Why Apple AirPods came to be everywhere, with some thoughts from Sir Jony Ive

Jon Wilde, GQ:

Look to your left. Look to your right. If you’re on the sidewalk, a subway, a train, or your dorm couch; at a WeWork, an airport, a construction site, or an open-plan office, there are almost certainly little white sticks nearby poking out of someone’s head. Apple’s AirPods have slowly and all at once taken over America’s ears.

More and more lately, if I see people with some form of headphone/earpod, it’s AirPods. Especially in airports. They are everywhere, far outnumbering whatever is in second place.

Fascinating to me how AirPods moved from funny looking to normal, from geeky to desirable, over time. Fashion. Apple gets how it works.

Terrific piece from GQ, with fine photos by Gus Powell sprinkled throughout.

And, as a bonus, some interesting thoughts from Chief Design Officer Jony Ive on how all this came about.

Apple unveils Apple TV+, the new home for the world’s most creative storytellers

Apple:

Apple today announced Apple TV+, the new home for the world’s most creative storytellers featuring exclusive original shows, movies and documentaries, coming this fall. Apple TV+, Apple’s original video subscription service, will feature a brand new slate of programming from the world’s most celebrated creative artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more. On the Apple TV app, subscribers will enjoy inspiring and authentic stories with emotional depth and compelling characters from all walks of life, ad-free and on demand.

Lots of stars, detail on a few shows, a live book club from Oprah, lots of potential.

The all-new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. Users can subscribe to and watch new Apple TV channels — paying for only services they want, like HBO, SHOWTIME and Starz — all on demand, available on and offline, with incredible picture quality and sound; enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new, personalized Apple TV app.

Beginning in May, customers can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required. Apple TV channels include popular services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits, with more to be added over time around the world.

The Apple TV+ app looks fantastic. I love the fact that I’ll be able to watch all my shows across all my Apple devices. OK, not my Apple Watch, but you know what I mean. Watch a show on your Apple TV, pick it up on your iPhone or iPad. Or your Mac.

It’s handoff for TV. Look for more details in May.

Apple introduces Apple Arcade — the world’s first game subscription service for mobile, desktop and the living room

Apple:

Apple today announced Apple Arcade, a game subscription service that will feature over 100 new and exclusive games, including original releases from renowned creators Hironobu Sakaguchi, Ken Wong, Will Wright and dozens more. Apple Arcade games will redefine games and be curated based on originality, quality, creativity, fun and their appeal to players of all ages. Apple Arcade will give customers the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy.

The App Store is the world’s most successful and vibrant gaming platform with nearly 300,000 free and paid games. Free games, supported by advertising or in-app purchases, are enjoyed by hundreds of millions of players around the world. Paid games are often critically acclaimed and beloved by the people who play them, but competing with free is hard, so even the best of these games have only reached a smaller audience. With the simplicity of a single subscription, Apple Arcade will bring games like these to the App Store’s more than 1 billion gaming customers. Apple Arcade is the perfect complement to the already enormously popular catalog of free games on the App Store, making iOS the premier gaming platform for players of all ages.

Apple is not just handpicking the games in Apple Arcade, but also contributing to the development costs and working closely with creators to bring the games to life. Made by some of the most critically acclaimed game developers in the world, Apple Arcade games will entertain customers with incredibly fun gameplay and immersive stories, while capturing imaginations with original art and music. The service will feature games from Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman, ustwo games and dozens more.

You’ll access Apple Arcade (great name, by the way) via the App Store, under the Games tab. 100+ games, unlimited play. All games will run on iOS, tvOS, and on your Mac. That’s a big deal.

All games available offline. No net connection required.

Pricing to come.

Introducing Apple Card, a new kind of credit card created by Apple

Apple:

Apple today announced Apple Card, an innovative, new kind of credit card created by Apple and designed to help customers lead a healthier financial life. Apple Card is built into the Apple Wallet app on iPhone, offering customers a familiar experience with Apple Pay and the ability to manage their card right on iPhone. Apple Card transforms the entire credit card experience by simplifying the application process, eliminating fees, encouraging customers to pay less interest and providing a new level of privacy and security. Available in the US this summer, Apple Card also offers a clearer and more compelling rewards program than other credit cards with Daily Cash, which gives back a percentage of every purchase as cash on customers’ Apple Cash card each day.

