It has been ten years since Apple last attended the National Association of Broadcasters Show, better known as the NAB Show. To the surprise of many, the NAB has announced in their exhibitor list – out of the blue – that Apple will be attending this years show after a decade of absence.
Just over ten years ago, Apple held its last fated announcement at the NAB Show. On April 12, 2011, Apple announced Final Cut Pro X at the Final Cut Pro User Group Supermeet, an event held at the NAB Show. While it is unknown why Apple has decided to attend this year, their previous years were related to Final Cut, with Final Cut Pro X being announced at the NAB show in 2011 (to much criticism).
Here’s a link to the National Association of Broadcasters’ NABShow site.
Scroll down a bit to The Who’s Attending This Year section. In the first of the three-page slideshow, there’s Apple, between ABC and CBS.
The show starts on October 9th. It’ll be interesting to see what Apple has up its sleeve.