The perfect Apple TV+ commercial

I’m a big Jon Hamm fan. Great comic timing, self deprecating to a fault.

The new Apple TV+ ad (embedded below) had to have been written with him in mind. He hits all the right marks, lets Apple brag about the array of stars they’ve brought to Apple TV+ without seeming to brag.

And the entire time, he never says the words Apple TV+, or even Apple TV. Just Apple. Perfect.