This Apple credit card lives in your Wallet app. Sign up on your iPhone, it’s available in minutes. And there’s no fee. Ever.

3% cash back on Apple purchases, 2% on all other purchases. And that cash back is available immediately.

The transaction reporting is phenomenal. So much clearer than traditional cards. And there’s a laser etched card for when you need an actual physical card.

Apple launches Apple News+, an immersive magazine and news reading experience

Apple:

Apple today announced Apple News+, a new subscription service that brings together over 300 popular magazines, leading newspapers and digital publishers into a beautiful, convenient and curated experience within the Apple News app. Available in the US and Canada, Apple News+ presents the best and most relevant articles to meet any range of interests from renowned publications such as Vogue, National Geographic Magazine, People, ELLE, The Wall Street Journal and Los Angeles Times.

This looks beautiful, especially when shown on the iPad. The magazine covers are animated, the photography simply gorgeous.

And, of course, Apple commits to keep your reading habits completely private.

First month free, $9.99 per month after that. Family sharing thrown in free.

A few nuggets from the Steve Jobs Theater’s live stream

In preparation for today’s event, Apple Marketing is having a bunch of fun with the feed from the Steve Jobs Theater.

First things first, the “It’s Show Time” event will occur at 10a PT (1p ET) today. You can watch the livestream via this link, or via the Apple Events app on your Apple TV.

Til about 645a PT (945 ET) this morning, the livestream was serving up all sorts of fun Easter eggs, highlighted by an Apple Maps narrated drive from Hollywood to Cupertino. I’m guessing the drive was GPS spoofed in some way, and not from an actual drive, but it was fun to follow.

At one point, Captain America called in to the feed, which makes me wonder if Chris Evans will be in the audience.

And then there’s this mystery high school performer with the amazing voice, who also popped into the feed.

I recognized her instantly, but no spoilers if you want to guess who she is. To check your answer, here’s the original video this comes from.

Once the car arrived at The Steve Jobs Theater, the feed went back to its default, a simple spotlight on the Apple logo.

I have to say, this was a lot of fun. Apple event marketing has really upped their game. Way to build interest and excitement for today’s event.

AirPods wireless charging case has a new hinge design

[VIDEO] From Reddit, a GIF (embedded in the main Loop post) used Apple product page images to show off the new hinge design on the AirPods wireless charging case.

From the post:

As rumored the wireless version has a new hinge, because the old one apparently interfered with the wireless charging coil.

Mine should be here in two days. Will confirm when I get it.

YouTube bows out of Hollywood arms race with Netflix, Amazon and, coming soon, Apple

Bloomberg:

YouTube has canceled plans for high-end dramas and comedies, people with knowledge of the matter said, a pullback from its grand ambitions for a paid service with Hollywood-quality shows.

And:

The retreat from direct competition with Netflix Inc. and Amazon.com Inc.’s Prime Video service reflects the high cost — in billions of dollars — needed to take on those deeply entrenched players, even for a rich tech giant like Google, the people said.

Interesting timing. We’ll know a lot more about Apple’s plans in just a few hours.

UPDATE: Via TechCrunch:

On the heels of Apple announcing paid, monthly subscription services for video, games, and news, YouTube says it is also doubling down original video content. Parent company Google has denied a report in Bloomberg that YouTube has stopped accepting pitches for scripted shows. But it also confirmed another aspect of the same report: it plans a big focus on paid subscriptions by introducing an ad-supported slate that will include new and existing series in the coming weeks.

Apple and a potential game subscription service

Lots of rumors flying around this weekend about the possibility of Apple announcing a game subscription service today. In reading up on possibilities for today’s event, thought I’d share a few links driving this conversation:

The service would function like Netflix for games, allowing users who pay a subscription fee to access a bundled list of titles. Apple ($AAPL) began privately discussing a subscription service with game developers in the second half of 2018, said the people, all of whom requested anonymity to discuss unannounced plans.

It’s unclear how much the subscription will cost or what kind of games Apple will offer. The service is still in the early stages of development, and Apple could ultimately decide to abandon it.

Apple is also working on a premium games subscription for its App Store and discussing it with potential partners, according to people with knowledge of the plans. This service won’t take on new cloud-based streaming offerings like Google Stadia. Instead, it will focus on iPhones and iPads and bundle together paid games from different developers that consumers can access for a monthly fee. Cheddar previously reported that Apple was working on a gaming-related subscription service.

