Apple held its California streaming event on Tuesday, introducing a number of new products including new iPhones, iPads, Apple Watch, and Apple Fitness+. Here is a breakdown of each product.
Apple today introduced iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive. The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition. These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. New computational photography features like Photographic Styles personalize the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.
The iPhone Pro lineup is definitely the star of today’s event. iPhone has a long history of bringing professional level features to a device that fits in your pocket, and this year is no different. Cinematic mode is going to be something to watch as this iPhone model gets released.
Apple today introduced iPhone 13 and iPhone 13 mini, the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colors. Both models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light photos and videos, a new way to personalize the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling. iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.
Apple’s entry level iPhones bring more power than most users will ever need in mobile device. With the A15 Bionic and new camera system, the iPhone 13 can keep up to most user’s wants and needs.
Apple today introduced the powerful new iPad mini — with a larger 8.3-inch Liquid Retina display — in four gorgeous finishes. Featuring the brand new A15 Bionic chip, the new iPad mini delivers up to 80 percent faster performance than the previous generation, making it the most capable iPad mini ever. A new USB-C port allows faster connectivity, and cellular models with 5G bring more flexible mobile workflows. New advanced cameras, Center Stage, and support for Apple Pencil (2nd generation) enable new ways for users to capture photos and videos, communicate with loved ones, and jot down their ideas when creativity strikes.
I’ve long been a fan of the iPad mini, especially for travel. It’s so compact, yet very powerful for almost everything you would want an iPad to do. That 80 percent performance increase only solidifies what the iPad mini can do for you.
Apple today introduced the new iPad (9th generation), featuring the powerful A13 Bionic chip that packs even more performance and capability into the most popular iPad, all while retaining its all-day battery life.1 Starting at just $329, the new iPad features a 10.2-inch Retina display with True Tone, a 12MP Ultra Wide front camera with Center Stage, support for Apple Pencil (1st generation) and Smart Keyboard, the intuitive iPadOS 15, and twice the storage of the previous generation.
With a $329 price tag, it’s hard to go wrong choosing the iPad. The A13 Bionic chip is powerful enough to do all of the tasks that entry-level users will need. Actually, it can handle the tasks of most mid-level users too.
Apple today announced Apple Watch Series 7, featuring a reengineered Always-On Retina display with significantly more screen area and thinner borders, making it the largest and most advanced display ever. The narrower borders allow the display to maximize screen area, while minimally changing the dimensions of the watch itself. The design of Apple Watch Series 7 is refined with softer, more rounded corners, and the display has a unique refractive edge that makes full-screen watch faces and apps appear to seamlessly connect with the curvature of the case. Apple Watch Series 7 also features a user interface optimized for the larger display, offering greater readability and ease of use, plus two unique watch faces — Contour and Modular Duo — designed specifically for the new device. With the improvements to the display, users benefit from the same all-day 18-hour battery life,1 now complemented by 33 percent faster charging.
The only time my Apple Watch leaves my arm is to charge it for an hour once a day. I rely on my watch to track my sleep, fitness, and I also love the fall detection, heart monitoring and other safety features this device brings to my life. I can’t see a reason why I wouldn’t always wear my Apple Watch.
Apple today announced that Apple Fitness+, the first fitness service built entirely around Apple Watch, will introduce guided Meditation, a simple way to practice mindfulness anywhere, anytime, and Pilates, a new low-impact, body-conditioning workout type, on September 27. Fitness+ is also introducing a new program — Workouts to Get Ready for Snow Season — featuring and designed with two-time Olympic gold medalist and five-time world champion skier Ted Ligety, along with Fitness+ trainer Anja Garcia. Inspired by winter sports, the program will help build strength, balance, and endurance so users can have more fun on the slopes, all the way to the last run.
I haven’t tried Apple Fitness+ much, yet. Every time I see something about Apple Fitness+, I tell myself that I need to start using it for my exercising. This is my time.