This is one of my all-time favorite Apple anecdotes. It’s a long listen (the audio is the important part), but so worth your time. I’d suggest saving the link, then pop in your AirPods and listen to the whole thing (it’s a bit less than an hour) the next time you exercise or cook or do chores. And you’ve got a weekend coming up.
My favorite part is the bit about the badges. You’ll know it when you get there. Enjoy!