The company would collect these monthly fees, then divide up the revenue between developers based on how much time users spend playing their games, one of the people said. Apple is likely considering popular paid titles on the App Store and would exclude titles that are free to download but generate revenue via in-app purchases.

Apple could discuss the service as soon as Monday, or it may choose to detail the offering at its conference for developers later this year. Some of the most popular paid games on the App Store include Microsoft-owned Minecraft and franchises like NBA 2K and Grand Theft Auto.

  • And finally, there’s this post from John Gruber titled, simply, Apple Games.

What I would do if I were Apple is get in touch with the best indie game makers for iOS and sign them up to make new games, exclusively for a new subscription service. Apple is going to pay news publishers by engagement — the more time subscribers spend reading a publication’s stories, the more that publication will get paid. No money for clickbait headlines — Apple is looking for nourishing news and opinion pieces. I would pay game makers the same way — the more time people spend playing, the more the game maker gets paid. No in-app purchases — you pay a monthly fee to subscribe to Apple Games and that is it, you get it all. You spend time playing a game, the game’s maker gets paid.

There’s been some pushback, on the developer side, on this payment model. The concern is that it rewards bigger, deeper games, that the big content games which pull you in will collect the lions share of the money. I can see that argument, but I can tell you that I spend far more time playing casual/indie games than those from the big studios.

That said, it will be interesting to see if Apple does roll out something game related today. Just a few more hours until the reveal.

John Gruber’s review of the new iPad mini

Nice long read, full of detail. One nugget in particular:

Here’s a really big pro in the iPad Mini’s column that I didn’t fully anticipate until diving in with it this week: it’s so much better for thumb-typing. Honestly, I hate typing on the on-screen keyboard on my iPad Pro. I hate it. I really do. If I have to do it I’ll put it in landscape and set it down on a table or counter and try to touch type with all my fingers. But holding the iPad Pro in portrait, I literally can’t type with my thumbs. When I try, everything comes out garbled. I can’t reach all the keys, and inexplicably, the iPad Pro keyboards no longer support splitting them into two smaller more reachable halves.

The iPad mini is a gem of a form factor. Perfect for so many people, especially those with small hands. But it’s also perfect for reading in bed. It’s big enough to see plenty of good-sized text but light enough to not be wearying on your arms.

As to the iPad Pro, the lack of a split for the onscreen keyboard is mystifying.

But that iPad mini? Delicious.

Rene Ritchie digs in to the new iPad mini (a bit of iPad Air too)

[VIDEO] Lots to absorb here, but my favorite bit comes at about 1:40 in, when Rene compares the screen size and aspect ratio of the iPhone XS and the iPad mini. The advantage of the iPad mini is significant, and Rene does a nice job showing why.

Video embedded in the main Loop post.

So you want your app/website to work in China…

chanind.github.io:

I don’t have to do anything to make my app work in the US or Singapore or Kenya or anywhere else, and I didn’t make the Chinese government angry, so it should just work in China, right? Sadly, it’s not so simple. If your app/website servers aren’t hosted from within China, then, for all intents and purposes, it’s blocked. I mean, it will probably technically load, but will be excruciatingly, unusably slow. And sometimes it will just not load at all for hours at a time. This is true for all services hosted outside of the firewall, even in Hong Kong.

Interesting read, full of insight and useful details for folks who want exposure in China.

Disney buys Fox. Fox lays off thousands. Huge opportunity for Apple to snap up top talent.

Variety:

Fox employees knew this day was coming. For over a year, the men and women who work at the Century City lot have talked of little else but severance packages and job searches. They knew that when Disney wrapped up its $71.3 billion acquisition of much of 21st Century Fox’s film and television assets, thousands of jobs would be eliminated.

But until recently, they just didn’t know the specifics. The ax officially fell yesterday.

Studio veterans such as domestic distribution chief Chris Aronson, president of product strategy and consumer business development Mike Dunn, worldwide theatrical marketing president Pam Levine, and chief content officer Tony Sella, who have decades of experience, were gone in short order, taking with them pieces of the institutional memory of a studio that has made everything from Shirley Temple musicals to “Avatar.”

Tough times for the people at Fox.

Apple promotional walk down memory lane

[VIDEO] Harry McCracken, writing for FastCompany (back in 2015), came across this Apple promotional video that was likely created back in 1984, a look back on the very beginnings of Apple.

