June 1, 2009


The Loop has a variety of meanings. For some people reading the site it’s a reference to Apple’s Cupertino address. To others it’s about being kept “in the loop” by reading the stories. For all its meanings, The Loop isn’t like other Mac and technology Web sites.

What you can expect

Of course, you get all of the latest tidbits of news about Apple and the tech market in general, but we also provide more in-depth coverage on the topics that matter to you. The aim of The Loop is to dig into the headlines to provide readers with some thoughtful, well-balanced coverage.

We write about the biggest product releases from all of the major companies in the industry. If there are questions about a new product, The Loop endeavors to get those answers for you.

Jim Dalrymple is an accomplished guitar player. He’s written about how to record and play music using the Mac for years; that continues today on The Loop. Dave has written a number of programming books and brings years of Mac and iOS development knowledge to the site, as well as a strong business perspective.

You’ll find how-to articles on everything from setting up amp modeling software to mic placement when recording acoustics. Software, hardware and everything in between.

We hope you enjoy your stay at The Loop.

Contact The Loop

You can visit the Contact page for email address and contact information for all of The Loop’s staff members.

About Jim Dalrymple

Jim has been following Apple and its products for the last 17 years, first as one of the original members of MacCentral, then at Macworld. He held several positions at Macworld over the 10 years, including his final job as Editor at Large, before leaving in May 2009.

Jim’s work has been in many publications including Macworld, PC World, Computerworld, Macworld UK and many others. He’s also appeared as an expert on several television stations including CNN, Fox, CBS and ABC.

He continues to do radio show interviews, both Internet-based like Your Mac Life and MacNotables and traditional radio.

Jim has been a guitar player for 20 years and records music on his Mac using GarageBand, Logic, Pro Tools, Cubase, Line 6, Native Instruments, IK Multimedia, ToonTrack, FXPansion and a host of other applications.

About Dave Mark

Dave is an author, developer, and entrepreneur. He’s written more than 30 books, including The Mac Programming Primer series, Ultimate Mac Programming, Learn C on the Mac, and Beginning iPhone Development.

Dave bought his first Mac back in 1984 and has never looked back. He worked at Metrowerks, purveyors of the finest black T-shirts and development tools, helped start MartianCraft and SpiderWorks.

Dave also plays the guitar, and just about anything else that makes sound. He is still working on an acceptable beard.

Contributors to The Loop provide, or have provided, paid consultation, analysis and other expertise to a number of technology companies, including Apple.