seduces you

Forbes:

The Apple Store pays attention to every detail. You might think that Apple positions all its notebook computers for aesthetic reasons. That’s partly true.The tables are uncluttered and the products are clean. But the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle—in other words, to touch the computer!

I know some people who work in this division. They are completely insane about these kinds of details. One of the reasons why the Apple Store experience is so special and unique.

Time to offer magazines on Apple’s Newsstand

The New York Times:

Time Inc., once the magazine industry’s most ardent opponent of selling subscriptions through Apple, will make all of its magazines available via Apple’s newsstand, the two companies said.Laura Lang, Time Inc.’s chief executive, and Eddy Cue, Apple’s senior vice president for Internet software and services, said in a phone interview that they had reached an agreement that would allow readers to subscribe to 20 Time Inc. magazines, including People, Sports Illustrated, InStyle and Entertainment Weekly, through the newsstand section of Apple’s App Store.

For those of us who still cling to our dead tree issues, this may be another step towards no longer needing to.

MacBook Pro pics

Apple bravely gave The Loop’s Jim Dalrymple a next generation MacBook Pro. I grabbed a few quick shots of it in his hotel room when he wasn’t looking.

Mac Pro gets stealthy, minor update

The Mac Pro got a very minor refresh on Monday, with a 12-core system replacing the 8-core standard configuration clocked at the same speed.

WWDC 2012 Pictures

Here are some pics from the first couple of days. More can be found at my Flickr WWDC Set.

iOS 6 introduces 200 new features

iOS 6 will bow this fall for iPhone 3GS and higher, iPad 2 and newer and fourth-gen iPod touch, and it sports more than 200 new features.

Mountain Lion ships in July for $20

Apple plans to ship OS X Mountain Lion – with 200 new features, including Game Center support, Power Nap and improvements to Safari – in July for $20.

WWDC keynote live update

Apple’s WWDC keynote will begin at 10:00 am PT. The Loop is at the event and will bring you live coverage throughout. Updates will be posted in reverse chronological order. […]

Making the most of WWDC

Apptentive:

We pinged Buzz Andersen (@buzz) for his thoughts on the topic. As a long-time WWDC attendee, former SF resident and established food and drink connoisseur we knew he’d have a great set of recommendations for us. We’re sad he won’t be making the trip this year but we’ll frequent a few of his favorite haunts in his honor.

If you are lucky enough to be attending WWDC, make time to explore one of the most beautiful cities in North America. It would be a shame to make the trip and not see at least some of the sites San Francisco has to offer. If you are a WWDC/San Francisco veteran, let us know your favorite spots and things to do in the comments.

Apple Campus 2 floor plans take you inside the ‘spaceship’

The Verge:

We’ve already seen a number of renders of Apple Campus 2 — the company’s proposed “spaceship” campus — that show what it will look like from the outside. Of particular interest, though, is what’s going on beneath the surface — the campus will include a four level basement that features an auditorium and 4,300 parking spaces. The building has yet to be approved by the city, but if it does Apple is hoping to have it ready for some time in 2015.

Can Phil Schiller keep Apple cool?

Bloomberg Businessweek:

Steve Jobs always oversaw Apple’s blockbuster product launches, but he was never a one-man show. Phil Schiller, the company’s longtime senior vice president of product marketing, often hammed it up onstage as the lower-brow counterweight to Apple’s cool, polished chief executive officer.Offstage, Schiller wasn’t a clown but one of Jobs’s most trusted, influential lieutenants. He helped Apple’s late CEO work through the meat-and-potatoes of creating new products: Defining target markets, determining technical specs, setting prices. It was Schiller who came up with the spin-wheel interface on the original iPod, and he was a champion of the iPad when other executives questioned its potential.Since Jobs’s death in October, perhaps no Apple executive other than CEO Tim Cook is under more pressure to fill the void.

Schiller may play the clown onstage but everyone who knows him knows he’s a pitbull when it comes to Apple.

New plans published for Apple’s Campus

City of Cupertino just published the latest set of must see Apple Campus 2 plans, including that of the underground auditorium.

I’m amazed every time I look at these plans.

