The specifics of the video embedded below aren’t important. It’s the magic, that wow factor that comes with the reveal of something both delightful and unexpected, done by a master of reveal.
Back then, leaks of important features were uncommon, if not totally unheard of. Now, such secrecy is incredibly difficult to maintain, due both to Apple’s rise in newsworthiness, and in the complexity of the chain of parts that bring those features to life.
This video is just a taste of that old school magic.