Part of the video’s charm is the way it treats the origins of the Apple I and Apple II as ancient history, even though even the Apple I had been introduced only eight years earlier. Woz explains that he designed the Apple I because he wanted a computer himself. “Steve went a little further,” he adds. “Steve saw it as a product which you can actually deliver, sell, and someone else can use.”

A quote from Steve in the video:

Every few days, Woz would say, ‘God, I’ve made an incredible breakthrough. I’ve saved a few chips here and there.’ I remember this iterative process of watching him get to this incredible stage, and then figure out a way to take another few parts out, and add three more features. And it kept getting better and better and better.

So much to love about this video. One particular comment:

If you watch the video as obsessively as I did, you’ll spot amazing little tidbits–almost like Easter eggs that its producers unwittingly hid away for us 21st-century tech aficionados to discover. Here, for instance, are images of Steve Jobs and Steve Wozniak wearing watches that you might mistake for Apple Watches, if you didn’t know the photos were a few decades old.

I remember noticing SteveJ’s watch when the Apple Watch first became a thing. Posted this time travel reference.

Anyway, enjoy the video, embedded in the main Loop post.

Casper’s clever little nightlight seems Apple worthy

I very rarely do product mentions, but this one just captivated me.

The Casper Glow light is designed to sit on a charging pad on your nightstand next to you in bed. Here’s what it does:

  • Flip it over to turn it on and start a timer that slowly warms the color temperature and dims slowly as you fall asleep.

  • Spinning it on a flat surface adjusts the brightness. And, if you have two, you can sync them so you spin one to adjust the brightness for both.

  • If you pick it up and carry it (say, for a late night trip to the loo or to check on the baby), give it a shake and it will slightly raise the light level.

There’s more to it, but you get the idea. This is a clever product. Clever enough that I wouldn’t be surprised if it came from Apple.

But it actually comes from Casper, the company known for selling mattresses directly to consumers.

If this captures your interest at all, check the linked article. There are a ton of images and animated GIFs that show off all these features and more, plus there’s an iFixit worthy teardown of the innards.

Here’s a link to the Casper Glow Light product page.

Send me one, Casper, and I’ll take it for a spin.

Using your credit card’s extended warranty to replace out-of-warranty AirPods

Reddit:

I just got an extended-warranty claim approved for my airpods. After 1.5 years the battery has really gone downhill and I have started experiencing a lot of disconnects.

I started a chat with apple and since it was out of warranty they said I would have to pay for the replacement. I asked them to confirm that if I was still in warranty this replacement would be free of charge.

I then took this chat history to my citi credit card and two weeks later my claim was approved.

This is a very interesting strategy. Many credit cards include this sort of free replacement coverage. The key is getting Apple to acknowledge that sinking battery life would be covered if the AirPods were still under warranty.

Apple’s coming paid news service: Wall Street Journal in, New York Times, Washington Post opt out

New York Times:

The Wall Street Journal plans to join a new paid subscription news service run by Apple, according to two people familiar with the plans, as other publishers chafe at the terms that the Silicon Valley company is demanding of its partners.

Other major publishers, including The New York Times and The Washington Post, have opted out of joining the subscription service, said the people, who requested anonymity because they were not authorized to speak publicly about the plans.

And:

The most recent terms that Apple is offering to publishers ask for a cut of roughly half of the subscription revenue involved in the service, the people said. Apple has also asked publishers to give unlimited access to all their content, which has caused concern among potential partners, they said. A subscription is expected to cost $10 a month.

The deal’s terms have caused some publishers to recoil, as a 50 percent cut is higher than the 30 percent that Apple usually takes from apps and subscriptions sold through its App Store. Publishers are also concerned that they won’t have access to important data about the consumers — credit cards, email addresses and other subscriber information — as part of the deal.

This is interesting on two counts. Both that two of the biggest news gatherers in the world have opted out, and to hear a first hand account from one of them as to why.

The event is Monday.

Apple announces new AirPods with wireless charging case, hands free Hey Siri

Apple:

Apple today announced new AirPods, the second generation of the world’s most popular wireless headphones.

Pricing:

  • Standard case, $159
  • Wireless case, $199
  • Standalone wireless case, $79

The new case will work with both old and new AirPods.