Barnes and Noble complains to DOJ about e-book lawsuit

Laura Hazard Owen:

In a complaint sent to the Department of Justice this morning, Barnes & Noble says that the DOJ’s proposed settlement with HarperCollins, Hachette and Simon & Schuster for allegedly colluding to fix e-book prices “represents an unprecedented effort” to become “a regulator of a nascent technology that it little understands.”

Nice aggressive stance by Barnes and Noble.

What Google Maps actually just unveiled: Anxiety over Apple Maps

Massive Greatness:

What Google actually unveiled today is their own vulnerability in the space. Beyond a few tiny leaks, no one knows what Apple’s mapping product will be like. Google has by far and away the best mapping product on the planet. But they still felt the need to hold this meaningless press conference today. That’s fighting down, not up. And it’s a big mistake because it conveys the opposite of what Google was trying to convey: concern, not confidence.

Even before today’s non-event, I had been thinking more about Apple’s move into mapping. When the news broke, everyone knew it was a big deal, but I actually still think it’s being underplayed. It could be a massive deal.

Lee Clow: Me and Steve Jobs

TBWA/Chiat/Day’s Lee Clow, the advertising genius behind the “Think Different” and “1984” advertisements, sums up his relationship with Steve Jobs.

Apple’s Newton at 20

TIME:

…In 1992, nobody had a PDA. That’s Personal Digital Assistant, in case you’ve forgotten, and even though nobody had one, lots of people were talking about them. Apple CEO John Sculley had coined the term in the keynote speech he made at the Consumer Electronics Show in Las Vegas on January 7. He announced that Apple would release PDAs–pocket-sized information devices, easier to use than a PC and selling for under $1000–in 1993.

Twenty years ago this week, on May 29, 1992, Sculley spoke again at another CES, in Chicago. This time, he didn’t just talk about PDAs. He brought one with him. It was a Newton, a prototype of the device which Apple planned to start selling in early 1993. Actually, Apple had multiple Newtons on hand that, which was good: The first one it unveiled on stage had dead batteries and didn’t work. Using a second unit, Steve Capps, one of Newton’s creators, showed how you could use it to order a pizza by moving topping icons onto a pie and then sending out a fax. In 1992, that was show-stopping stuff.

Newton’s were the must-have geek toy of the Nineties. It may not seem like it now but they were amazing for their time.

Apple TV, AirPlay and why the iPad is the new TV apps platform

Jeremy Allaire, Founder, Chairman and CEO of Brightcove:

Apple will not anytime soon launch a competitive subscription video product to cable.(but)…the iPhone and iPad in your pocket or handbag is the next-generation TV set-top box, and it is both highly personal and highly social and capable of bringing hundreds of thousands and soon millions of rich interactive applications and experiences onto your TV set.Apple will release a new Apple TV add-on product, though I expect that rather than using the current “puck” design it will instead be a thin black bar, perhaps 1 inch tall and 3 inches wide, that can easily mount to the top of almost any existing HD capable TV set. Like the existing Apple TV, it will have HDMI and power jacks on the back, but it will also include a high-def camera built into its face, as well as an embedded iOS environment that provides motion sensing and speech processing.

Very interesting analysis and, I believe, almost exactly the way Apple’s future on your television will be.

Sandboxing deadline arrives: What it means…

Macworld’s Lex Friedman:

Depending upon whom you ask, Friday, June 1 is the best or worst thing to come to the Mac App Store since it opened its doors in 2011. As of now, new and significantly updated apps submitted to Apple’s Mac App Store must implement sandboxing.Sandboxing refers to compartmentalizing what data and features a specific app is granted access to; apps each can metaphorically play exclusively in their own sandbox, accessing only that data which Apple has granted that app entitlements to see. The plus side of sandboxing is that it means, in theory, that your apps will become safer and more trustworthy: Your Mac prevents them from accessing files they shouldn’t access.But that security comes with a price, at least in some cases.

D10 Video: Tim Cook session highlights

AllThingsD:

Tim Cook learned a lot from Steve Jobs, and one of the big takeaways seems to be: Don’t tip your hand. The Apple CEO was unwilling to tackle questions about any future product plans during his first appearance on the D10 stage Wednesday night.

Tim Cook: In his own words

The folks at Macworld have a great story summarizing Tim Cook’s conversation at D10 last night. Cook talked about Steve Jobs, the Apple TV, Macs, iPad, and a number of other topics.