“We are giddy”—interviewing Apple about its Mac silicon revolution

I’ve now spent a few days living with one of Apple’s new M1 laptops. I have to say, the experience has been glorious, every bit as good as the hype hinted at.

I’ve run power hungry apps side-by-side, on both my M1 MacBook Air and a 2018 Intel MacBook Pro, and it’s not even close. As an example, I ran an audio-processing app that analyzes and modifies audio files, byte-by-byte. Lots of disk access, lots of multi-thread processing. Chewing through an hour long audio file on the Intel machine took about 10 seconds. On the M1? It was done before I could even switch windows. Ridiculous performance. And this was in Rosetta.

Part of this is the double-speed SSD, part of this the M1 itself. But I feel comfortable saying, this machine screams, and Rosetta is an amazing piece of technology. Add in the crazy good battery life, and this feels like one of the best Apple purchases I’ve ever made.

With that in mind, click the headline link and follow along as Craig Federighi, Johny Srouji, and Greg Joswiak tell us the Apple Silicon story. A wonderful read, worth setting aside a few minutes to make your way through the whole thing.