The new Apple-designed H1 chip features custom audio architecture to create a revolutionary audio experience and improved synchronization. H1 allows AirPods to deliver up to 50 percent more talk time compared to first generation AirPods.

And:

For the first time, AirPods now feature the convenience of “Hey Siri” making it easier to change songs, make a call, adjust the volume or get directions simply by saying, “Hey Siri.”

Add to the mix free engraving, and this was an instabuy for me. Mine are ordered, with the engraving “Dark Mode Dave”, and should be in hand in time for next week’s Dalrymple Report.

Inside Apple’s sports surveillance room that could change the way we watch live events

Sports Illustrated:

On the second floor of a Silicon Valley office complex, in a conference room crowded with a dozen workers and three times as many devices, Apple is watching sports for you.

They’ve been at it for almost a year now, keeping an eye on minor tennis tournaments, spring training baseball, college lacrosse, even curling. The team manages the sports subsection in Apple’s TV app and its Apple TV interface, highlighting what’s available around the clock.

And:

It’s been 18 years since Apple disrupted music by extracting the song from the album. Now, it’s joined other companies separating moments from their games. The goal is to offer the curated convenience of highlights without sacrificing the thrill of live. Don’t miss another moment, the pitch goes, but don’t wait for one either.

And:

Sports rights are deeply fragmented, with different owners split by platform and region. “You really can’t own all the rights, so therefore at some point you need to solve some other problems,” Cue said. “You can’t design for owning the rights because if that’s the only thing you’re doing you’re always going to be tiny.” And these days, Apple rarely does tiny.

And:

In a world of infinite supply, [Eddy] Cue wants to be the middleman, letting fans know what’s worth watching and offering one-click access to action rather than worsening the fragmentation. For Apple, there are financial benefits there. The company takes a cut of sports subscription services purchased on iOS and, on a high-level, can leverage its exclusive software into hardware profits.

This is a fantastic read and, seems to me, a giant hint at what’s coming in next week’s Apple event.

Google’s huge new bet on the future of gaming

Gizmodo:

In a keynote at Game Developers Conference in San Francisco today Google announced a new service, Stadia, that will allow gamers to play the biggest games on any Android or Chrome-based device (including any device with a Chrome browser).

And:

Google’s Stadia service works on any device that supports the Chromecast protocol, which means iOS, Android, Chrome OS, macOS, Windows, and even the Chromecast dongle. They all speak to one of Google’s 7,500 data center nodes (which span the globe) and recognize your specific account, allowing you to move from one device to the other without a bunch of messy handoffs between systems, because the actual game is running at the data center.

This is no small thing. First we had cartridges and disks, physical media, that meant you had to wait for a game to ship to you, then connect and install. Then we had downloadable content, which made things faster, catered to the impulse buyer who wanted their games right now.

But Stadia is a whole different spin on this model. Your games run on Google’s servers. Startup is pretty much instantaneous, with Google controlling everything.

A few obvious concerns: You’ll be running games under Google’s auspices, using a Google account. And then there’s latency and bandwidth.

But there have been two big problems with this: Latency, which might make games needing finesse, like shooter and fighting games, unplayable, and internet throughput. Streaming a game eats up a lot of data and even the Google Stream beta required about 25Mbps in order to stream anything remotely playable and attractive. Google has not yet disclosed the speed requirements for Stadia.

One solution it’s presented for handling latency is a new controller that connects directly to Google’s servers instead of to the device you’re playing on. That should, theoretically, reduce the amount of input lag.

All this is still a big bag of unknowns, an announcement and not a shipping product. But that controller looks real enough and Stadia does seem like it will see the light of day.

One thing I loved, was that old school gamer Easter egg on the underside of the controller.

Disney completes $70B acquisition of Fox assets — What’s the impact on Apple?

Malcolm Owen, Apple Insider:

Announced in July 2018 following a bidding war with Comcast, the acquisition of 21st Century Fox completed early on Wednesday morning.

And:

Alongside ESPN+ and Disney+, Disney also increases its holdings in existing streaming service Hulu, combining Fox’s ownership stake with its own to give it a sizable level of control over the firm.

And:

While Apple has invested significantly into original content production, acquiring more content may be problematic if Disney extends its exclusivity policy to other content producers it operates.

The sheer size of both the firm and its content library will also give Disney more leverage when in negotiations with Apple concerning its online stores, which could allow it to gain more favorable terms for movies and TV shows offered to consumers.

