Disney Parks Blog:

The MagicBand, the colorful wristband guests wear at Walt Disney World Resort, makes each visit even simpler and more seamless. We’ve continued to invent and innovate, and soon, we’ll be debuting a new option: Disney MagicMobile service!

If you’ve paid a recent visit to a Disney park, you are no doubt familiar with the MagicBand, the wrist device that you wear everywhere, tapping to enter the park, or pay for food and souvenirs.

Launching in phases starting later this year, Disney MagicMobile service is a convenient and contactless way to access MagicBand features like theme park entry through the power of your iPhone, Apple Watch or other smart device.

This is such a smart idea. Disney currently has to spend a fair chunk of change designing and manufacturing the MagicBand. And even if you argue that guests pay for the MagicBand, it is a cost incurred somewhere, either as a cost you pay or folded into more expensive ticket prices.

But why incur the cost, if guests already bring their own magic band (AKA, Apple Watch) to the park. This is a great partnership, one that saves Disney the cost of making and evolving their own devices, and one that boosts the sale of Apple Watches.

Imagine if Apple created a custom Apple Watch face only available for people who go to Disney World, et al. Or a special edition Apple Watch band sold through the park. The possibilities are boundless.