Marissa Mayer lays down the law at Yahoo

Mayer’s rule: If a new product can’t be shipped in six months, and if it doesn’t have a realistic shot of reaching 100 million users or generate $100 million toward the company’s top line, then Yahoo will no longer bother.

It’s no secret that I like Mayer and it’s because of things like this. Tell your employees what you want and expect them to meet those expectations.

RIM posts less of a loss than expected

The company sold 7.4 million BlackBerry phones and 130,000 PlayBook tablets last quarter. Analysts on average predicted 6.9 million smartphones and 217,000 tablets. Apple, meanwhile, sold 5 million units of its latest iPhone in a single weekend.

Wow, that’s pitiful compared to the iPhone.

Mac Game Store app released

From hard-core shooters to amazingly fun casual games, thousands of quality Mac games are available for purchase and download. Explore the latest demos, dive into the best sellers, or check out the newest indie gems.

The beta is over and the final version is available for download.

Amplified: If I Regret It, I Kill It

Jim Dalrymple and Dan Benjamin discuss the launch of the iPhone 5, its sale success, a redesigned Mac Pro, using an iPhone on the Verizon network, Corning’s relationship with Apple, WiFi issues with the iPhone 5, Billie Joe’s (of Green Day) breakdown at the IHeartRadio music festival, and buying the right amp.Sponsored by Igloo Software, Harvest (use code 5by5 for 50% off first month), Gazelle, and MailChimp.

Asshole

Who knew that someone could jump on the Apple bashing bandwagon faster than David Pogue.

Google Maps adds Great Barrier Reef

Starting today, you can use Google Maps to find a sea turtle swimming among a school of fish, follow a manta ray and experience the reef at sunset—just as I did on my first dive in the Great Barrier Reef last year.

Nice.

Line 6 wireless guitar system

Relay G55 delivers tour-grade digital wireless in a compact, half-rack format—so you can enjoy wireless freedom without compromising your guitar tone.

I haven’t had a chance to try this system. I use an AKG wireless unit for my guitar.

Facebook SDK adds support for iOS 6

We’re happy to announce the Facebook SDK 3.1 for iOS that adds support for the Facebook integration in iOS 6. This integration opens up new opportunities for mobile app developers as you can easily build the foundation for a social app, Facebook Login and sharing functionality, into your product.

Pixelmator turns 5

Congratulations to everyone at Pixelmator as they celebrate their fifth birthday and thanks for sponsoring The Loop.

djay updated: This is what an iPhone 5 update should be

Remember in my iPhone 5 review I said that developers would be doing more than just making their apps longer for the new screen size? This is a perfect example. When djay got updated they added functionality in that extra space.

MacTech Conference 2012

MacTech Conference is a 3-day, immersive, technical conference specifically designed for Apple developers, IT Pros, and Enterprise.

You can register on their Web site.

Poster designed to celebrate 10 years of the Apple Online Store

The design features 3,650 cursor icons to symbolically represent every day the store was live. Printed in 2 hits of black with mirror chrome ‘liquid foil’ printing. Designed at Apple, Inc.

This looks very cool, except the cursor is white (Windows), instead of black (Mac).