Apple’s new App Tracking Transparency ad

This is a brilliant ad, with just the right tone of scolding disappointment at those who would use our personal information for tracking badness.

Watch the ad, then head over to:

Settings > Privacy

And make sure “Allow Apps to Request to Track” is set the way you want it. If you turn it off (as shown here), you’re issuing a blanket “No thanks” to apps that want to ask you for permission to track you.