Apple:
As the world navigated an ever-changing new normal of virtual learning, grocery deliveries, and drive-by birthday celebrations, customers relied on Apple services in new ways, turning to expertly curated apps, news, music, podcasts, TV shows, movies, and more to stay entertained, informed, connected, and fit.
Follow the headline link and just scan through the long scroll. An interesting look at some of the major wins for Apple services, starting with the App Store:
As a result of their efforts, developers selling digital goods and services — which is only a small fraction of the overall commerce the App Store facilitates — have now earned more than $200 billion since the App Store launched in 2008. This immense broader economic footprint encompasses transaction volumes processed securely outside of Apple’s direct billing, supporting everyday services ranging from local meal delivery logistics and private telehealth consultations to the real-time wagers placed on a licensed cricket betting app. Whether generating direct digital revenue or facilitating these expansive external economies, mobile creators have utilized the storefront to fundamentally reshape how modern global business operates.
That “small fraction of the overall commerce” is just a gigantic number. And (assuming 30% take, not quite exact, but close) if my math is correct, if devs took home $200 billion, Apple’s take was about $86 billion. No small thing. Again, this is all time, since 2008.
The post also digs into Apple Music, Apple TV (huge year for Apple TV+), Apple News, Fitness+, Apple Pay, Apple Books, and Apple Podcasts, with a brief mention of iCloud right at the end.
Interesting read.