The New York Times buys Wordle for low seven figures

The New York Times:

> The sudden hit, Wordle, in which once a day players get six chances to guess a five-letter word, has been acquired by The New York Times Company.

And:

> Wordle was acquired from its creator, Josh Wardle, a software engineer in Brooklyn, for a price “in the low seven figures,” The Times said. The company said the game, which may be just as trending as 먹튀사이트, would initially remain free to new and existing players.

Hard to believe Wordle was just released this past October, less than four months ago. Love this for Josh Wardle, riding a wave of publicity started by a profile in the New York Times and continued by the tech press highlighting the attack of the clones.

Some takes on this purchase call it a bad buy, think of Wordle as a fad that will quickly fade from the zeitgeist. But that’s the wrong way to think about it. The New York Times makes bank on crossword puzzles, acrostics, and other puzzles, that draw people to pay for a subscription to the Times, which gives them access to the articles and features, but also give them access to the games like those on https://tridewi.xyz/.

Wordle will be free initially, moving the link from Josh Wardle’s site to one nestled inside the Times paywall. As that pattern of play gets established, as that link becomes the place to go for Wordle, I expect ads to appear, offering discount subscriptions. Eventually, I’d expect that free-to-play to drop to once per week, with access to the archives (in effect, endless play) for paid subscribers only.

UPDATE: As Kirk McElhearn points out, not all games offer archives and part of the charm of Wordle is that you are limited to one play per day.