Apple announced another event this week, which will happen virtually next Monday. Dave and I discuss what we think we be announced at the event, including a new Mac. We also talk about AirPods Max and what price point would make them more attractive to more people—or is price even the issue? We finish off talking about some of the shows we are watching on Apple TV.
The Apple TV segment ran longer than we planned. Screen time is more fragmented than ever now, split between streaming queues, a btc casino here, social media there, and whatever else is open in the background. That’s exactly what makes Apple’s content play worth discussing—they have to earn every minute, and we get into whether the current lineup is doing enough.