Apple set to cut iPhone production goals due to chip crunch

Debby Wu, Bloomberg:

Apple Inc. is likely to slash its projected iPhone 13 production targets for 2021 by as many as 10 million units as prolonged chip shortages hit its flagship product, according to people with knowledge of the matter.

The company had expected to produce 90 million new iPhone models in the last three months of the year, but it’s now telling manufacturing partners that the total will be lower because Broadcom Inc. and Texas Instruments Inc. are struggling to deliver enough components, said the people, who asked not to be identified because the situation is private.

This is big news. We’re already seeing this report impact the stock price of companies in the Apple iPhone supply chain.

Whether or not it’s related to this specific “chip crunch”, we’re also seeing shipping delays for orders of most new Apple product. For example, the iPad mini 6 is pushed out more than a month. The Apple Watch Series 7, which is still in pre-order, is pushed out more than a month in the best case, with many models out much further.

It remains to be seen how this will impact a new M1X MacBook Pro, assuming that’s what’s coming in Monday’s event. But if I wanted one, I’d definitely be ready to go as soon as that pre-order window opened.