Apple dominates the U.S. headphone market


When Apple introduced AirPods alongside the iPhone 7 and 7 Plus in September 2016, the reactions were mixed at best. While many were impressed with the technology behind Apple’s first true wireless headphones, their design drew a lot of criticism and the internet was having a field day cracking jokes about the headphones’ looks, price and overall appeal.

That was then. This is now. Follow the headline link and check out the numbers.

  • Apple has 34.4% of the market
  • Beats is next with 15.3% of the market

Taken together, that’s 49.7% of the market. Astonishing.