New 3rd party Apple TV remote with buttons, Siri access, coming soon

Universal Electronics:

Introducing a remote control for Apple TV specifically developed and designed to meet the needs of cable, satellite, IPTV and other Multichannel Video Program Distributors (MVPDs). Available starting next year, this new remote offers controls to specifically enhance the live TV experience with Apple TV 4K available through MVPDs, including instant EPG access and channel buttons.

Not clear if this remote will ever be offered directly to consumers, but I suspect a channel will open up somewhere to allow non-subscribers to get their hands on one.

One key feature from the press release:

Customers can ask Siri to find and access content across live TV and streaming apps

This is a huge difference from previous 3rd party Apple TV button remotes and intimates, at least to me, that this project is blessed by Apple.