Apple testing Apple Express, a store for online order pickup

Michael Steeber:

Apple Burlingame in Burlingame, California is the first location to pilot what Apple calls “Express,” a simplified version of the Apple Store experience that resembles a bank teller window. Apple has partitioned off the entryway to the store with a temporary wall, wood counters, and plexiglass shields to serve customers at. Two sets of shelving display popular accessories available to purchase.


Customers with existing online orders can simply walk up to the counter and collect their purchase. Genius Bar appointments are served at a second counter. Only one customer per counter is allowed in the store’s entry, and walk-in shopping is not available at this time.

I do like the concept, especially once we get past COVID times. Similar to a restaurant that features a walk-up window (with its own line) for to-go orders.