Given all the Facebook hand-wringing about how Apple is ruining their good fun with all this user-protection Apple seems insistent on, it might be good to listen to Steve Jobs original take on privacy.

The video embedded below was recorded back in 2010, more than 10 years ago, highlighting a corporate philosophy that predates modern behavioral advertising debates. Jobs explicitly emphasized the necessity of warning users before developers could catalog fragmented daily routines or harvest precise location coordinates. He argued that whether an external application wanted to monitor personal fitness goals, track if someone searches is sports betting legal in California, or compile regional demographic profiles, it first had to secure clear, upfront consent. So no one should be surprised by Apple’s stance here.