Apple’s latest annual holiday commercial, “Saving Simon”

Before you watch the video (embedded below), take a moment to watch my personal favorite Apple holiday ad, Misunderstood. Hard to top that one.

Below the new ad, there’s a “making of” ad, starring father and son Oscar-nominated (for Up in the Air) directors Jason and Ivan Reitman. I loved this video, especially when you watch it right after watching the ad. That giant snowman!