This Disney Fox deal will have repercussions far down the road. Note that Disney CEO Bob Iger is on Apple’s board. At one point, Google Chairman Eric Schmidt was on the Apple board (from 2006-2009). A number of conflicts pushed him off the board.

Amazing human voice simulation

This is just so much fun to play with. Before you jump to the page, note that as soon as you tap/click it will instantly make noise, so throw on some headphones if you are not alone.

Tap and drag just about anywhere on the interface. Imagine that you are moving your tongue, mouth, and lips to make these same sounds.

Fun and interesting.

iMac gets a 2x performance boost

Apple:

Apple today updated its iMac line with up to 8-core Intel 9th-generation processors for the first time and powerful Vega graphics options, delivering dramatic increases in both compute and graphics performance.

The details:

  • The 21.5-inch iMac now features 8th-generation quad-core, and for the first time 6-core processors, delivering up to 60 percent faster performance.

  • The 27-inch iMac now for the first time features up to 9th-generation 6-core and 8-core processors, delivering up to 2.4 times faster performance.

The 21.5-inch ranges in price from $1099 to $1499. The 27-inch ranges in price from $1799 to $2299.

All of these prices are with the default of 8GB of RAM. Before you buy, be sure to dig into the specs. Not all the RAM is the same speed.

John Gruber’s take on the new iPads and why they only support the original Apple Pencil

John Gruber’s list of reasons the new iPads only support the original Apple Pencil:

  • The Pencil 2 requires an iPad with flat sides for the magnetic charging and pairing.

  • The flat sides of the newest iPad Pros go hand-in-hand, design-wise, with the edge-to-edge (or “edge-to-edge” if you prefer) round-corned displays, and Face ID instead of Touch ID. Those things all add to the price of iPad Pros.

  • In theory Apple could have given these new iPads flat sides just to support the new Pencil, sticking with the square-cornered display, larger chin and forehead, and Touch ID — but that’s not how Apple rolls. Such design elements are integrated with the whole.

And:

If Apple had wanted the new Pencil 2 to work on all new iPads, they would’ve had to put a Lightning plug on the new Pencil in addition to supporting conductive charging and pairing. But that’s really not how Apple rolls — that would have ruined one of the things that makes the new Pencil so much nicer than the old Pencil. Better to have a messy product lineup where some new iPads only support the new Pencil and others only support the old Pencil than to have a messy new Pencil.

All fair points. To get a sense of how Apple is handling this, take a look at the Apple Pencil buy page. If you are buying an Apple Pencil, Apple steers you here to make sure you don’t buy the wrong product.

My only quibble is with the product name. The original Apple Pencil is clearly very different from Apple Pencil 2. Both belong to the same product line, but Apple has a traditional of calling out the differences. Consider Apple Watch Series 4, or MacBook Pro 2018. Not sure why they didn’t do that here, but c’est la vie.

Apple’s updated iPad Air and Mini support eSIMs

Engadget:

The iPad mini and iPad Air Apple quietly announced ahead of its big March event will come with eSIM support. Cupertino’s latest iPad Pros have eSIM support, as well, but these new entries are the first non-Pro models with the feature. While the Apple SIM works similarly — and present in older non-Pro iPads — it’s only compatible with the tech giant’s partner carriers. By giving these devices eSIM support, they’ll be able to work even on the networks of non-partner carriers.

A small thing, but really important for folks who travel.

Netflix CEO Reed Hastings: He won’t be working with Apple when it launches its new video plans

Peter Kafka, Recode:

Apple is planning a big announcement to unveil its new video strategy next week, and there is a long list of unknowns about Apple’s plans. Now we know one thing: Netflix won’t be a part of them.

And:

Netflix CEO Reed Hastings confirmed Monday that the company won’t be selling subscriptions to its video service through a hub that Apple plans on launching, similar to one that Amazon already uses to sell video subscription services like HBO and Showtime.

And:

In 2016, for instance, when Apple launched a new “TV” app, designed to be a digital TV guide, Netflix never signed on. And late last year, Apple stopped selling subscriptions to its service via Apple’s store.

Will Apple lose because they won’t have Netflix on their hub? Will Netflix lose because they isolate themselves from the core of clustered services that consumers see most? Or is this much ado about nothing?

Six days until the event.