For the 11th straight year that Apple has been making iPads, there will be no native Weather app for the device. This despite the fact that such an app launched on day one with the iPhone, fourteen years ago. And despite the fact that a Weather widget, made by Apple, has existed for a few years now. With iPad OS 15, that widget is getting the same upgrade that it got in iOS 14. That is, it’s moving to the home screens of millions of devices.
OK, sounds good, a weather widget on the Home Screen, what’s not to like?
And when they click on it, they’ll see… this bullshit.
Pausing so you can follow the link.
Honestly, it’s embarrassing. Apple has outsourced its soul to an absolutely awful weather.com webpage. On load, you’ll see crappy ad after crappy ad. Keep scrolling and you’ll quickly be subsumed by shitty click-bait-y ads. “Kill the Goblin!” And go further still and it’s full-on porn-y spam. Apple is sending millions upon millions of their users to this experience. Apple!
That default Weather widget is about to land on tens of millions of iPad screens with the launch of iPad OS 15 this fall. And with that, Apple will be sending tens of millions of dollars (maybe more?) indirectly to weather.com — which, incidentially is now owned by IBM. Insert the Steve Jobs giving the finger image here.
Just for you, M.G., here’s that famous photo.
Side note: The photo was taken by Jean Pigozzi, and shared with Andy Hertzfeld, who shared it with the world.
Is weather.com paying for this placement on iPad? Why is the iPhone weather experience so different from iPad? Have long wondered this. Anyone know the real scoop?