In addition to macOS Sierra Public Beta, Apple is also launching the iOS Public Beta today. You can get all of the sign-up and download information from Apple’s beta Web site. […]

Apple will roll out the public beta for macOS Sierra today, giving users their first glimpse of the next version of the newest Mac operating system.

There are some heavy hitters attending this event every year.

Taking advantage of the rise in mobile photography, Pinterest says its image-discovery app in coming months will let users point their smartphone cameras at something, and the app instantly will search within its vast online showroom of 75 billion images for a visually similar match of the items in the photo.

This idea has been around for a long time, but the technology has never really been there to allow it to succeed. Honestly, I’m still not sure it’s there, completely. It’ll be interesting to see how Pinterest tackles all of the little problems involved in making this work.

What a great story for Iceland.

There is nothing that can go wrong with this.

Diaz said his motivation for attacking Google was that the company was watching him, according to an affidavit filed in a U.S. District Court. He told police he kept journals detailing the times he thought the company was watching him, the affidavit said. He also mentioned Facebook and Google CEO Larry Page during the interview.

Somehow, I don’t think we’re talking about your typical privacy complaint here.

The discovery follows a recent incident in Houston in which a pair of car thieves were caught on camera using a laptop to start a 2010 Jeep Wrangler and steal it from the owner’s driveway. Police say the same method may have been used in the theft of four other late-model Wranglers and Cherokees in the city. None of the vehicles has been recovered.

This problem is only going to get worse from here.

Verizon is hiking rates and increasing data across all its plans. For instance, the basic “S” plan will cost $35, a $5 rise, and offer double the data at 2 gigabytes and the high-end “XXL” plan will cost $10 more at $110 and offer 24 gigabytes as opposed to the previous 16 gigabyte limit.

I’ll be honest, that sounds reasonable to me.

Julie Zhuo, Product design VP at Facebook:

Being able to measure stuff gives you insight into what people are doing within your product. Unless you like living under a rock, having more information is a good thing. Sure, you need to be able to sort through what information is important and what isn’t, but arguing that the whole concept of having more information is bad is not really a defensible position. Metrics is not the villain.

Information is good, it’s what you do with it.

So companies introduce what Kowitz calls an “artificial waiting” pattern into their interfaces. These are status bars, maybe a few update messages, to construct a facade of slow, hard, thoughtful work, even though the computer is done calculating your query.

It is absolutely fascinating how the mind works and how designers have to slow things down in order for us to believe them.

Memories is a new way to save Snaps and Stories on Snapchat. It’s a personal collection of your favorite moments that lives below the Camera screen. Just swipe up from the Camera to open Memories!

One of my favorite apps of all time.

We have some sponsorship weeks available in July and August on The Loop. If you want to get your product or service in front of The Loop readers, this is the only way to do it. Sponsors are exclusive for the week, so it will just be you, me, and the great people who read this site.

If you’re interested, get in touch and let’s hammer something out.

Great walkthrough from MacRumors. A quick and concise video.

I want to share my experience of using CSS 3D effects for the first time in a real project and to inspire you to take on challenges.

That’s quite a challenge.

The spectacular snap was uploaded earlier this week proclaiming the photographic prowess of its flagship P9 smartphone.

Except it wasn’t.

Said the pair in a statement: “Comcast and Netflix have reached an agreement to incorporate Netflix into X1, providing seamless access to the great content offered by both companies. We have much work to do before the service will be available to consumers later this year. We’ll provide more details at that time.”

Smart move from Comcast.

A Monday night production, “A Capitol Fourth” was not live as-advertised, as it was “spliced in with video from previous years’ spectacles.”

Lying on air doesn’t seem like a PBS thing to do.

BlackBerry Ltd will stop making its Classic smartphone, 18 months after launching it in an effort to entice users who prefer physical, rather than touch, keyboards, the Canadian technology company said on Tuesday.

Who?

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Astro‘s street art style is easy to recognize in the streets. He creates giant murals with complex patterns and optical illusions that make it look like the building is empty on the inside.

I find optical illusions fascinating.

Churchill’s satirical reply to ending Britain’s drought is great.

Fred Wilson:

I’ve written many times about how I/we prefer to invest in mission driven founders vs mercenary founders. The former starts a company because they see a problem they feel compelled to fix. The latter starts a company because they see an opportunity to make money.

I love mission driven companies. Those are the ones that solve problems we have as users.

Apple is being sued by a subsidiary of China’s broadcasting regulator over a propaganda film more than 20 years old, in the latest legal wrangling for the tech giant in China in recent weeks.

A Beijing court says the case has been brought by a production center that alleges that Apple has infringed its exclusive online rights to broadcast a film that depicts Chinese fighting against Japanese soldiers in northern China in the early 1930s.

This is absolutely fascinating.

A digital video disc player was found in the Tesla car that was on autopilot when its driver was killed in a collision with a truck in May, Florida Highway Patrol officials said on Friday.

“As to the video, there was a witness who came to the scene immediately after the accident occurred, and we can’t verify it at this point,” said Paul Weekley of Tampa, the lawyer for the truck driver. “But what we have been told is that he saw a Harry Potter video still playing when he got to the scene.”

Again, tragic loss of life, but come on. You are responsible for your car.

Apple general counsel Bruce Sewell:

“Our guidelines apply equally to all app developers, whether they are game developers, e-book sellers, video-streaming services or digital music distributors; and regardless of whether or not they compete against Apple. We did not alter our behavior or our rules when we introduced our own music streaming service or when Spotify became a competitor,” Sewell explains. “Ironically, it is now Spotify that wants things to be different by asking for preferential treatment from Apple.”

I absolutely love that Apple didn’t take this criticism sitting down!

Choosing a music service is a very personal decision and not one that somebody else can make for you. However, Daniel Bader does a good job of highlighting the good and bad of each service.

Accessibility is Apple doing the right thing for its users—all users. It’s hard not to support a company that does the right things for the right reasons.