∞ Apple releases 'We Believe' iPad 2 commercial

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Apple’s TV commercials are almost as legendary as its products and there is a new one released for the iPad 2.

Dubbed “We Believe” the commercial talks about what Apple believes about the iPad 2. It’s quite a different approach for Apple, who usually highlight the apps in their commercials.

The commercial’s text is:

This is what we believe. Technology alone is not enough. Faster, thinner, lighter — those are all good things. But when technology gets out of the way, everything becomes more delightful, even magical. That’s when you leap forward. That’s when you end up with something like this.

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∞ Sony CEO reveals details of the iPhone 5

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Apple’s new iPhone 5 will come with camera sensors built by Sony, according to the company’s CEO.

Speaking with Walt Mossberg last night, Sony CEO Howard Stringer said that its camera sensor facility in Japan was affected by the recent earthquake and tsunami. The end result is that anyone getting sensors from that factory will experience delays, according to 9to5mac.com.

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∞ Verizon iPhone 4 most acquired handset in February

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New data released on Friday shows that Apple’s iPhone 4 on Verizon was the most acquired handset in February.

According to the report released by comScore, the Verizon iPhone helped Apple push its three month average percentage of mobile subscribers up 0.9 percent, the largest of any manufacturer.

According to the data, the top mobile OEM is Samsung with 24.8 percent (up 0.3), LG at 20.9 percent (same as last period), Motorola 16.1 percent ( down 0.9), RIM 8.6 percent (down 0.2) and Apple at 7.5 percent.

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∞ Eleven Rack: Toughest piece of gear in music

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I’ve been using Avid’s Eleven Rack for the last couple of weeks and have been enjoying my time with the unit. I’ll have a full review in the next week, but something happened last night that I just had to share.

I always tell people that I don’t baby my gear. Whether it’s computers or music equipment, I use it like it’s meant to be used. I don’t abuse anything, but if I plug my guitar into it, there’s going to be some punishment coming.

Little did I know just how much.

So far, my time with the Eleven Rack has been spent in the studio at fairly low volume. However, last night the drummer came over and we spent a couple of hours jamming. It’s one of those jams where you just play whatever comes into your head — some Ozzy, Sabbath, or stuff we make up.

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∞ The Macalope lists the 'Fools of the Year'

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Macworld’s mythical horned creature, the Macalope, listed its “Fools of the Year” on Friday and it’s quite a list. There are many lists that you don’t mind being a part of, but this isn’t one of them. I am mentioned, but thankfully it’s in a good way. Much respect to the Macalope.

Let the Macalope start off by saying that he’s sure most if not all of the individuals on this list are probably very nice people. (Except for Rob Enderle—he’s actually a kind of fish.) So, don’t confuse calling them fools with thinking that they’re somehow bad in general. It’s just that, when it comes to Apple, their opinions seem, well, foolish.

∞ Apple marketing VP leaves company

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Apple’s Vice President of Worldwide Marketing Communications, Allison Johnson, is leaving the company. She is apparently leaving to start a marketing firm — seems kind of odd to me, but everyone has different priorities. John Paczkowski has the scoop on … Continued

∞ BGR reviews the HTC ThunderBolt

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I used to buy a new phone every couple of months. As soon as the newest cool thing came out, I had to have it. For the past four years, I haven’t found anything that could outdo my iPhone, but … Continued

∞ Kissing Steve Ballmer's feet

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Joe Wilcox says he’ll kiss Steve Ballmer’s feet if Windows Phone is No. 2 in the market by 2015. Wilcox is referring to a report by IDC earlier today that Windows Phone 7 will overtake iOS, thanks to Nokia. Joe … Continued

∞ Apple's WWDC sold out

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Apple starting selling tickets for its Worldwide Developers conference earlier today and its already sold out.

∞ Hilarious first-timer's guide to WWDC

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It’s nice when the old guard passes along some tips for the upcoming developers. Sometimes. Mark Dalrymple (no relation that I know of), a long time developer and author, put together 10 things for first-time developers to make sure they … Continued