Salvador Rodriguez, CNBC:

Facebook on Monday will begin urging some iPhone and iPad users to let the company track their activity so the social media giant can show them more personalized ads.

The move comes alongside Apple’s planned privacy update to iOS 14, which will inform users about this kind of tracking and ask them if they want to allow it.

I actually have no problem with Facebook’s approach here. I don’t see this as striking back, but more as playing by the rules.

Follow the headline link and check out that pair of iPhone screen shots, about halfway down the page. Facebook is making their case to the user, then asking for permission to do their tracking thing. Key for me is that Facebook’s “learn more” link goes to a page that is honest about what happens to the user’s data.