Gruber on the new Justin Long Intel ads

John Gruber:

I’m sure some will claim to find this ad campaign to be a sick burn. I find it cringey, and kind of hard to watch. It’s neither parody nor sequel. It’s an attempt at comedy from writers who have no sense of humor. The concept isn’t actually anything beyond “Let’s hire Justin Long as our new pitchman, that’ll show them.” One gets the feeling, early on, that there was an uncomfortable phone call to Justin Long from his agent that began, “Before you say ‘no’, at least let me tell you how much money they’re offering.”

Read Gruber’s entire take. I couldn’t agree more.

And you can watch all 5 spots here.