Apple VP Hankey on design: “An ethos of surprise and delight is baked into every single detail”

Wallpaper:

The 20-strong Industrial Design Group is at the core of Apple’s creative process and typically works at least two years out. This suite of products revealed in October were still at prototype stage back in 2018, long before Chief Design Officer Jony Ive stepped back from the company after 27 years. This level of foresight is essential, allowing time for the vast global mechanism of mass production, assembly and distribution to gear up for the next generation.

And:

As ever, the details go far beyond what you see on the surface — the iPhone team had to tweak the internal architecture — already a literal miracle of packaging – to accommodate the magnetic coil. The cardholder wallet is sprung so that a single card is still held as tightly as three. The passive NFC field ensures the iPhone detects when an accessory is docked, a feature demonstrated best by the sleeve which leaves a small slot for the time display. Putting away your phone will also change the display colour to match the sleeve’s.

If you appreciate design, this is a fun read. Apple and detail, partners.