Comcast and NBCUniversal announced today that Peacock will be available in three tiers: a free option (Peacock Free) that comes with limited programming; an ad-supported complete version that is free to existing Comcast customers and $5-a-month for everyone else; and a $10-a-month ad-free subscription option that is open to anyone. That one is known as Peacock Premium.
This brings us to Comcast and NBCUniversal’s final ace in the hole: licensing. NBCUniversal and Comcast own some of the most important licenses in Hollywood. The entire Harry Potter collection, for example, belongs to NBCUniversal right now. WarnerMedia licensed the rights to the franchise a while back, and it will have to wait until those expire (or a new deal is struck) before the movies can migrate over to HBO Max. Since NBCUniversal owns a few important licenses and can license its own series to other streaming services like Netflix and Hulu, which rely on third-party content, Peacock becomes less of a risky bet on streaming. There’s always something for the customer, with NBCUniversal being able to rotate new and older series in and out on a constant basis.
If the streaming biz is of interest, read the whole article. From the marketing shots I’ve seen, NBC has an Apple TV app in the works. I suspect it’ll be available at rollout.
Here’s a link to the Peacock home page. Be sure to click play/sound on to play the weird egg-hatching video at the top of the page.