Signal blog:

We created a multi-variant targeted ad designed to show you the personal data that Facebook collects about you and sells access to. The ad would simply display some of the information collected about the viewer which the advertising platform uses.

I love the idea behind these ads. Total transparency, sharing with you an up-to-the-moment picture of what Facebook is sharing with its advertisers.

And I love the execution of the ads. Follow the headline link, look at the examples. Easy to follow, devastatingly personal.

What I absolutely hate is that Facebook killed the ads. To me, this perfectly reflects Facebook’s fight with Apple. But Facebook can’t simply delete Apple’s transparency effort.

Props to Signal for these ads. Props to Apple for their transparency push.