Nostalgia is a powerful force. Who knew that Snoopy and the Peanuts gang had such a strong following? When Apple TV+ gobbled up all the Peanuts specials, people without access were not happy. This had the potential to paint Apple as Grinch.

Making a deal to share the broadcast exclusivity with PBS was a great move on Apple’s part. A good look for Apple, and folks without Apple TV+ can still watch. Nice.